Business Paper About The Comeback Of Princess Cruises

2729 words - 11 pages

Princess Cruises
Come Back New
Final Research Paper
Principles of Management: Business 102

Introduction

Princess Cruises is an American-British-controlled cruise line based in Santa Clarita, California. Formerly a secondary branch of P&O Princess, Princess Cruises is now one of ten cruise ship brands owned by Carnival Corporation. Princess Cruises was sold to Carnival Corp following its acquisition of P&O Princess in 2002. The company was made well-known through The Love Boat television (TV) series, which highlighted two of its beautiful ships, the Island Princess and Pacific Princess. In May 2013, the Royal Princess became the leading ship of Princess Cruises, and in 2014 was joined by her new sister ships the Regal Princess. Most recently, the Majestic Princess entered the Princess fleet, making it a total of 17 cruise ships within the brand.

History

Princess was founded by Stanley McDonald in 1965. Their first vessel was called "Princess Patricia" of Canadian Pacific Rail. The ship's name is how the company's name was created. Princess Patricia sailed to The Mexico Riviera out of Los Angeles from 1965 to 1966 during winter terms. Princess Patricia's journeys got recognition and were in high demand around the time Princess Cruises purchased another cruise line, "Princess Italia." Princess Italia was purchased to increase capacity to fulfill all the needs they obtain from their customers. In 1971, the SS Carla was contracted and renamed from Princess Italia to "Princess Carla." In 1974, the Princess was acquired by Peninsular and Oriental Steam Navigation, also known as P&O. They were looking for ideas to enhance their reputation and selected to negotiate with P&O. Once contracts were signed, P&O Princess Cruises became the number one cruise line located on the West Coast. In 1984, the "Royal Princess" became their first upgraded ship. The addition of Sitmar Cruises allowed Princess to have additional ships. Princess Cruises became known throughout the world when the show "Love Boat" hit the TV scene across America. The success of the "Love Boat," created an even more, bigger buzz for Princess Cruises. It was the Island and Pacific Princess cruise ship that was showcased on the show. It was the show that produced Princess Cruises for millions of consumers each year, providing the needs of sea lovers across the world. In 1990, Princess gained a 70, 000 tonnage ship, i. e. , "Crown Princess" and also "Regal Princess" in 1991. By this time, some vessels had retired from the cruise line. In 1993, the "Dawn Princess" also retired, but the "Golden Princess" came in to replace its spot. The "Fair Princess" also resigned by the year of 1995. Within this year, Princess entered a new era that launched modern designs, ships, dining, and new entertainment choices for guests; they began to implement 24-hour dining arrangements, private balconies for staterooms, and more. The "Grand Princess" came into the fleet in 1998 and is the worl...

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Business Paper About The Comeback Of Princess Cruises

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