This website uses cookies to ensure you have the best experience. Learn more

Defining Public Relations Essay

1254 words - 6 pages

Running head: Public Relations PAGE 6
Defining Public RelationsPublic Relations is how an organization defines and maintains itself to their clients and public. The positive image the organization puts forth to the public. The term public, to Public Relations is anyone who has an opinion about their client. The public could include clients, potential clients, voters, members of the community, media, charitable organizations, students, parents the list has no end. Some may define Public Relations as publicity work and use the news or mass media to board cast positive stories about their company. This helps cultivate a good image of the company to the public. "Public Relations is the ...view middle of the document...

Public Relations is very board and yet have a simple objective, to communicate to obtain and maintain understanding through knowledge. When Public Relations is good, it will keep their business alerted to any shift in the social environment and public opinion. Public Relations is an ongoing and evolving activity that will anticipate upcoming problems and try to eliminate any causes before they erupt (Roos, 2009 ).Activities and MethodsToday, Public Relations help businesses to cope with situations that can damage their image and to build prestige for the business to promote the product or to win over the public by sweeping the negative under the carpet by using good press (Van Hook, 2000) . Many Public Relations workers are employees who actually work within the business or for the individual that helps the workers understand first hand their client's framework. Other Public Relations are counseling firms that help management keep informed of current changes that could include their employees, customers, supporters, the community and government.An organizational decision has to be made for the Public Relations staff to communicate the information to the public for understanding and to improve behavior (Dictionary, 2000). An example could be schools no longer allow sugar products to be consumed on campus. This trend is being seen in all schools nationwide because of the high obesity levels in students. The schools had to use Public Relations to explain how this trend will benefit their children. This example shows that to stop using sugar product as a reward and to focus more on positive foods like fruits and low sugar products.Successful Public Relations CommunicationsSuccessful Public Relations people are specialist in communication and their work may include: A). Programming-to analyze problems and recommending plan activities. B). Writing and Editing-reports, information that may include speeches and employee updates. C). Using and placing information that will be useful in reaching the public in a positive way. D). Directing special functions, exhibits and press releases. E). Preparing and delivery of speeches or another form of communication. F). Research and evaluate the use of reference material, interviews, through planning, training current and new staff to keep current with the goals (Van Hook, 2000). MediaThe Media has a...

Other Essays On Defining Public Relations

Public Relation Strategy Stage 2,3 Essay

2182 words - 9 pages distribute this product to other countries in Southeast and lower Southwest Asia.Public Relations StrategyTo be effective, the public relations professional must understand the business goals of his or her organization and be able to tie PR goals to the attainment of business goals, ensuring the PR goals are realistic and measurable. The PR professional must have an evaluation program in place in order to measure the effectiveness of the program or

Marketing And Advertising Essay

521 words - 3 pages relations ) to the fundamentals of advertising , I was always useful to refer to what is supposed to know all the business environment : What is Marketing. Philip Kotler has saved us many great task of finding a sufficiently clear and comprehensive definition , defining it as "a social and managerial process by which people satisfy their needs through the exchange of products."In other words , marketing is not designed to sell a product ( or idea

Is Political Science Research Relevant?

3071 words - 13 pages Political Science research has clearly been relevant and instrumental in understanding the interactions of humans and the world at large. Through analysis and normative change, it has contributed significantly to areas such as political behaviour, comparative politics and international relations. In using qualitative and quantitative tools, political science has increased its relevance through institutions and policies that create change and


2264 words - 10 pages (FIE's) and foreign direct investment (FDI) to China, the past two decades have witnessed numerous US MNC's going to China outsourcing production and jobs mainly for two reasons: reduction in their operations cost and availability of cheap labor. However, from an international business perspective, one of the biggest issues or challenges faced by these companies is defining and enforcing appropriate ethical standards and operating in a socially

Country Risk And Strategic Planning Analysis Paper

2132 words - 9 pages cause harm to ones business in some form. Managing the risk will set a plan that enables the business to enhance safety, meet regulatory compliance standards, minimize lawsuits, enhance management and make better business decisions. Risk management will help control any physical injury, security breaches, customer satisfaction and public relations to all guests at the resorts and staff.Define and Clarify Mission and Objectives The mission and

