Job description for building a marketing team.
PRODUCT MARKETING
VP of Product Marketing Product Marketing Manager Sales Enablement Specialist CONTENT MARKETING VP of Content Content Marketing Manager Blog Manager CREATIVE, WEB, PR, & EVENTS VP of Brand Creative Director Graphic Designer Video Specialist Web Developer UX Research Specialist Media Relations Manager Event Planner DEMAND-, LEAD-, AND CUSTOMER-GENERATION VP Marketing, Demand Generation Inbound Marketing Manager Outreach and Partnerships Manager Channel Marketing Manager Social Media Manager Email Marketing Manager Conversion Optimization Specialist SEO Manager Digital Ads/Paid Marketing Manager Regional Field Marketing Manager Marketing Manager, Lead Nurturing Customer Marketing Manager OPERATIONS Marketing Operations Analyst Data Scientist Database Marketing Manager ABOUT THESE JOB DESCRIPTIONS From bloggers to product marketers to event planners, there's not a lot of consistency across marketing job descriptions. A leader looking to grow a marketing team can't exactly repurpose a social media manager's job requisition when hiring an email marketer, after all.
We're going to remedy that pain with this bundle of job descriptions -- 29 in total -- that span a wide breadth of marketing functions for which you might need to hire this year.
These descriptions are fair use for your own purposes. Please feel free to use them on your website, on social media, across job hosting sites -- wherever you go to find the best candidates.
Because the descriptions are admittedly generic -- written for a wide base of different types of businesses and marketers -- we recommend updating them slightly to reflect the specifics of your company, team, and hiring needs.
VP OF PRODUCT MARKETING
Reporting to the Chief Marketing Officer, the Vice President of Product Marketing will lead a team of marketers responsible for the messaging, packaging, and delivery of our products. You will also be responsible for bringing new products, features, and/or services to market, working closely with our product team to do so. This is a core role at the heart of all operations, from product development to marketing to sales.
Responsibilities:
Lead a team of marketers to ensure the success and adoption of our products as they go to market.
Grow the team through hiring and training.
Make data-driven decisions to move the team and product forward and hit company goals.
Develop the strategy for pricing, messaging, packaging, promotion, and selling of our products.
Train and support sales and customer support teams on new releases.
Serve as an evangelist for our products through thought leadership, blogging, social media, and speaking.
Keep the company up-to-date with market trends and competition, and keep us several steps ahead of the competition at all times.
Requirements:
BA/BS or equivalent working experience.
Proven and visible marketing veteran, with experience determin...
