Budweiser The King Of All Advertising

1268 words - 6 pages

The big day has just arrived, a national tradition that has been celebrated ever since its first appearance in January of 1967. The Smith family sits down in front of the television anxiously awaiting the kick off to the year's biggest sporting event, the Super Bowl. While the family sits in anticipation of the game, many advertisers eagerly await the releasing of their multi-million dollar television commercials. With nearly half of America's television sets tuned to the channel, this is their ultimate chance to attract new customers to their products. The commercials are designed to be hip and create a buzz and are just as attractive to some as the Super Bowl is itself.What now become ...view middle of the document...

As a teenager in an environment where alcohol is abundant, this author has no doubt that the alcohol commercials are made to target the under age group of youth. Commercials aim towards the youth by the use of attractive models and actors having a good time while drinking alcohol. Advertising analysts say beer commercials in general play into the fantasies of young men in our society. "This is kind of the bottom line of alcohol advertising. It's the adolescent male fantasy. The beer and the alcohol equal the women. If you'll just drink, you'll get these things." (Thomas 1)The teenagers of our generation have been brain washed to have the mind set that in order to have a good time, there needs to be alcohol - period. When going to a party, many teenagers reflect back to the commercials that they have seen on television and subliminally expect all of the fun packed into a 30 case of beer. Cleary, the source of these thoughts are not solely contributed by the alcohol commercials but by other factors such as their environment, parents, and friends. But the simple fact is that alcohol commercials do exacerbate situations and give teenagers a false perception of a very dangerous drug. Alcohol commercials have absolutely no beneficial effects on teenagers, and its advertisement needs to be taken seriously for what it is - perilous.The government currently relies on the alcohol industry to set its own voluntary television advertising standards. With that power, advertisers can create their commercials to specifically appeal to young people and encourage teens to try their alcoholic beverage while denying the fact that they do. What else would attract "adults" to alcohol better than animated talking frogs? This problem is becoming widespread and does not only occur on Super Bowl Sunday, but on the other 364 days of the year as well. Giving freedom to television advertising with beer makers can be a deadly mixture for our young society. Similar to giving a killer a weapon, the government should be responsible for not playing their role in doing everything possible to protect the youth of our nation.While the U.S. brewing industries claim that they are very careful not to place any beer advertising where the audience is a majority of people who are under the legal purchasing age, 13 of the 15 most popular shows for teenagers included alcohol advertisements. This indirectly results in 10.4 million drinkers in the United States that are under the legal age of 21. (Thomas 4) While alcohol is implicated in the three leading causes of teenage death, commercials are still allowed to be displayed freely on air to be watched by the very youth that are going to be corrupted.Well ...


The Ghost of King Hamlet Assignment

284 words - 2 pages The ghost of King Hamlet appears in the first scene of Shakespeare's Hamlet and continues to be a presence and driving force in the entirety of the play, even when he is only seen by his son. The Ghost materializes in the night, showing himself first to the watchmen at Elsinore (1.1) and later to his son Hamlet (1.4). King Hamlet is seen armed "cap-a-pé," in a suit of armor similar to that which he might have worn "When he the ambitious

Advertising And The Construction Of Violent White Masculinity: Gender Differences In Advertising

649 words - 3 pages The article "Advertising and the construction of Violent White Masculinity" points to the controversy of violence and media. It emphasizes that the mainstream debate about media and violence does not emphasis or analyze the most important aspect, namely gender. Katz states that the media illustrates a wrong image of individuals committing crime by calling them 'youth' crimes or 'kids' love. He believes however that the reason why crime is

The Sword Of All Swords Essay

497 words - 2 pages grabbed the whole box and ran outside but there was a problem THE DAM ALARM WENT OFF!!. My heart was beating so fast I started to get REALLY SCARED I ran out of the store but then I saw cop car so I ran out the back door and all the way home I hid the box in my closet and covered it up with some towels and clothes and I didn’t go out side for like 2 weeks.THE END DEAL WITH IT

The Impact of Advertising and Television - Chaffey College - Essay

816 words - 4 pages Sandra Prim Professor Chatman-Riley English 1B 18 February 2018 The advertising business is a billion-dollar industry in the United States. Businesses from all over the world compete with one another and allot big budget to expand and endorse ads just to pursue consumer’s likings for their brand or product. Advertisers put together a sense of likeness to their brands and products while persuading consumer’s way of thinking or feeling regarding

Nationalism and Absolutism. umm its about like "The Sun King" or LouisXVI and like all his acomplishments. Theis is appart of the causes of the WW1. if aby questions email me