Inheritance Anomaly In Object Oriented Programming

6059 words - 25 pages } ; public: void Bounded_buffer{ in=out=0; become empty; //The next behavior of the object is specified with become primitive.} void put(){ //Code to stores an item in++; if (in == out + size) become full; else become partial; } void get(){ //Code remove an item out++; if (in == out) become empty; else become partial; } } 4.1. State Partitioning Anomaly When a new method is added in the subclass, the partitioning of state may require further

The Corruption Of Literature: "Madame Bovary" By Gustave Flaubert [Research Paper]

3581 words - 15 pages Emma to be incapable of defining common words. His tone reflects his critical ideas concerning the corruption of literature in French society. It is in search of the meanings of these words that Emma embarks on her later affairs. Flaubert's critical tone towards literature throughout Madame Bovary indicates the disillusionment of Emma Bovary as a result of the corruption of literature. Through his characterization of Emma Bovary, Flaubert

Sun Life Case

7990 words - 32 pages . In this way, domestic companies will benefit from business development as well. Sun Life Financial strategically chose to form an alliance with Everbright, because of Everbright's established distribution network and good relations with the government.Sun life Financial's business concept consists out of already developed products in other markets, adapted to Chinese customers. The biggest potential customer base can be found in urban areas

Business Ethics

7763 words - 32 pages , economic environment, and these issues are similar to those raised by any human activity. There is a great public interest in business ethics primarily as a result of fundamental changes in social attitudes about the proper conduct of business organizations.Many factors have contributed to the increased public concern regarding business values and ethics, including: the growing inability of the market mechanism to govern many business decisions and

Observation Research

9628 words - 39 pages such as public relations, media planning, event management and strategic planning showed no signs of creative initiative. Managers in these departments refrained from taking initiatives to develop an environment to stimulate creativity. This significantly hindered the creative progress of the entire organization as conceptualising creative concepts is the responsibility of all in an advertising agency.To rectify this problem the management took a

Entering Foreign Markets(Taiwan)

8973 words - 36 pages founded on blood relations, gradually rid the migratory society of the special features that once characterized it. The second reason was the establishment of traditional cultural and educational systems on the island. As society underwent domestication, people also became localized over time. Han immigrants adapted to the local environment, and communities once strongly knit by provincial and family origins gave way to new clans and religious

Similar Papers

Defining Public Relations Essay

856 words - 4 pages Defining Public Relations PAGE \* MERGEFORMAT 5 Running head: DEFINING PUBLIC RELATIONSDefining Public RelationsTiffany Nicole JacksonUniversity of PhoenixPublic RelationsMKT/438John Kautenberger02 August 2007Defining Public RelationsWhat is public relations? Could it be a relationship occurring in the public? Or perhaps could it mean having relations (wink, wink) in public? In the business world, I think public relations means putting forth

Defining Public Relations Essay

799 words - 4 pages Running head: Defining Public RelationsDefining Public RelationsJessica Van MatreDefining Public Relations PaperMKT/438Mark BradyThe specialty of Public Relations has almost infinite definitions. The specific field usually deals with issues within the media involving people and corporations rather than products or services, and is used to build rapport with the public or an organization's employees. Public relations may include employee training

Defining Public Relations Essay

1337 words - 6 pages Public relations are a process intended to influence the public's opinions and views. This includes ongoing activities to ensure that the company has a strong public image. The activities of public relations are useful in helping the public have a complete understanding of the company and its products or the services offered. Many times, public relations are conducted through the media i.e.; newspapers, television, magazines, etc. Public

Public Relations Paper Mkt438

1010 words - 5 pages In today's high performance business environment public relations (PR) is more important than ever before. Public relations are a two-way communication between an organization and the public. PR, a highly evolving practice that is seldom defined the same way twice, is the cornerstone of an organization or individual's reputation within the market. This paper, in addition to defining PR, will compare and contrast examples of the many definitions