Case Study: Global Business Environment & Culture
Akshay Sanjay Pathak
Global Business Environment
First, the interpreter must have an experience to handle a contract which will help company in signing the deal. The communication barriers will be avoided if the interpreter has a food fluency in the languages of both the countries. The interpreter can only be able to explain the deal to their client if he/she is a good listener and a good speaker which will make him understand what the person in front of him is saying and also for motivating the speaker also. When it comes to standards it should meet the proper standard which will directly reflect on customer satisfaction and the demand for the product will increase. (Schild, 2018) Having the knowledge about the industries in which he/she is dealing will help to recognize improved viz (there are sometimes some footing or terms which specific industries uses) that is if she/he if knew what the industry is then he/she will easily come to know they are saying. A good relationship should be developed within the countries with the help of cultures and their norms of both the countries. For instance, a country like India which has a culture or norms like they don’t call a senior person with their name but they call them as sir. (Schild, 2018)
High Context culture is a non-verbal communication viz. Expression or sign. While Low context culture is a verbal communication viz. oral or written. (Southeastern University, 2018)
China is considered as a High context culture as most of time Chinese use non-speaking actions for communications like when Chinese use to greet each other they join their hands and bow down which is the symbol they are showing their politeness towards each other.
Qualities of High context Culture:
It helps in showing trust and respect to each other without speaking anything.
It is a faster way of communication rather than speaking we just have to communicate with the symbols. It is easy to express their feeling in high context culture society which we are not able to show through a written document. It helps in making relationship with the business partners while doing business.
Eye Gaze: Eyes are the like the emotion display of our body, eyes use different ways to show the emotion like anger, kindness of the person. Like if a person is shy or not confident about his/her work then he/she can never look into eyes of another person. (Verywell Mind, 2018)
Facial expression: It is very easy to read the facial expressions of the person and it is one of the most important way of non-verbal communication. By reading the facial expression of the person we can easily depict whether the client is interested in our deal or not. (Verywell Mind, 2018)
Gestures: Gestures are some kind of symbols like bowing down for each other show the positive attitudes towards each other which help in signing the deal with the client. (Verywell Mind, 2018)
Appearance: It is the most important to appear good in group of people because sometimes people get attracted by the way person is wearing his/her clothes, the way he/she is having his/her hairstyle. (Verywell Mind, 2018)
Body language: Person is the confidence it can be easily identified whether the person is confident or not like way of sitting, way of standing is the best mean to communicate with each other. (Verywell Mind, 2018)
Haptic: In this type of communication people shake their hands with each other gently which shows politeness or confidence or relation of each other. (Verywell Mind, 2018)
Company should follow all the rules and regulations of the participating country
Company should know cultures of the country in which they are doing business which help in making good relationship. Company should choose their interpreter wisely so that it helps in better communication. Company should pay the adequate amount to the participating countries company. Company should follow corporate social responsibility which will help in enhancing their goodwill. Company should follow all the business customs of China as well as should look at the government policies so that the can update their terms and conditions. Company should have adequate knowledge about the ethical value of the participating company and should admire it.
Schild, J. (2018). 5 Qualities Every Interpreter Should Have. [online] Daily.unitedlanguagegroup.com. Available at: http://daily.unitedlanguagegroup.com/stories/editorials/5-qualities-every-interpreter-should-have [Accessed 1 Jul. 2018].
Southeastern University. (2018). Intercultural Communication: High and Low Context Cultures. [online] Available at https://online.seu.edu/high-and-low-context-cultures/ [Accessed 1 Jul. 2018].
Verywell Mind. (2018). What Are the 9 Types of Nonverbal Communication You Might Be Missing? [online] Available at https://www.verywellmind.com/types-of-nonverbal-communication-2795397 [Accessed 1 Jul. 2018].