Communication Case Study Analysis: There's A Syringe In My Pepsi Can! Mkt438

1797 words - 8 pages

Effective communication between an organization and its publics is key component of crisis management. Organizations must see the importance of releasing the right information to both internal and external publics to minimize negative publicity and negative public reaction. In today's marketplace organizations have to make a concerted effort to manage a crisis situation or inevitably the media will. A crisis such as the Pepsi Case Study: There's a Syringe in My Pepsi Can! can and will interrupt the flow of an organizations business.The intent of this paper is to evaluate the effectiveness and impact of communication between the PepsiCo and the organizations intended publics, differentiate between those internal and external publics, evaluate the benefits and risks of the communication tools used, and determine the impact of new technologies were this crisis to happen in today's global environment.Case OverviewIn June of 1993, PepsiCo found itself facing a widespread news story claiming that foreign objects were being found in unopened cans of Diet Pepsi. On June 9, 1993, a couple from Tacoma, Washington claimed they found a used syringe in a half-empty can of Diet Pepsi. The can was turned over to their lawyer, whom promptly contacted the health department. The story, initially picked up the following day by one local news station confirmed no reports of injury but did cite the Sudafed tampering case from a few years ago and that needles aroused concerns of AIDS. On June 12, 1993 another claim of finding a needle was made in Washington. Local media picked up the story and on June 12, 1993 the FDA issued a five-state consumer alert. The FDA did not recommend a recall, but did advise consumers to pour soft drinks, particularly Diet Pepsi, into a cup prior to consumption. Next, another claim of a syringe in a can of Diet Pepsi was made in New Orleans; by June 16 multiple claims had been filed in 24 states. In a week's time, more than 50 allegations of foreign objects being found in Pepsi products, including one from a reporter for the Milwaukee Journal, had been reported to the police, media and FDA (Center & Jackson, 2003, p 325).Publics InvolvedCrisis coordinator, PepsiCo Vice President of Public Affairs Becky Madeira, identified the four primary publics to be addressed. These publics included the news media, customers who purchased the product for retail sale, consumers, and the organizations employees and bottlers (p. 328).Internal and External PublicsFraser Seitel (2004) defines internal publics as those publics that, "…are inside the organization: supervisors, clerks, managers, stockholders, and the board of directors" (p.9). In the PepsiCo case study the internal publics included the organizations employees, bottling employees, stockholders, and the board of directors. The author further defines external publics as, "…those not directly connected with the organization: the press, government, educators, customers, supplie...


A Case Study Analysis

1524 words - 7 pages ZAP!!, A Case Study AnalysisZAP!! needs to be zapped. ZAP!! has a problem that will not go away. ZAP!! management has implemented a new manufacturing quality control system and would like full employee participation. However, not all employees (assemblers) participate in the weekly quality control meetings and those who do are reluctant to address the issues or express their views. ZAP!! management does not want to terminate any of the

Effective Communication Case Study

1255 words - 6 pages communication is important in handling a crisis within an organization. The case study: "There's a syringe in my Pepsi can!" will be used to evaluate the effectiveness of communication among PepsiCo and its publics.In the summer of 1993, PepsiCo found itself in a fast, widespread news story during that time. Multiple claims of foreign objects being found in unopened cans of Diet Pepsi were surfacing. On June 9, 1993, a couple from Tacoma, Washington

Case Study On :Coca-Cola And Pepsi-Cola

1817 words - 8 pages . Recent changes have taken place in changing the packaging of the Pepsi can, and the idea was to differentiate it totally from the red and white Coca-Cola can and the supermarket look alike. Pepsi claims that the hype surrounding the new package design will force a drastic appraisal to the brand. It is the pack design that provides instant recognition to the supermarket shopper, and conscious reminder of the brand. Products are made more attractive

A Report On Case Study Analysis

2151 words - 9 pages This case study report is requested by Dr xxx, the lecture of managing communications technology in xxx University . The case study comes from course study guide of managing communications technology (2008). This report is due on 05th of May, 2008.1.2Company backgroundTwo companies, Gretham Young (GY) and Jameson Business Systems (JBS) formalized their relationship and became a new company which is named Gretham Jameson Consulting (GJC). The new

a CSR in unilver company analysing it - class - case study analysis

1850 words - 8 pages Free pesticides which can be harmful. The company employ child labour because they can save money in waging the labour. Usually, a child only receives 55% less than a man and 30 % less than a woman (unilever, 2018) · C. Evidence of poor labour practices in Unilever's operation In Vietnam, there were evidence of poor labour practises in unilever operation as per a report between 2011 and 2012 which was the latest in a long line of collaborations between Oxfam

