Electronic Sources Of Marketing Essay

3311 words - 14 pages

IntroductionThe proposal which will be central to the research outlined below is the marketing and promotion of a newly created Educational Voluntary Organisation involved in the promotion of debate within schools and Universities in Wales. Such an organisation faces particular challenges in marketing its services to a recognised group but with distinct difficulties in promoting its work in a crowded market place and where the consumers are not necessarily the customers.In particular we will need to identify:Why do teachers want to promote debating skills? Existing curriculum or educational trends with which debating could link and support.Developing the profile and projecting an image of ...view middle of the document...

Company/Organisations data: customers, competitors, suppliers e.g. Publishers, National Education Organisations promoting extra curricula activity to schools, universities and Students' Unions for debating societies and curriculum development, debating organisations in the UK and overseas such as the English Speaking Union (ESU) and International Debate and Education Association (IDEA).Academic: journal articles as well as conference material as well as academic institutes.While some information will be more specific than others all elements will cast light onto the issues within the task of developing the profile of a small educational organisation. It is recognised that the material may be useful for background information but less valuable in producing a finished paper. It will also include research material that may well assist with the implementation or development of the organisation. Allowing us to explore the methodology as well as discovering opportunities for the promotion of an education voluntary organisation.MethodologyGathering Marketing Intelligence from secondary data or by desk research is best approached as a structured task, rather than tackled in an ad hoc manner (Hague & Jackson 1999). The focus should be on identifying1. The area of research2. Sources of data3. Evaluation criteria4. Supporting sourcesHaving identified the research topic, the challenge remains the development of a search strategy utilising a range of key words combined with common sense. Thus an initial set of key search words (used individually or in combination with each other) would include:EducationWalesVoluntary organisationDebatingCommunication skillsKey SkillsHigher EducationCurriculumEducational developmentThe ease and convenience offered through research means while these terms may seem to restrict a search at the outset it is a small step to delve more deeply when further conclusions can be drawn from those sources.Critical Appraisal of Electronic ResourcesThe following three criteria have been selected to critically appraise data and assess its suitability for use:1. Availability of dataHow easy is it to access the material. Within this criteria we include issues of cost and language.2. Relevance to question(s)Much information may be available on the key areas identified.3. Strength of the sourceThe experience, current role and knowledge of authors and publishers will be reflected in the trust readers have in their conclusions. Relevancy and trust in the material will also be supported by statistical and methodological clarity. Questions must also be asked about why the material has been produced. Does it reflect a true picture or is it biased.Information SourcesSecondary data can be broadly split into two categories:InternalExternal(Zikmund 2000)Internal sources are created, recorded or generated by the organisation and external sources by others such as government departments, non-governmental organisations and commercial companies. As this...

Other Essays On Electronic Sources Of Marketing

Digital Marketing in Contemporary Business and Future perspective - Australian Catholic University - Digital Marketing - Essay

2531 words - 11 pages Student: Jan Jacob Meinen (S00243801) Course: Digital Marketing – the connected space Lecturer: Mrs Francesca Caflisch-Martin Campus: North Sydney Word Count: 2038 words Marketing Essay Digital Marketing in Contemporary Business Practises and Future Perspective DISCLAIMER: I hereby certify that I am the author of this document/paper. All the sources that I have used have been fully acknowledged and disclosed. Any data, ideas or words from

Electronic Essay

4881 words - 20 pages have a difficult time discerning good from bad online sources for term papers (some schools have even prohibited students from using Wikipedia in their papers). Surely, we in the humanities who have taught critical literacy all along are the best equipped to shoulder the responsibility of helping our students not only to understand and use, but to evaluate and create in and through electronic media.In What Video Games Have to Teach Us about

Fundamental to Business Operational - Trinity International College - Dissertation

3555 words - 15 pages the particular business might encounter. The SWOT analysis depends greatly on the magnitude, position, competitive pressures and markets. 2.1.1 PESTLE analysis The PESTLE analysis encompasses only elements outside the business. Globalization and world levels of these corporations must get to demand the marketing strategies of PESTLE analysis and their components. The following elements are :  Political  Economic  Social  Technological Nurizzah

International Marketing Plan And Objectives

996 words - 4 pages Pure-n-Clean Water Filtration: International Marketing Plan and ObjectivesPure-n-Clean is a company that specializes in the manufacturing of water filters for under-developed and third-world countries. The company is currently seeking to expand business to Mexico based on the growing tourist areas throughout the country. The filters will allow local water sources to be used for drinking water for locals and tourists. The first step in any

