Defining Public Relations Essay

1337 words - 6 pages

Public relations are a process intended to influence the public's opinions and views. This includes ongoing activities to ensure that the company has a strong public image. The activities of public relations are useful in helping the public have a complete understanding of the company and its products or the services offered. Many times, public relations are conducted through the media i.e.; newspapers, television, magazines, etc. Public relations are often considered to be one of the primary activities included in business promotions. Public Relations are a vital part of a comprehensive marketing program. Every company, whether large or small, should have a Public Relations group in place. Public Relations will add power to your overall company's image. (Seitel, 2004) In this paper I will explore three different companies and there effective public relations programs; ExxonMobil, Wal-Mart, and Toys R Us.ExxonMobil.ExxonMobil started out on the west coast uniting two separate companies, Exxon and Mobil. They each were known as gasoline fueling stations. Many consumers would go the stations to purchase gasoline for their vehicles. Exxon was recognized by its Tiger image and Mobil by the Pegasus. Exxon and Mobil merged to become ExxonMobil. They have grown in the recent years and are now known for their gasoline and connivance stores. However, their public relations department has lacked in the areas of marketing to the general consumers. ExxonMobil offers many manufacturing needs to serve the consumers; if you need gasoline they have it. However, the general public seems to be very unaware of the other aspects of the company and its products or services, plastics, rubber, fluids, process oils or solvents, tires, bumpers, instrument panels, hoses, belts, molded products, waxes and polishes, vehicle fuel management programs and bulk delivery services. (ExxonMobil, 2001)When I think of Exxon I think of the "tiger in my tank" and putting gas in my car, when I think of Mobil I think of the red flying horse. When in all actuality ExxonMobil has many programs that they are involved in for the community, educational alliance every year all company operated service stations apply for a $500.00 educational alliance check to be given to a local school as well as each and every employee of the corporation may volunteer in their community to a non profit organization and get a $500.00 check to be given to the non profit organization every quarter. I feel as an employee of this company that their public relations department lacks in the area of communicating to the consumer, public, and employees. There are many benefits offered by ExxonMobil that we as consumers and employees are not aware of.Wal-MartWal-Mart by far is one of the biggest organizations in the world. Wal-Mart practices effective public relations not only by their advertisements but also by their involvement with the community. Wal-Mart also receives rewards and recognition worldwide. ...


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