Business Studies Unit 3 Marketing Techniques Business Assingment

695 words - 3 pages

Unit 3 - Introduction to Marketing - Part 4
P6
Marketing Mix - The marketing mix refers to the set of actions in which a company carry out to promote and advertise their product within the market place.
Price - ensuring that the price is within a reasonable region for customers to still feel confident when purchasing the product but also whilst the business is making a profit.
Product - Appealing to the customer and fulfilling their needs and wants whilst making profit.
Promotion - Making sure that the business is communication with their customers building a relationship with them to increase the chances of them purchasing a product or service from the organisation.
Place - Goods/services being relocated to from the manufacturer to the user or consumer; this is also known as distribution.
Marketing Mix
Having a marketing mix is fairly important when it comes to business because it allows a company to have steady continual success when coming up with new ideas and introducing a new product into the market. They are used to ensure that a business is not falsely claiming that a product or service is something that it is not, they help to ensure that a businesses marketing mix includes an accurate product placement to make sure that it reaches the target customers. Advertising in the correct regions when distributing the product to stores could help bring in a target audience which they are hoping to aim for.
Waterproof iPhone Marketing Mix
Product - this is a product which is sold by Apple, to ensure that they are gaining as many customers as possible the business try to come up with new software and features for this product in order to make it stand out from competitors. Because phones are now becoming a more regular thing which people constantly have on them, everyone wants to own the latest one which is going to offer them the most features, this is why Apple sets out specific target groups so they can aim towards satisfy...

RELATED

Business Studies Marketing Strategy

572 words - 3 pages the business covers its costs and makes an acceptable profit. The total costs of producing one unit of the product are calculated to which is added the required profit margin. This gives the selling price.COMPETITIVE PRICINGWhere the amount of competition in the market is strong so customers have a wide choice of suppliers to buy from businesses must set their prices close to the prices of competitors, having regard to the quality of the product

Business Studies Marketing Plan - Business Studies - Marketing Plan

4075 words - 17 pages Social Media Marketing. [online] Available at: http://smallbusiness.chron.com/advantages- disadvantages-social-media-marketing-21890.html [Accessed 5 Jun. 2018]. Chapman, S., Dhall, M., Gallina, R. and Doherty, M. (2014). Business studies in action. 5th ed. QLD: John Wiley & Sons Australia, Ltd.

Business Review, unit 1 assignment 3 - palmers business - assignment

1756 words - 8 pages THE BUSINESS REVIEW. If demands slows in Asda then it means that the business would need to look at just why that as happened. Instead they would first ask the buyers to assess their ranges and just at why they are not selling as well as they should be. For example with their customers they could be going elsewhere. With marketing data it would be able to show just where Asda is going wrong and where they are losing their customers to and for

Tesco d1 business level 3 unit 3 - gower - essay

582 words - 3 pages Evaluating Tesco’s Marketing Techniques Tesco is the leading supermarket in the UK, it has more customers than any of the other big four supermarkets. Tesco was founded in 1919 and has grown to be one of the largest retailers in the world. The retailer offers a range of items including groceries, wines, home electronics, and more recently services such as “Tesco mobile” and “Tesco banking”, bringing a wider variety of goods and services allows

LOUIS VUITTON MARKETING ANALYSIS - Business Studies - essay

766 words - 4 pages HAFSA. 10JP. BUSINESS STUDIES. MS KHAN. LOUIS VUITTON ¬ A MARKETING ANALYSIS Louis Vuitton is the world’s leading luxury products group. The strategy of LVMH is based on combining LVMH fashion and leather goods. It holds on to its own brand spirits and do things which are different from any other one .The various strategies of LV are as follows:- Price Strategy The most important strategy is price strategy. The prices of Louis Vuitton

unit 1 business environment task 1,2,3 - Business btec level 3 - report

5065 words - 21 pages Task 1, 2 and 3 ASDA Owners The owner of a business is the person who the business belongs to, ASDA is a Walmart business and Walmart is owned by hundreds or maybe even thousands of people as they are the shareholders, anyone can own as if they want to buy shares, these shareholders don’t run the business they just invest their money, ASDA is ran by a board of directors, a group of people who make the big decisions for ASDA. An owner of a

