This website uses cookies to ensure you have the best experience. Learn more

Effective Communication Essay

1059 words - 5 pages

There's a syringe in my Pepsi can crises. In most cases a crises occurs at the most unexpected times. The crisis seems to take the organization by surprise and is usually reached due to a lack of a control and response system. This is apparent in the case study "There's a syringe in my Pepsi can!" Effective communication is the key to successful communication to the Pepsi crises. (Center, 2007)In this case the consumer claimed to have found a hypodermic syringe in a can of diet Pepsi and this was quickly followed by many similar reports from around the country. Pepsi immediately produced and distributed information showing that it was impossible for a foreign substance to make its way into ...view middle of the document...

Second, the most important rule in defending, preserving or enhancing a reputation is that you work at it all year long, regardless of whether or not a crisis strikes.A example of good crisis management where the company went all out to get back on track as earliest as possible with out losing a lot of customers or sales due to the incident. This shows that Pepsi has an effective crisis management teams who did their job and most important was the fact that they earned the respect of there clients and employees. Pepsi was able to communicate with its public effectively because of its PR campaign. Vice President of Public Affairs Becky Madeira was able to address the news media, customers, consumers, and employees as well as local Pepsi-Cola bottle with its "One Clear Voice" approach, which informed the public of proper facts and any new updates as they arose. (Center, 2007)Pepsi's PR campaign involved four principles, putting the public safety first, establishing and fixing the crisis, communicating with the internal and external public on a regular basis, and taking responsibility for fixing the crisis. The company's strategy was to reassure the public that this was not a manufacturing crisis, what was happening was not occurring inside our plant (Center, 2007) The PR team used specific PR communication tools to accomplish these principles.The PR coordinator Madeira, used specific techniques to inform, influence, and motivates the public such as video news releases (VNR), press releases, charts, audio tapes, diagrams of the production process and photos for external and internal distribution. The VNR, proved to be the most effective approach to communicating with the public. Some other approaches to consider would be guiding the company through a series of worst case scenarios such as flash flood or even a terrorist attack, the company can offer checklist and field proven action tests for a quick result. The PR department should instruct all manager and corporate executives on how best to prepare their teams for a crisis and how to deal with customers, employees, and the media in the aftermath. (Center, 2007)Pepsi's public relations teams established...

Other Essays On Effective Communication

Management And Communication Skills Essay

2855 words - 12 pages communication cannot be denied also. Face-to-Face communication is a historical communication method used in organizations. Face-to-Face communication conveys the true reactions and responses of people who are communicating with each other. People get instant, on the spot response and feedback, which is essential for effective communication in organizations. The differences between face-to-face communication and phone, email and other verbal communication

Intercultural Pr Studies Essay

1401 words - 6 pages diverse culture groups as part of public health or governmental services initiative within his or her own nation.Ultimately understanding how individuals and groups from other nations, regions, or culture see the world is essential for effective intercultural communication. Organizations, no matter where they are from or their motive for existence, seek to project an image or reputation that is positive. The public relations function helps

communication in home care

560 words - 3 pages Communication in a Health Care SettingProper care in any health care setting is contingent on effective communication between patients and providers. "Effective communication promotes collaboration and interdisciplinary teamwork, helps ensure that ethical and legal responsibilities and professional patient standards are met, and contributes to positive patient outcomes" (Jakubek & Astle, 2014, p. 243). During a personal care home visit

communication learning styles

336 words - 2 pages CommunicationLearning StylesCommunication and collaboration of three learning style and three personality types."What is effective for one learner may be ineffective for another."(Honingsfeld and Dunn, 2006)Learning styles tell how to effectively process communication and personalities tell how to effectively collaborate among peers and others in the educational realm and in the employment field chosen for a career. It is important to recognize

article review four

587 words - 3 pages time (Skau, & Cascella, 2006). Parent's need only learn 20 to 30 signs that pertain to the needs and likes of the child to make it effective in communicating; signs can be adjusted to the motor skill of the child. Picture and song boards are a simple cheap way to use assistive technology to enhance communication abilities also, "Some children especially benefit from seeing a representation of the words while hearing them." and at the same time

