Discuss The Factors That Affect The Quality Of The Information Obtain By Marketing Research. Be Explicit

520 words - 3 pages

Discuss the factors that affect the quality of the information obtain by marketing research. Be explicit.The information obtained by the marketing research is based on the data that may involve the specific types of errors. These errors are the factors that diminish the quality of data. The research design is classified into exploratory and conclusive that splits into descriptive and causal. Because these methods are different it is understandable, the factors that affect the quality of data may be specific for certain forms of design or methods. Some errors can be common for all types of design.One of the design types is exploratory design. The techniques used for the exploratory purposes consist of focus groups interviews, depth interviews and projective techniques. The key to ...view middle of the document...

The exploratory techniques based on face-to-face contact with the interviewer may be more than others techniques affected by unwillingness because the respondents fear of embarrassment, desire to please the interviewer or provide socially desirable information.The conclusive research includes descriptive and causal techniques. The descriptive techniques are surveys, panel and observation. The quality of data obtained by the descriptive techniques may affect the same errors that affect exploratory techniques. The panels and surveys may be more than others may techniques affected by error due inability to answer. In such cases when data with missing responses is discarded, the results may be highly inaccurate because it may appear that the same type of people were unable to answer the same question. The respondents may not be able to answer because "unfamiliarity, fatigue, boredom, faulty recall, question content or format" (Malhotra 91).In case of the projective techniques the quality depends highly on the interpretation of the results however there is very high risk that that data will be biased.The causal research involves experimentation. The data during the experiment should be characterized by external and internal validity. If the researcher is unable to control the extraneous variables (variables that affect test units but are others then independent variables), the data may be highly inaccurate. Sources of the internal invalidity that the researcher may not be able control are History, Maturation, Testing, Effects, Instrumentation, Statistical Regression and Selection bias. Still the data obtained by the experiment do not have produce valid results that apply to reality.

Other Essays On Discuss The Factors That Affect The Quality Of The Information Obtain By Marketing Research. Be Explicit

Essay Proving The People Of Maycomb Really Weren't That Bad; "Please Won't You Be My Neighbor"

743 words - 3 pages character like this is Aunt Alexandra. When the Finches go to visit her and her family for Christmas, she is portrayed as a racist, inconsiderate person who later tells Atticus to fire Calpurnia and who would not let Scout go to visit her because she is black. However, by the end of the story, the reader finds out she is really not that bad, especially when she is told about Tom Robinson's death. She does not act happy about it like the black people

Does Music Affect The Brain? Essay

785 words - 4 pages to help him when he could not find certain words for the declaration of independence. The music helped him when he could not get the words from his brain to the paper. Another man, Albert Einstein, his parents were told when he was a young child that he was "to stupid to learn" and that he needed to be removed from school. Instead of removing him from school his parents bought him a violin. Albert became good at the violin, and also became known

How Did Islamic Beliefs Affect Islamic Art? How Did It Affect The Status Of Muslim Women? How Did It Affect The Language Of Muslims?

663 words - 3 pages In every culture, the beliefs of the people greatly affect every aspect of their lives. During the early Islamic period, their strict beliefs and teachings affected the lifestyle of the Muslims. Three of which are; Islamic art, the status of Muslim women, and the language. Muslims lived simple and pure lives, this surely did reflect upon those factors. In the present many ideas have have, but the core of their beliefs have remained the same.The

Consider The View That The Development And Management Of Tourism At Destination Can Not Be Left Entirely In The Hands Of The Private Sector

1563 words - 7 pages accomplished by private sector.Not to be underestimated is the intervention of the public sector by financial means. Financial incentives are often given to tourism developers in many cases in the forms of easy credit, tax holidays, and exemptions, free-enterprise zones, loan guarantee, and other fiscal incentives for particular tourism projects.One of the most distinguished aspects of the tourism industry is that it is a very wide, sophisticated and

This Is A Research Paper That Introduces The Well Known Huma Research Project: HUMAN CLONING

1773 words - 8 pages % of the people surveyed are scared of the possibility of cloning humans. With percentages like this, it only allows us to wonder why the people of this world are so confused about human cloning. Many times it is the media that confuses its readers.The media can overdo information that is shown to the nation. We as humans and citizens of this world need to realize that concepts and information that is shown through the media, needs to be taken with

"What's Eating Gilbert Grape Is An Entertaining Film That Teaches The Audience About Life." Discuss