Marketing In Business

983 words - 4 pages Free might have to change where they are selling their product and the business will know if their product is in high demand or not.1.13 Ansoff's matrix is a good way to do this because it shows the different types of marketing techniques you can use; there are four types of marketing technique. Marketing penetration, product development, market development and diversification. It gives a company an idea about how they can market their product to the

Subway Sandwich, Business Marketing

4923 words - 20 pages Subway itself where they may face exceeding inventories in some Subway stores. Inventories should be managed, where they should track on inventories information about ingredients delivered to every store and also other relevant information's that are needed to manage better.Phase 2: Business Marketing PlanWe "OYA Technology" is a technological firm that would like to provide a computer based "Touch Screen Kiosk Ordering System" to provide a

Business Proposal - Create Your Own Business - Business Studies - Assignment

1508 words - 7 pages Table of Contents Topic Page Executive Summary 3 Business Name 4 Logo 4 Business Location Picture of Business Location 4 5 Legal Structure 6 Prime Function 6 Mission Statement 6 Reason why I chose this particular business 6 Conclusion 7 References 8 Executive Summary From Mila owned by Jamila Grace and Amelia White is a custom swimwear business that’s products will be sold online. The business will be run from home and is a unique

business test review grade 12 unit 4 - business - review

592 words - 3 pages Business Test Review Keywords Market economy: An economic system determined by free competition Centrally planned economy: the government controls all element of the economy, including prices, wages & production Mixed economy: Combines government intervention and private enterprise Absolute advantage: The ability of a country to use its resource to make a product more efficiently than others Democracy: A country governed by all eligible members

Business Report - Y11 Business Studies - Trinity Grammar School - Assignment

1555 words - 7 pages Report 1 – Operations and Marketing of Sea Treasure Business: Sea Treasure Chinese Restaurant (North Sydney) 1.0 Situational Analysis 1.1 Influences in establishing a SME There are factors that influence a prospective SME owner to start-up a business. These factors include personal qualities, skills, and qualifications. These qualities are attributable to creating a friendly environment, developing interpersonal skills during decision-making

MBA560 UOP Week 3. Business Regulation

2809 words - 12 pages Business Regulation PAGE \* MERGEFORMAT 1 An excellent paper. Good use of the Risk Analysis Matrix.Score = 12 out of 12Business RegulationUNIVERSITY OF PHOENIXENTERPRISE RISKMBA 560C. G. (PETE) HATFIELApril 14, 2008Business RegulationThe operations of big business corporations is one of the major causes of water pollution in the United States. Nearly 50% of all water used in the United States is for cooling and condensing purposes in

business proposal for marketing class - marketing 320 - assignment

2427 words - 10 pages that I can create a personalized product development plan that suits the requirements of your company. Sincerely, Claire Yang 1 Business Proposal for Listerine The Baby Mouth Wash Address: 28 Westahmpton Way Richmond, Virginia, 23173 Cell.: (804) 928-8017 Email.: Caire.yang@richmond.edu 2 Table of Contents I. Executive Summary ............................................................................................... 3 Introductory Statement

Business analysis and marketing strategy - Canine behaviour - Essay Assignment

4203 words - 17 pages Bishop Burton College Business analysis and marketing strategy FdSc Canine behaviour and training Module: Management of the enterprise Module Code: 93827 Student number: 20129216 Tutor: Lynda Taylor 13th January 2016 Contents List of tables 1.0 Introduction Page 1 2.0 Analytical tools Page 2 2.1 SWOT analysis Page 3 2.2 PESTLE Page 4 3.0 Marketing Page 6 3.1

The Major Differences Along The Supply Chain Between The Business To Business And The Business To Consumer Marketing

3523 words - 15 pages 1. IntroductionIn order to identify, analyse and evaluate the major differences along the supply chain between the business-to-business (B2B) and the business-to-consumer (B2C) marketing in the manufacture and retailing of fast-moving-consumer-goods, it is important to define the different terms.According to Wright, the supply chain can be defined as 'the entire network of suppliers, factories, warehouses, distribution centres and retailers that