China Liquor Market Essay

1663 words - 7 pages

EL MERCADO DE LICORES EN CHINA PRESENTACI ONEl presente documento contiene un breve análisis de las características del mercado de licores en China, aranceles y procedimientos de importación, así como los datos sobre los volúmenes importados y los principales importadores para el 2002 y el primer semestre del 2003.La información ha sido recopilada a través de reuniones sostenidas con diversas instituciones y personas vinculadas al mercado de licores en China, así como de la base de datos de la Aduana China.1. Características generales del mercadoHistórica y tradicionalmente, China es un gran consumidor del denominado li ...view middle of the document...













































Fuente: Aduana de ChinaFrancia lidera largamente el mercado de licores finos de la partida 2208, correspondiéndole el 98% del total del volumen importado, seguido muy de lejos por Italia con el 1%.En lo que corresponde a los vinos de la partida 2204, el total de las importaciones para el año 2002 alcanzó los US$ 23.2 millones, correspondientes a 30.4 millones de litros, destacando como proveedores Chile con el 58.6% del mercado, Argentina con el 11.47%, Francia con el 8.66%, España con el 7.88% e Italia con el 5.24%.Con el propósito de tener una idea global de la segmentación global del mercado habrá que tener en cuenta que en China, la población urbana representa aproximadamente el 36% equivalente a cerca de 450 millones de personas. Asimismo, la población entre 16 y 65 años (variable estadística) representa el 70% del total de la población.Una tendencia importante que se viene observando en China es el establecimiento de joint ventures de empresas de Francia e Italia principalmente con productores locales para la fabricación de vino en China, con tecnología de dichos países, lo cual viene generando un "upgrade"en la calidad y presentación de las marcas de vinos locales, dentro de las cuales destacan Dragón Seal y Dynasty.Condiciones de Acceso al MercadoLa comercialización de licores en China se encuentra bajo la tutela de la Administración del Estanco de los Licores, entidad estatal dedicada a controlar y supervisar el registro y distribución de licores en el país.Las importaciones sólo pueden ser realizadas por empresas que cuenten con licencias de importación. Se exige además un certificado que autoriza la importación de este tipo de productos y un certificado de inspección.El arancel que pagan los licores finos de la partida 2208, como el pisco es de 28.3%, ad valorem CIF, con excepción del ron que paga 21% ad valorem CIF.En el caso de los vinos, clasificados en la partida 2204, el arancel es de 24%, mientras que ...

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