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Defining Public Relations Essay

799 words - 4 pages

Running head: Defining Public RelationsDefining Public RelationsJessica Van MatreDefining Public Relations PaperMKT/438Mark BradyThe specialty of Public Relations has almost infinite definitions. The specific field usually deals with issues within the media involving people and corporations rather than products or services, and is used to build rapport with the public or an organization's employees. Public relations may include employee training, the support of charitable events, or even a press release concerning positive community involvement about an organization. The field of public relations influences the behavior of society and anyone who has an effect on the organization's ...view middle of the document...

The PRSA clearly outlines what they believe their field does for their clients and society. According to Seitel (2007) the definition has an undertone of ethics used in the field, where the PRSA does not mention the use of ethics but more of a "strategic" process to build the relationship between client and society. Entrepreneur has a different outlook all together. On their site, they boast that there is no bad press. They go on to explain that "publicity is more effective than advertising, for several reasons. First, publicity is far more cost-effective than advertising. Even if it is not free, your only expenses are generally phone calls and mailings to the media. Second, publicity has greater longevity than advertising. An article about your business will be remembered far longer than an ad" ("Entrepreneur ", 2014). I would be apt to believe this is bold outlook but also attractive due to its aggressive claim. While the three definitions I chose to compare are different, there are some similarities. It is clear by reviewing all of them, to run a successful public relations campaign the lines of communication must be open between the institution and the public. A positive public opinion is needed to keep a company running smoothly, and researching and strategizing what the problems are and how they can be solved between the two entities, is the main purpose of public relations....

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