Forging Connections Through The World Of Sport

870 words - 4 pages

ESSAY QUESTION:To what extent does your text, related text, and text of your own choice either reflect or challenge the concept of ‘Forging Connections through the world of Sport.’INTRODUCTION – ASPECT AND THESISThe aspect of public perceptions is influenced by the media’s portrayal of context and culture in regard to the positive and negative connections in sport.SET TEXT State of Origin 25 Years - DVDIn State of Origin 25 Years, there is a contrast between the way the media represents the context of rugby league and the two rival teams (NSW and QLD) as having a good relationship with each other. This contrast with the way the media portrays the culture and tradition of ...view middle of the document...

Here, Kookaburra attempts to persuade the viewer to buy Kookaburra products. It does this by describing and portraying only the positive and beneficial aspects of the products. The advertisement shows its products to be professional, ‘serious’, and ‘official’. These techniques are used to cause the audience to perceive Kookaburra products as synonymous with professionalism, and ‘serious’ hockey, which are words generally held in positive regard.By Kookaburra’s advertisement highlighting only the positive side of their product, they are presenting a positively biased perspective of the products to the audience, which the audience is likely to adopt. This makes the advertisement an effective tool to persuade the audience to buy Kookaburra products. This is therefore an effective example of the media, through advertisements, portraying the context and culture regarding only the positive connections in sport, thus affecting the public’s perception of this connection.TEXT OF CHOOSING: QUEST FOR GOLD – EMMA GEORGE AND TATIANA GRIGORIEVA by Malcolm AndrewsThis excerpt of Quest for Gold by Malcolm Andrews shows that the media, in fact any composer, is always biased; always presenting their personal views to the audience, however discreet. This is done by the composer or journalist merely being an individual, a part of the public which is influenced by the...

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