This website uses cookies to ensure you have the best experience. Learn more

Cultural Diversity Essay

3271 words - 14 pages

Palich, L.E. and Gomez-Mejia, L.R. (1999) admit that their claims... "regarding the deleterious effects of cultural diversity for global firms clearly diverge from the "value-in-diversity" perspective that dominates contemporary theory."Through a detailed review of the relevant literature, examine the arguments supporting the view that cultural diversity can have a positive impact on global firms.Throughout the following pages I will explain the reasons why there is support for cultural diversity within the workplace even though it has been exploited as having a detrimental affect upon domestic and international companies. Having examined the literature there are a number of key topics which ...view middle of the document...

According to a study held by the Society for Human Resource Management (SHRM) and Fortune magazine called Impact of Diversity Initiatives on the Bottom Line, which was based on the responses of human resource professionals at 121 Fortune 1,000 companies,diversity initiatives bolster the bottom line in a number of ways. Respondents indicate that diversity improves:1.Corporate culture.2.Recruitment of new employees.3.Client relations.In addition, diversity results in:1.Higher retention of employees.2.Decreased complaints and litigation.3.The organization's improved ability to move into emerging markets.Effectively managing the challenges and implications of a diverse workplace has been on the radar screen of many major corporations for at least the last eight years. Programs and policies have been implemented, personnel appointed and resources allocated.But as the economy slows and company leaders review costs with a high-powered magnifying glass, it is the ideal time to analyse which company expenditures provide value added, and which do not. Prioritising budgetary items is a tricky business and only the most adept can manipulate their way successfully through an economic downturn.Can diversity initiatives provide the necessary value added at your company? The benefits listed below can help determine their importance for a particular business. However we must keep in mind that only those companies who can proactively manage their diversity will be able realize the benefits described. Taking advantage of a diverse workforce is a learned skill, not unlike practicing the principles of time management or process improvement. Without understanding and applying the necessary skills, studies show that organizations do not see bottom-line change.Benefit 1: Marketing.Marketing is a major factor when building international business. How the marketing effort interacts with a culture determines the success or failure of a product. Advertising and promotion require special attention because they play a key role in communicating product concepts and benefits to the target segment and also people in different cultures often have different ideas about the same object and what is acceptable in one culture may not necessarily be so in another. So an understanding of the culture is central to successful marketing. Therefore a diverse workforce is a great benefit to the company as to develop a successful marketing strategy the marketing manager must have knowledge of the needs and wants of potential buyers. For example Campbell soup lost $30 million in Europe before it accepted the idea that UK & US soup consumers were different in 3 ways---UK consumers have difference taste preference, UK consumers had not been educated to the condensed soup product and they also did not respond in the same way to US advertisement. So we need to understand the beliefs, values, customs and rituals of the country in which the product is being marketed in order to adapt the product...

Other Essays On Cultural Diversity

Diversity In America Essay

1200 words - 5 pages . I attend a college also 40 miles away with a very diverse population of students. I have also had many classes on cultural diversity. He and I both know what is outside this box. Yet when we come home to this town at night, we know we are safe to keep our doors unlocked as we sleep and the keys in our cars. You are all "safe" here.Now, however, you are graduating from high school, several of you moving to the big universities in towns with so

IHRM Essay

2839 words - 12 pages implementing diversity initiatives throughout NAT.Effective human communication is a task requiring a delicate mix of both skill and intuition. It is less an unidirectional, linear process and more an interactive partnership and exchange between one or more people requiring clarity and rapport.To make the challenge a bit more complex - we faced an amalgam of nationalities, ethnicities, cultural values, work environments and unique communication styles

You Are What You Eat

982 words - 4 pages Everest UniversityPrinciples of Sociology July 25, 2009You are what you eatThis paper is about an exploration in different cultures and what they eat. In this paper one's opinion about the different types of food eaten in different cultures will be discussed. Also in this paper there will be a discussion on cultural diversity and diet. Included in this paper will be a discussion on the sociological theories of functionalism, conflict theory, and

Growing Awareness of Aboriginal Studies

292 words - 2 pages at all times.Dancing was a very important aspect of aboriginal life. Through dancing the aboriginal people re-enacted their dreaming stories. Dancing often accompanied singing in a ceremony.The aboriginal people decorated their bodies, they carefully painted their skin with white and red ochre.Children are told dreaming stories which tell about the aboriginal values such as respect for the elderly, sharing of food, and duites to kin and the land.aboriginal art tradional reflects the diversity of cultural expression.Aboriginal people believe the life cycle begins with a soul-spirit and returns to a soul-spirit.

