Definition Paper

591 words - 3 pages

Definition PaperValesia KennardOI/361May 12, 2014Theresa Fitts




Definition PaperIt is believed that creativity, innovation, and design are all needed to manifest any type of product, process, or procedure that can be seen, heard, smelled, touched, or tasted. The main difference between the three is the focus. This paper will define, compare and contrast creativity, innovation, and design. It will also describe the importance of the three in meeting organizational goals.Creativity is about a person searching their mind to release a potential innovation in the form of a new idea or improvement of an existing idea. Beca ...view middle of the document...

The focus of design is to assert the new equipment, processes, procedures, and technologies it will take to put the innovation into action. This process is where all the kinks are worked out to obtain the common goal.When comparing and contrasting the three, some may believe that creativity and innovation is one in the same. To create something unique can be viewed as innovating all so. When an innovation is added to an existing product or process it is the process of creating something new. Once it has been modified it is then considered new. However there are some differences in terms of processes, starting points, consequences, risks, and levels of achievement (Herrmann, 2014). Design is about challenging existing processes, procedures, technologies and methods. Design is the process by which creativity and innovation is changed into a specific tangible outcome (product) or an intangible outcome (service).The importance of creativity, innovation, and design when meeting organizational goals is that without the three an organization will not succeed. Creativity, innovation, and design are needed for the organization to remain competitive. Without continuous innovations in an ever changing world an organization would be left behind and ran out of business. When an organization has creative leaders with innovative ideas and the ability to design and implement the needed processes to make something happen it will continue to thrive and remain competitive.Reference Herrmann, N. (2014). Creativity? Innovation? Are They Different? Do We Need Both? Retrieved from


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