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Case Alpina Essay

377 words - 2 pages

¿PORQUE ES IMPORTANTE LOGRAR UNA DIFERENCIACIÓN PARA SER COMPETITIVO?En la actualidad vivimos en un mundo globalizado en el cual los mercados están evolucionando de manera continua y volviéndose cada vez más agresivos. Las empresas que no son capaces de evolucionar o reaccionar a las necesidades cambiantes del consumidor tienden a desaparecer, esto explica el corto ciclo de vida de las PYMES en nuestro País. Además de esto es importante ...view middle of the document...

Las empresas deben lograr equilibrar estas fuerzas para satisfacer en todo momento las necesidades del cliente y poder crecer además de obtener una mayor participación de mercado.Pero… ¿cómo lograr sobrevivir y ser competitivo? Es importante que la empresa analice su producto y trate de diferenciarlo de la competencia, para ello se puede realizar un estudio de mercado además de hacer uso del benchmarking para determinar las características del producto o servicio que ofrecen los competidores actuales.En conclusión, resulta fundamental para toda empresa el seleccionar una estrategia adecuada para diferenciar su producto de la competencia y así lograr posicionarse de manera ventajosa en la mente del consumidor, de manera que pueda incrementar sus ventas y su participación en el mercado, logrando así equilibrar las dos fuerzas que la afectan.Cuáles son las estrategias que usa Alpina para ser competitivos?Cuál es el valor agregado que entrega Alpina a sus competidores?Cuál es la posición de la Empresa frente a compañias similares del sector?Como logra Alpina saber que sus productos satisfacen plenamente al cliente?

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