BKM1 - BKM1 TASK 1 2
BKM1 - BKM1 TASK 1 4
BKM1 TASK 1
Western Governors University
Running head: BKM1 - BKM1 TASK 1 1
A. Compose a motivational email to internal staff that discusses two advantages and two disadvantages of the product and explain how to mitigate the disadvantages should they occur.
To: All Sales Personnel
From: Parker Swinford – National Sales Manager
Subject: Exciting New Product Announcement
Good morning and Happy Monday!
It’s my pleasure to unveil to you a massive project that we have been working on here at Weight Loss Solutions, Inc. We have recently purchased Lose It Inc, a company that is well known for its weight-loss supplement, Kamelon. This has been an acquisition that we are excited to announce, and with it comes great opportunity to grow our company! The supplement Kamelon, in particular, has the potential to really blossom with our established customer base and larger capacities in manufacturing.
This weight loss solution, Kamelon, offers a variety of benefits that are great selling points when speaking with potential customers about the product. One of the benefits is the weight loss that the customer may experience when taken correctly. There is a great research study in which Kamelon was proven successful, with 90% of the participants losing 15 pounds! Use this study to your advantage to show that our new product has a high success rate! Another great benefit to Kamelon is the fact that this is already an established product with good results. I know it can be daunting trying to sell a brand new product, but luckily, you won’t need to! Having an established product on our books will help us to gain traction fast on the ground floor, making it easier for you to sell!
As with any great product, there will be some hurdles or setbacks that you’ll need to mitigate. One of these setbacks will be our distribution. We are currently relying on Synesthor Inc, to manufacture the pill casing for Kamelon. We are going to need our production, procurement, and finance teams on top of their game to make sure that we can get our product out without a hitch. If we run into these issues, please have a game plan in place, and make sure that the customer is keeping a little extra stock on hand in case they experience any delays. Another challenge that you will face is one that you have faced with prior weight loss supplement products, and that’s the actual use of weight loss products. There are many studies available showing that these types of supplements are not effective. I have faith in your abilities to remind the customers about the high success rate the research study found.
I want to extend my gratitude to you all for your drive and dedication to this company. This is an exciting new opportunity for us to be able to change the outlook on weight loss products! Please tune in for our official public acquisition announcement today at 1PM Central, and feel free to speak with...