Assignment 1 question and answer for part 1 - SEMO - Question and answer

2294 words - 10 pages the design or the performance of an activity so that it can be shared. Step 7 – Evaluation Plan Once the e-marketing plan is implemented, its prosperity relies upon continuous assessment, which implies that markets must have a following framework set up before the electronic entryways open. Tier one – Positioning, Differentiation, Segmentation, and Targeting. A marketer designs a customer value-driven marketing strategy including marketing

Value Co-creation and its marketing application - University level - Two part essay

3794 words - 16 pages ) Schau, H.J., Muñiz, A.M. & Arnould, E.J. 2009, ‘How Brand Community Practices Create Value’, Journal of Marketing, vol. 73, no. 5, pp. 30-51. (10) Vargo, S.L. & Lusch, R.F. 2004, ‘Evolving to a New Dominant Logic for Marketing’, Journal of Marketing, vol. 68, no. 1, pp. 1-17. (11) Zwass, V 2010, ‘Co-creation: Towards a taxonomy and an integrated research perspective’, International Journal of Electronic Commerce, vol. 15, no. 1, pp. 11–48.  (12

Discuss the importance of market research - Lynn University - Class Discussion

415 words - 2 pages Discuss the importance of market research. 500 words The importance of Market research: Market research: This is known as MR and is an essential activity for taking many marketing and business decisions. This is the process by which the relevant data or information is collected or gathered from several sources then the data is analysed to figure out the relevant information, insights and relationships among the various factors. The sources from

Public Relation Strategy Stage 2,3

2182 words - 9 pages , who understand doing business in Sri Lanka.According to Mogel, the press or the news release is the heart of the media relations (Mogel et al, 1993). The marketing department has developed corporate and product positioning strategies for specific media outlets including electronic, media tours and promotions. The promotions will be tied to community contribution and public services that will include building a certain number of homes for low

Consumer Behavior

853 words - 4 pages Consumer Behavior and PsychologyConsumer Behavior and PsychologyName: Jonathan LopezPSY/322Sept 17, 2012ML AmentConsumer Behavior and PsychologyConsumer psychology describes when, how, why people decide on purchasing a product. It is described as the branch of psychology concerned with market behavior and trends of consumers. The main part is being played by the marketing psychologists who examine the preferences, habits and needs of the

Current Business Research Project Paper

558 words - 3 pages method used in this research project was conducted with questionnaires, surveys and electronic purchasing patterns by a research and marketing firm. The conclusion was based on the youth culture fall study that was conducted in September 2008. The results were released from Label Networks (Research and Markets, 2008).The researchers concluded that the youth's of today have become the trendsetters of the world market. Designer jeans to energy

Strategic Planning - Amazon.com Case Study

599 words - 3 pages 1. History Background & DevelopmentJeff Bezos was researching the Internet in the early 1990s when he realized that book sales would be a perfect fit with e-commerce because book distributors already kept meticulous electronic lists. Bezos founded Amazon.com in 1994. After months of preparation, he launched a Web site in July 1995 and had sales of $20,000 a week by September. Bezos and his team kept working with the site, such as one-click

Similar Papers

Marketing Proposal About Social Media M Sc Marketing Management Proposal

3279 words - 14 pages BOURNEMOUTH UNIVERSITY MSc Marketing Management December 2018 AN INVESTIGATION INTO THE IMPACT OF ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION OF GENERATION Y TOWARDS THE FASHION APPAREL INDUSTRY IN VIETNAM A proposal submitted by HA MINH LE Under the supervision of: Dr. Kaouther Kooli Table of Contents 1. Introduction 3 2. Outline Literature Review 5 2.1. Definition of key terms 5 2.2. The elaboration likelihood model 5 2.3. Related studies 5

Marketing Myopia Mkt/421 Essay

512 words - 3 pages market. Controversially, the electronic industry is marketing shortchanged. The electronic industry has spent too much time and effort on R&D, due to the management of mostly engineers and scientists. The customer needs have been ignored in both cases, but for different reasons.Since Theodore Levitt's article got published in 1960, companies have paid more attention to identify the industry they exist within. In some extreme cases they developed

Auteur Theory And Its Argument Ashford University Eng225 Introduction To Film Assignment

428 words - 2 pages New York. How the auteur theory influences audiences and critics, using examples from film criticism, film marketing campaigns, and your own personal experience. The reputation of auteur theory in film analysis and interpretation can influence audiences and critics. According to Goodykoontz, & Jacobs, (2014), The auteur theory is still a generally accepted way of critiquing films. The way a film is generally critiqued is by its technical competence

The Power Maxx Marketing Plan Essay

7348 words - 30 pages longer lasting power source for their electronic equipment. There is already an existing market for batteries so our team needs to concentrate on the benefits of using an alternate power source that is environmentally friendly and has a longer usage time. Therefore, our marketing strategy will focus on the aspects of the new power source that potential customers would find the most beneficial.The survey results indicate that consumers are