Potential Impacts of Uber in Australia - Business Communication and Technologies - Case Study

1702 words - 7 pages , A 2016). A trip on Uber may be safer than a taxi, according to Lambert O (2016), as the anonymity associated with a traditional taxi is removed. Uber has a bi-directional rating system in which the drivers and the passengers can rate each other after the ride (Deloitte Access Economics Pty Ltd 2016), this removes the inclination for infringement of the law, as any incident can easily be reported. The “share my ETA” feature also “allows riders

Microsoft Antitrust Case Analysis Study

1571 words - 7 pages Microsoft Antitrust Case Study AnalysisThe Microsoft Corporation is a worldwide company providing a variety of different software products and services. Microsoft maintains internet sites as well as develops computer hardware and programs. Microsoft is the largest supplier of computer software in the world (Reinhardt, 2006). They are known for products like Windows XP, Microsoft Office and Microsoft Visual Studio.NET. The Microsoft Corporation

An Analysis on How Effective Communication Techniques Can Contribute to a Success Business - Ashford BUS 600 - Research Paper

2541 words - 11 pages proposals. I must actively use these techniques to overcome these communications barriers daily. This is ultimately my responsibility as the receiver to make sure communication is effective. When interpersonal communication is not received correctly it can cause a conflict. In my opinion, the most effective form of conflict resolution is the win-win solution (Baack, 2012) . I am a firm believer that, not in all cases, if everyone has some form of

A case analysis of Uber and its progress in exploring the Australian Market - Deakin - Case analysis

2435 words - 10 pages Uber Case analysis MMM306 - Global Strategy and International Management Introduction Founded by Kalanick and Garrett in 2009, the mobile application Uber hopes to be the global provider of the ride-sharing service. Uber drivers use their own cars when providing taxi service and Uber gets certain percentage of the fare. Uber uses an advanced demand algorithm to balance of supply and demand by calculating the cost of transportation based on the

Case analysis HR about cloud companies and their internal communication

1902 words - 8 pages Livia Tanacova Case analysis Strategic Management of HR 23.02.2018 Company Background International Business Machines, also known as IBM, is multinational technology corporation founded in 1911, in New York. The company was in the past focused on hardware production, however, nowadays it is focused mainly on services. IBM is the only company that can provide a client with cloud and security without subcontractors. The HR issue of IBM ISC in the

Speech for supporting a deserving candidate for student council. In this case my friend Sara khalid

417 words - 2 pages Free Good Morning! We have gathered here today to elect a worthy candidate for the school's student council who can serve the school rightfully.So in this context, I would like to put forward the name of Sarah Khalid who is currently in the last year of her Ordinary level. The exemplary personality of Sarah is generally eminent in the school and needs no introduction. However, in order to authenticate her appointment as a justified member of the

Assessment in social work – application to a case study - The Open University - Essay

2097 words - 9 pages approach and the most effective in helping her back to a better place in her life. Crisis intervention theory is when the balance of stability and function in our lives is upset and the normal strategies used to cope are overwhelmed making us less able to deal with situations competently. Events can sometimes be foreseen although in Angharad’s case this was not so, until now she was living independently in supported accommodation. Now due to her

LS Group (A) Case Study Solutions

1128 words - 5 pages LS Group Case(a) For LS Group, what specific reasons were presented to justify the ERP implementation project? Did these reasons warrant an ERP implementation project?Reasons:1) LSG currently uses an information system, which is outdated and slow. Furthermore, it is not compatible which makes communication impossible. Hence, transmitting data is time consuming and required a lot of manpower as the staff was required to reenter data into each

HealthSouth: A Case Study Of Business Ethics

1717 words - 7 pages former Alabama Governor Don Siegelman as well as two of Siegelman's aids. In this case Scrushy was accused of arranging $500,000 in donations to Siegelman's campaign for a state lottery in exchange for a seat on a state hospital regulatory board. Scrushy was found guilty on multiple charges, including bribery, mail fraud and obstruction of justice. He was sentenced to 82 months in federal prison, three years probation, $267,000 in restitution and

The fashion channel case study analysis and recommendation - MBA - case study

619 words - 3 pages increasing number of competitors. These issues can be considered as their weakness. Encouraging a dual targeting strategy of focusing on fashionistas and planners/shoppers to implement in TFC is the best solution to address the problem because it will increase their revenue and rating. In the article “The Fashion Channel” (Stahl, 2007), the Viewer Demographics and Competitor Comparison shows that the largest cluster of customers of TFC is the women