Industry Analysis (Delta Airlines) June 16, 2001 Delta airline was founded in 1924 in Monroe, Louisiana. Delta airline is now a Delaware corporation headquartered in Atlanta, Georgia, where it has been since its relocation in 1941. Delta's mission is to build on traditions of superior customer service and to always meet customer expectations while taking service to even higher levels of excellence. Delta also has an added promise to provide value and distinctive products to their customers, which is a superior return for investors and challenging work ...view middle of the document...
S. airlines based on aircraft departures and passengers enplaned. Delta offers more daily flight departures, serves more nonstop markets, and carries more passengers than any other airline. Much of Delta's success is derived from offering more conveniences and services to customers than other airline industries. For the first quarter of this year, Delta's revenues fell 2% to $3.84 billion. Delta also had a net loss applicable to common stock of $136 million versus an income of $213 million. The decrease in revenue was due to a decrease in passenger miles and passenger mile yield. The net loss also reflects increased fuel costs. As of June 14, 2001, Delta's stock trade opened at $43.59 and closed at $42.76 with a volume of 350,000. Delta airline has many distinctive features that set it apart from other airline industries. Delta transports more passengers worldwide than any other airline, through a vast worldwide route system. Delta is committed to getting travelers where they want to go with exceptional service. It is estimated that this year, over 117 million people will choose to fly Delta, more than any other airline in the world. Many of Delta's key success factors and strategies are: safety, reliable air transportation, distinctive customer service, and meeting customers' expectations while taking service to higher levels of excellence.
