Case Study One Case Study One Case Study One Case Case

584 words - 3 pages

ID 247585
Cambridge College
Master of Business Administration
Case Study
Elon Musk is in an Empire State of Mind
Andrii Bilinets
Course Number: MMG-511.CA02
Foundations of Management
Professor: Stephen Lyons
Fall 2017
Being a great inventor nowadays Elon Musk facing many challenges running and managing SolarCity. Preparing SolarCity to make it’s own solar panels Musk facing such challenges as: first of all, competition with Chinese solar panels. Chinese solar panels are very cheap and making it’s own solar panels SolarCity needs to have a competitive price for solar panels. Second of all, SolarCity is working on rising capacity of panels to 1000 megawatts, which is higher and better for solar panels, but rising capacity rises the solar panel price. Third of all, building many solar panels means that a lot of land is going to be covered by them. Plus, panels can not be built just somewhere, efficiency of the solar panels depends on location too.
Chinese solar panels are very cheap and making its own solar panels SolarCity needs to have a competitive price for them. Elon Musk’s cousin, who is SolarCity co-founder said that they want out-Chinese panels by lowering the price for solar panels. They see how to make the price lower and by the time they produce panels the SolarCity product will be cheaper than Chinese panels, which will be pushing Chinese product away from market. Beside this, SolarCity is trying to improve their product before start production of their own solar panels.
SolarCity is working on rising capacity of panels to 1000 megawatts, which is higher and better for solar panels, but rising capacity rises the price. Rising capacity of solar panels is very important: higher efficiency, more competitive product, less land could be covered by panels with the same efficien...


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