Organizational Behavior Terminology And Concepts

901 words - 4 pages problems that arise.CommunicationI believe that communication is very important within an organization. Communication is the act of transmitting information between individuals. Effective communication is critical to the success of the organization. Communication is most effective when people are willing to work together and do what it takes to get the job done. Communication needs to happen from top to bottom and then back up. In my opinion, the best

Communication In The Workplace; An Insider's View Of Target Managment

1017 words - 5 pages I work at Target as a sales floor representative, and one thing that I have learned is the value of communication. Communication takes on many different forms when working in a retail store such as Target, But the basic principle stays the same, "which is that information is exchanged and understood by two or more people, usually with the intent to motivate or influence behavior". This is crucial for anyone in retail, but for me on the sales

Intercultural Communications

1440 words - 6 pages Working across cultures is a new experience for many people. Intercultural communication can be a lively and creative affair. However, occasionally, due to the inability to interpret people correctly communication can become challenging. Developing an understanding of someone's culture, their communication styles, and behaviors can go a long way in improving relationships and becoming more successful in an intercultural environment Payne, 2006

Working As A Team

1285 words - 6 pages goal. However, the results alone cannot be the only issue to consider when evaluating the overall effectiveness. Was the path taken to achieve these results was not a smooth one? How was the communication between the team members? These questions will be discussed as well as other aspects of the collaborative team in more detail.Many factors can affect a team from being as effective as they can be such as education and training, the design of jobs

Organizational Behavior Terminology And Concepts Paper

977 words - 4 pages facing them may not share the same knowledge or the same way of speaking. (Schermerhorn, Hunt, and Osborn Wiley, 2005)It is very important when people communicate that it is effective and efficient. Effective communication happens when the intended meaning of the information from the communicator is perceived with the same meaning by the receiver. Even though this is not always achieved, it should always be the ultimate goal when communicating

Group Effectiveness In Communication

856 words - 4 pages I am a member of several groups. After finally having the opportunity to read the information provided in the text, I have come to understand on a much deeper level what is truly involved in and considered as effective group communication. Prior to today, when I was not able to put my hands on a copy of the text, I would have classified all of my groups' communications as effective. Chapter 4 has forced me to reassess this opinion and has made

Similar Papers

Effective Communication Case Study

1255 words - 6 pages to deal with the public in the United States, but now other countries as well. However, the same steps the PepsiCo took in 1993 would be the same steps the company would need to take today. Effective communication is the key and Pepsi showed that. The ensuing activities of PepsiCo and the U.S. Food and Drug Administration won the company the coveted "Best of Silver Anvils" in the 1994 Public Relations Society of America competition. (Center, 2003

Lateral And Vertical Communication Essay

621 words - 3 pages more lateral communication is demonstrated at my organization, then customer and employee satisfaction will grow.References:Spillan, J. E., Mino, M., & Rowles, M. S. (2002). Sharing organizational messages through effective lateral communication. Communication Quarterly, 50(2), 96-102. Retrieved May 10, 2006, from ProQuest (299657901).

Personal Communications Paper

752 words - 4 pages ." I don't become nervous when communicating very often, but like most people, when I do, my messages become very difficult to interpret.I am not as aware of my nonverbal communication as I am of my verbal communication. I believe this is because nonverbal communication is more involuntary than verbal communication. I assume that my nonverbal communication is sometimes effective because of the feedback I receive. When I am with a date, I will smile

Team Dynamics Essay

748 words - 3 pages How should teams communicate? Communication is not just about how you talk and listen. It's about connecting with people. Work teams can be successful andaccomplish there goals when they find ways to communicate messages to inform, instruct, or stimulate members. (Winning Solutions, 2001-03) "Experts todayconsider communication to be the backbone of any effective team. Learn to:Deliver communication so that it is received the way you