Intercultural Pr Studies

1401 words - 6 pages part of everyday life and social interaction, and a public relations practitioner does not have to be practicing across national borders to encounter cultural differences and diversity (Sha, 2006).Practitioners communicate with publics that belong to specific cultural groups, especially in multicultural societies and transnational settings (Banks, 1995,2000; Sha, 2006); they are involved in the production of culture as cultural intermediaries

Ideal School

649 words - 3 pages Ideal SchoolEach individual has its own ideas and opinions, on a multitude of topics. One such topic is the American education system. It is easy to realize that high school particularly, provides the last vestige of education students receive before entering the world. The ideal high school would pool knowledge, research, cultural diversity, and information from the entire world.When creating the ideal high school it is necessary to go back to

Geography Environment

469 words - 2 pages GEOGRAPHY NOTES · Since European settlement between 78 & 100 plant species have become are extinct. 150-200 under threat.· GENETIC DIVERSITY - safeguard species diversity. Large range of genetic forms within each species. Genetic variations.· Extinct- disappearance of species after thorough searching (some extinction is natural) · At risk- in danger of becoming extinct &middot

Organizational Behavior Paper

871 words - 4 pages significant impact on customer service, and employees exhibit more positive behavior when they understand how the business operates and how their roles contributed to attaining Sears's goals.The employee customer profit chain has become part of Sear organizational and cultural transformation process. For example, at our store meetings management shares individual performance priorities which are organized around the employee customer profit chain

india is a country of festivals

379 words - 2 pages India: A Land Of Festivals INDIA, the world's second largest country, has over 1 billion inhabitants, who speak 18 major languages and more than 1,000 minor languages and dialects. It features an infinite variety of landscapes and unsurpassed cultural richness. With so much diversity embedded within one culture, it is easy to understand why India is called "a land of festival and fairs." Every day of the year there is a festival celebrated in

Leadership--Effective Leadership Depends On The Situation In Which It Is Excised

2107 words - 9 pages . These aspects make up to the changing world that calls for leaders who will react openly to the introduction of new cultural identities and diversities and who will face ethical issues responsibly. Developing a leadership style in response to global awareness, diversity, and ethics will give young leaders an edge as they build relationships with people from all over the world. In addition, understanding what it takes to prepare for these new

A New Yorker's Authentic Film Experience: "Half Moon"

588 words - 3 pages I always enjoyed going to the movies. I think that there is a certain thrill of going into a movie theater that is full of people just like you anticipating the beginning of the film everyone seems to be “dying” to see. From comedies to melodramas, from thrillers to horror films, I am just a movie fanatic. Naturally, living in New York City, I try to get the most out of a city of its majesty and diversity. This year I decided to visit one of the

Similar Papers

Cultural Diversity In Conflict Resolution Essay

7751 words - 32 pages Cultural diversity in effective work place conflict resolutionJirga in Afghanistan vs. Canadian court system A case based approach introduction:Conflicts of various kinds are as old as the human civilization. Humans on an individual level or collectively in the form of a tribe, nation or ethnic group have had mild to severe conflict over scarce, yet much needed, resources such as - land, money, political power, and ideology. History is full of

Locate, Read, And Review The Following Article: Miller, Toyah And Del Carmen Triana, Maria. 2009. Demographic Diversity In The Boardroom: Mediators Of The Board Diversity–Firm Performance...

1373 words - 6 pages current situation of boards in major companies in the United States. Then they apply research studies to try to conclude solid facts on this issue. Diversity's different aspects are related to cultural backgrounds and various indications appear; they constitute the subject of this article. Second, the authors discuss the reasons behind the influence of board racial and gender diversity on innovation and reputation.The general theoretical

Supranationalism Essay

379 words - 2 pages Europe is home to people of many different descents and cultures. And with this diversity of peoples and short distances and large cultural differences.Europe's diversity of peoples has been its greatest assets and its downfall. With short distances and large cultural differences, it has become a constant gyration of ideas, not to mention goods.The Greeks, built the foundation of modern Europe. With their mastery of Arts. Science, and

Multicultural Education Essay

440 words - 2 pages In today’s society there are many cultures and each of these has a different perspective of the world around them. In schools there is a growing need to address cultural differences. This includes biases that happen when there is a lack of understanding of other cultures. One way to begin is to understand exactly what culture is. According to Richard Gargiulo, culture is the attitudes, values, belief systems, norms, and traditions of a group