This website uses cookies to ensure you have the best experience. Learn more

Brand Marketing Essay

448 words - 2 pages

I decided to make presentation about how to make your business successful. At first I began to think about some effective methods how to do it but than I decided to talk about one specific and I think most important factors in determining whether a company succeeds or fails. And this factor is brand marketing.What is brand marketing?Branding is company's name, sign, symbol, design or a combination of them made for identifying the goods and other services of one ...view middle of the document...

But this is the wrong approach. The thing is that formula for success for every business company lies in customers. If we ask some people what do they pay attention to when choosing a product most of them will tell us that they don't care brand name or logo and that the most important is the quality of product. This is true up to a point. But there is one thing. Sometimes people don't realize themselves well what they pay attention to. Brand logo made by a clever manager can easily excite the curiosity of people.Anyway, People actually pay attention to brands even if they don't approve that when asked.On the one hand it's very hard to build a strong brand name.It's the active process of discovering, developing and bringing the right image or identity of your company to the marketplace.First of all, brand shouldSuggest benefits of the productSugest product useIndicate special featuresBe easy to pronouncel, spell, remember and recogniseBe distinctive (brand should distinct it from competitors)It can be said that Brand is the sum of the characteristics of a product.There are some brand names that have entered in the language. I personally didn't know (until I did this presentation) that all of these names were brand names at the beginning.

Other Essays On Brand Marketing

Precision By Colgate Essay

707 words - 3 pages adverisement such as T.V, Radio, magazines etc. They should also promote through doctors, samples coupons and product bundling. T.V and radio could be used as very effective medium of communication.Marketing MixThe marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Product, Price, Promotion and Place.Product : Precision toothbrush is a

Investigation Essay

777 words - 4 pages for companies, advertisers, marketers, and consumers. The more information producers know about the consumers and their connections, the more targeted they can make their advertising and ultimately their business value.Social marketing media is beneficial to companies . Larger companies use social marketing media as a source for effective sales and enhance sales service , whereas smaller companies use this medium for brand loyalty and a good

Marketing And The Marketing Mix

912 words - 4 pages Marketing and the Marketing MixThis essay describes and explains the concepts of Marketing and the Marketing Mix.MARKETINGMarketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that will satisfy individual and organisational objectives.Marketing is about connecting with customers, serving the needs of society, and accomplishing the goals of the

Viking Simmers a Strategy

474 words - 2 pages other brand they don’t recognize (even though they may be the exact same product).2.For Viking, what are the marketing implications of its implied warranty?It’s understood by consumers that a product from Viking will be of high quality, which is considered an implied warranty that comes from unspoken promises and perception.Implications for implied warranty could be:-Viking is forced to keep high quality standards for their products in

Product Team Cialis: Getting Ready To Market

517 words - 3 pages retail (2*)→ 100 millions pills soldQuestionHow would you characterize the Viagra brand?•Viagra has the highest brand recognition of any other pharmaceutical drug in the world (1*)•Thanks to overall importance became a very strong brand, words "the blue pill" is recognized even without naming Viagra name.•Personally I associate Viagra brand with older man, sexually, physically and socially active, with partner and sufficient

fashion marketing

285 words - 2 pages A market segment is a group of people with similar needs and characteristic, such as age, gender or life-style. 2. the key elements of the marketing mix are product, price, promotion and price. It is important to have a balance because the company ensures their products reach the market segments and helps the business remain competitive and extends its market share influence, each elements can satisfy different customers' needs. 3. Ben

Marketing And Advertising

521 words - 3 pages Marketing and AdvertisingSometimes the most obvious issues are the most difficult to understand, and I want to dedicate this post to one of the most basic but important . When speaking to promote a product , brand or company , there is a range of possibilities , among which is advertising. But what really is advertising and what is its relationship to marketing?When I enter my students ( coming communicators , advertisers, marketers and public

Marketing Plan For Swatch Watch

1174 words - 5 pages its outlook that is attractive and lovely for girls. Therefore, within the lifestyle of youngsters, Swatch is well-known brand, simple and has an easy function compare to other brands such as Casio. On the other hand, customers can have a look on it and wear it before buy it. (International Marketing Project)Even though Swatch is well-known, but it also facing many problems. The main problem is Swatch has many competitors such as Morgan, CK

Assess The Value Of Marketing In This Major Financial Services Group As A Business Philosophy. Based On Barclays. Module Was Marketing In Financial Services. Enjoy!!!

2338 words - 10 pages under tighter control of marketing director Simon Guilford. This will ensure that all brands are uniformed, with one key value and aim to promote market orientation. Barclays have a clear centre point now where co-ordinating and planning are under control to drive all the brands at the same time from being product orientated to customer orientated.Brand identityBarclays have the brand names, which identify their products as having a sustainable

International Marketing Plan And Objectives

996 words - 4 pages Pure-n-Clean Water Filtration: International Marketing Plan and ObjectivesPure-n-Clean is a company that specializes in the manufacturing of water filters for under-developed and third-world countries. The company is currently seeking to expand business to Mexico based on the growing tourist areas throughout the country. The filters will allow local water sources to be used for drinking water for locals and tourists. The first step in any

Marketing Advertising

2123 words - 9 pages INDUSTRY GUIDE: MARKETING & ADVERTISING Note: The fields and occupations listed below represent only a sampling of options MARKETING Marketing professionals seek to understand customers to influence their purchase and use of products or services. Your clients may be other businesses (B2B Marketing) and/or consumers (B2C/Direct Marketing). You may work in the marketing department of an organization (in-house) or for a marketing firm. Brand

Similar Papers

Marketing And Brand Essay

3807 words - 16 pages PAGE MARKETING AND BRANDS1.0 IntroductionCoca-Cola is an example of high value brand. Brands are among the most important assets of a firm. It takes a huge amount of resources over along period of time to build strong brands in the marketplace. A strong brand has a loyal customer base that stick to the brand in good and bad times. A strong brand also commands a high acceptance rate in the market place at a premium price compared to weaker

E Commerce Means Death Of Mass Marketing

1498 words - 6 pages -to-business (B2B) marketing. After all, you're still selling a product to a person. However mass-marketing is not used with B2B but it used with B2C.3.2 B2C (Business-to-Consumer)I already mentioned that mass-marketing used with B2C. Business-to-consumer sell products and services to consumers for household or personal use.The main point of B2C is that the corporations can have the best known brand in the world. But in the business-to-consumer

"Using Perceptual Maps In Marketing" Essay

986 words - 4 pages the four parameters (that I chose) are others attributes that provide a limited perspective of a brand. They can be used to plot a perceptual map, but they are not fundamental parameters. I have learned that this may not make them useful for a positioning strategy.2nd Scenario - May 5, 2x01… The perceptual map has revealed Cruiser Thorr's place in the market, and this place has not been helping sales. As Marketing Manager, I have to decide

What Is A A Brand ?

2319 words - 10 pages policy contradicts brand building. Companies that opt for a low price strategy will find that short-term volume gains will be at the expense of longer term profitability. Furthermore, not only will there be less funds available for investment but the brand will be devalued in the longer term. For a market leader this is especially so. Negative marketing will have an adverse impact on the brand.INNOVATION.Innovation is by far the most potent weapon