850 words - 4 pages hesitation of change portrayed by Gilberts job. Gilbert works in a local grocery store, battling for customers due to the large commercialised "Foodland", which opened on the outskirts of Endora. Due to an accident, Arnie's birthday cake is ruined and Gilbert is forced into a last resort...Foodland. This marks a huge change for Gilbert and we see that he is now ready to move on and accept the world outside his house.Gilbert finds Endora a bland

Hamlet. 'To Be Insane Or Not To Be Insane That Tis The Question'

1206 words - 5 pages 'To Be Insane or Not To Be Insane That Tis The Question'With in Hamlet, Shakespeare gives a psychological dimension to the thouoghts andactions of each of his characaters, exspecially hamlet. Shakespeare gives the reader anindepth look into the mind of Hamlet. If shakespeare had not given the reader the complexpsychological state of Hamlet, then yes one could say Hamlet was insane, but Shakespearedid. He made sure that there was an explanation

Are there any arguments to be made that self-sufficiency is desirable? What would be the arguments of those who contend that trade in cultural relics should be strictly state-regulated?

395 words - 2 pages to the less developed. Less radical analysts called for policies of temporarily restricting imports so that countries could develop a comparative advantage in higher value added products.Adam Smith argued that it would be foolhardy to purchase higher priced domestically produced goods if such goods were available elsewhere at a lower price. Mutual gains from trade are due to division of labor (advocated by liberal economists). Self-sufficiency

With Reference To Masculinity And Or Femininity Discuss The View That Lifestyle Magazines Offer Their Audience A Conservative Construction Of Gender

1022 words - 5 pages tend to contain a lot of objectification of women, and men read magazines for entertainment as opposed to women who read them for information as well. Both men's and women's magazines tend to privilege male roles within society. Dennis McQuail stated that the reason that people read magazines was for four main reasons; the need for information, the need to maintain a personal sense of identity, the need for social interaction and the need to be

'There Is A General Reluctance To Examine Ways In Which HRM Can Be Integrated With And Contribute To The Overall Direction Of An Organisation.'critically Discuss

1994 words - 8 pages number of companies, Human Resources are viewed as a source of competitive advantage. There is great recognition that distinctive competencies are obtained through highly developed employee skills, distinctive organisational cultures, Management processes and systems. It is becoming recognised that competitive advantage can be obtained from a high quality work force that enables organisations to compete on the basis of market responsiveness

Marketing And The Marketing Mix

912 words - 4 pages organisation's overall offer, or value, to the customer. Traditionally, the marketing mix represents in strategic terms, the total concept and application of the goods or services to be marketed. The basic marketing mix is often nicknamed "the 4Ps" (product, place/distribution, pricing, promotion); "these are elements in the marketers armoury - aspects that can be manipulated to keep ahead of the competition."PRODUCTA product refers to the 'total

Similar Papers

The Marketing Mix A Company Uses Is Likely To Be The Same Regardless Of Witch Country Or Region It Operates In. Discuss

966 words - 4 pages The marketing mix a company uses is likely to be the same regardless of witch country or region it operates in. Discuss.The marketing mix is an effective tool that businesses use to sell their products. As Chambers and Gray described in the Business Studies: "The marketing mix refers to those elements of a firm's marketing strategy which are designed to meet the needs of its customers."(Chambers &Gray, 2008, p72). Marketing mix is consisted

Marketing Research Shapes Consumer Needs And Wants Versus Marketing Research Merely Reflects The Needs And Wants Of Consumers

251 words - 2 pages Market research begins with premise that information plays a critical role in the success or failure of organizations. I believe marketing research shapes consumer needs and wants. Every business has the same goals. We all want to improve customer service, deliver more value to our customers, and find new customers without spending a fortune on marketing. Marketing research can help us reach these goals or it can be a complete waste of money. It

The Amalgamation Of Science And Technology: An Essay About The Factors And Events That Lead To The Development Of Science From The Greek Period To The Scientific Revolution

4258 words - 18 pages natural phenomena we see around us are explicable in terms of matter interacting by natural laws, and are not the results of arbitrary acts by gods4.An essential part of the Milesians' success in developing a picture of nature was that they engaged in open, rational, critical debate about each other's ideas. It was understood that all the theories and explanations were directly competitive with one another, and all should be open to public scrutiny

Analyze The Factors That Have Led To The Decline In Party Influence In Congress

456 words - 2 pages government at the national level. Modern presidents, facing a fragmented Congress, aggressive pressure groups and a skeptical media, cannot afford the luxury of limited experience. Unfortunately, the modern election system tends to favor those candidates who are effective campaigners rather than those who may be effective administrators. Given these difficulties, it is not surprising that recent Presidents have appeared to struggle. The cement of practical experience, party loyalty and common cause is too often thin or nonexistent at both ends.