444 words - 2 pages Nationalism and Absolutism The Sun King was on of the greatest Czars of France. A simile used to describe Louis XVI's Importance was "Just as the sun is the center of the solar system, Louis was the center of France's government." Jean Baptiste Colbert was the somber minister of France's finance. Mercantilism was one of Colbert's strongest beliefs and rescued France from its great weakness. A balance of trade was made and enabled France to

Paper On The Truth Of Martin Luther King

2947 words - 12 pages "Holiday for a Cheater":The first public sermon that King ever gave, in 1947 at the Ebenezer Baptist Church, was plagiarized from a homily by Protestant clergyman Harry Emerson Fosdick entitled "Life is What You Make It," according to the testimony of King's best friend of that time, Reverend Larry H. Williams.The first book that King wrote, "Stride Toward Freedom, - -was plagiarized from numerous sources, all unattributed, according to documentation

Michael Jordan: King Of The Court

1191 words - 5 pages Michael Jordan: King of the Court When I began my report I didn't know much about Michael Jordan, but I did know that he was "undoubtedly the greatest player in the history of the NBA" ("Michael Air Jordan" 1). It seemed like every time I heard the word basketball I also heard the name Michael Jordan. There's just no avoiding him. If you are watching television you might see him playing basketball or golf. If you were reading a magazine there

Money, The Root Of All Evil

549 words - 3 pages Money has screwed up society a lot. The times long ago were not focused around a green piece of paper that we have labeled as money. This piece of paper got an amount and then finally you have to have it. True, money buys you things. Things that you want. Things that you need. To me, money is just that; a thing. A thing to which we treat like a God. A piece of paper that we carry around and every now and then do something worth while with it

Ancient History Assessment Task: The Reign Of King Thutmose III

1645 words - 7 pages The Kings or pharaohs of Ancient Egypt were the most powerful humans of the Ancient World. Thutmose III had a particularly interesting and radical career as pharaoh in contrast with previous pharaohs of antiquity. To ascertain whether Thutmose III was a pharaoh who benefited the Egyptian people or not the following aspects will be examined: the development of the King through his childhood and adolescent years, the campaigns fought by the King

Assess the significance of midterm elections - King Alfred's Academy - Essay

677 words - 3 pages . This perfectly encapsulates the point as the low turnout of voters tends to be made up of those who have a chip on their shoulders and feel a need to protest rather than those who are content with the executive and therefore don’t want to vote for change. However, “all politics is local” (Tipp Oneil) and this is still true in this time. Although there is an increasingly nationalised nature of congressional elections, initiatives and propositions

final paper on the effects of advertising on the youth and how ad companies manipulate the youth - english - paper

1732 words - 7 pages it. If the children learn that the big food companies’ products are unhealthy, the companies are going to lose consumers and lose their credibility, and it is not good at all for food companies to have little credibility when it comes to the healthiness and ingredients of their products. Ultimately, most of the advertising directed to young kids will only continue to negatively influence them and negatively affect their health because profit is

In Arthur Miller's All My Sons, Most Of The Characters

1329 words - 6 pages In Arthur Miller's All My Sons, most of the characters have different motives for hiding the truth from themselves and others. In the following text the character's motives for doing so is disclosed. The character of Joe Keller in Miller's All My Sons , has many reasons for not telling the truth about letting cracked engine heads out of his factory. He believes that his family is the most important thing that he has. He believes providing

The Idea Of Human Rights For All Is A Relatively

1415 words - 6 pages The idea of human rights for all is a relatively new concept. Thousands of years have past where slavery has existed, where human sacrifice has taken place, and where many other horrible things have been done to fellow human beings without regard to their unalienable rights. In Western civilization, for over the past century and a half the desire for human rights for all has become more and more evident. Anti-slavery movements, women?s rights


1857 words - 8 pages Storm Of The Century by Steven King PLOT Setting: This book takes place on little tall island off the coast of Maine and in this town everyone knows each other. It is 1989 and the townspeople of Little Tall are preparing for what they are referring to as “the storm of the century” Throughout the books they never left Little Tall but there were Maine parts where things happened on the island. The food store, the daycare, the police station, but

The Washington Post, Newsweek, and The Root all vary in their expression of biassed - history - essay

964 words - 4 pages . Three different news sources have covered this same story and interpreted it in their ways. The Washington Post, Newsweek, and The Root all vary in their expression of biassed through the diction and set up of their articles. First, The Washington Post delivered a definite, concise, non -biased, informative article. For example, the title of the article is not in big boasting letters, but instead in not so large letters with a neutral font. This