Donotread Essay

670 words - 3 pages

4.2 Illustrate differences in marketing products and services to businesses rather than consumers:4.2.1 The fasting moving consumer goods(FMCG)In B2C just focus in products which is bought frequently such as printer ink, pin …in Samsungso it just is basic items of basic needs that is reasons for low price and low risk in purchases. Besides, Product in B2B is not basic, more quality to produce in complex process so it is very high cost and high risk in purchases such as TV, smart phone, washing machine, printer , air conditioner...in Samsung Therefore, Product marketing in B2B is higher valuable and more influential than B2C and not high reliance on re-purchases.4.2.3 attributes of buying behaviorB2B also has many variable buying behavior and variety of product as consumer market But It has some differences especially attributes ...view middle of the document...

For example, Samsung had about 2000 companies and 90million Customers. Therefore, B2B buying behavior is more important than B2C in marketing services.4.2.4 Target Markets:- More available dataB2B is more identify than B2C Because more available data can be found easily in government statistics by monthly and quarterly in many manufacturing companies. Much information about industrial markets is collected in Standard Industrial Classification(SICs). For example, SIC3 is metal goods, engineering and textiles with statistics for each small group such as number of employees, number of establishments, value of shipments, exports and imports… In 2007,VietNam had Vietnam Standard Industrial Classification 2007(VSIC7) is important information document for researchers in analyzing and evaluating the country's socio-economic development, as well as in some business activities such as business registration and tax evaluation.(eglish,2007)4.2.5 Product:Differences include Pre-sale service, after-sale service, customer built and tested to paid down conditions. -Pre-sale Pre-sale service means to observer product in actions and free trial such as technical advice, quotation, opportunities. For example, Samsung introduce product and give information for customer .-After-saleAfter-sale service is many activities such as maintenance, service… For example, If product have breakdowns after buying, customer can go to Samsung local service center in many local such as HaNoi, DaNang, Hue…-tested to paid down conditionsProduct must be tested to paid down conditions such as protection of packing to be safer than self-service. Customer built in Product B2B marketing mix is much larger degree than B2C marketing mix.In Conclusion , It is clearly that B2B is more completive than B2C in marketing products and services.http://english.vov.vn/Economy/Vietnam-Standard-Industrial-Classification-2007-issued/26395.vov

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