Frito Lay Essay

1967 words - 8 pages

Frito-Lay, Inc 1987-1992 Background: In December of 1986, Willard Korn, former CEO of Frito-Lay, Inc. resigns due to profit plummets. Korn had led Frito-Lay down a road to disaster. His micromarketing idea was good at theory but unable to support the needs of the ever growing company. His resignation proved to be a turning point for the company and all of its employees.A new beginning: A new beginning for the salty snack giant comes from the leadership of Michael Jordan. The CEO of Pepsi Worldwide Co. steps in to reestablish the market share of Frito-Lay Inc.Jordan as a CEO was attempting to establish a greater market share for profitability, and reorganize the company to streamline ...view middle of the document...

After the grand idea to implement these marvels of technology, Jordan and his counterparts realized that there must be some kind of information infrastructure to support these devices. So they embarked on partnership with MIS, to develop and jointly manage this information infrastructure. This partnership showed how well aligned the two departments were. There was only one minor detail to look at, the worth of this project would only be as valuable as the sales force.Jordan and the other senior management decided to overhaul the company from 91-92. These actions were designed to help introduce the micromarketing strategy. They divided the North America into segments run by ABT?s (area business teams). Each of these ABT?s was managed by an Area General Manager, which operated on the same profit objectives as the ABT?s. Each AGM, was given the authority to define how they were going to manage their own area. These major changes seemed to come at a crucial point in time for Frito-Lay. After the implementation of these groups they needed to find a way to review the progress of the teams. The concept of the Period Review Process was introduced. This gave the ABT?s a chance to manage operations and meet planning targets. The true functionality of the planning process to implement micromarketing was beginning to shine through. All these processes were working to create a more streamline company, and giving each ABT a better idea of the information and a more focused outlook on what needed to be done. This was beginning to accomplish their overall goal to be a market leader in the salty snack market.By 1991, the management began to see their dreams of a utopian company crumbling, all this information and now way to sort the relevant from the irrelevant. The only was to possibly make any sense of this massive information was to be skilled in computer languages. Restructuring was the only way to pick themselves back up from their fall. January 1991, Enrico takes over for Jordan, and hires a firm to study and make recommendations for improvements. After all this reorganization and restructuring the company must once again step back and look at the grim outcome of their attempt to streamline procedures. Job cuts and reorganization was the only way to complete the task of micromarketing. Senior management?s accomplishments from 90 ? 91, were too little to late. After all the reorganization and restructuring that went on since the early 80?s, they find themselves out of jobs due to cut backs. These cut backs are a direct effect of all the time and resources used to implement a strategy that was not fully understood. If the company had made attempt so use smaller more precise iterations, in my eyes they would have had a better chance at success.Frito-Lay strategy has made major changes over the years. Evolving from a paper driven style of management, to a high tech, hand held computer strategy. Their overall strategy is to become the market leader in the salty...

Other Essays On Frito-Lay

Business And Financial Environment Essay

5927 words - 24 pages еsult, invеstor confidеncе has incrеasеd considеrably. "Gеnеral Motors, Catеrpillar, and Frito-Lay arе dеvеloping nеw projеcts in Russia, and еntеrprisеs as divеrsе as Nikе, Dow Chеmical and Wal-Mart havе invеstigatеd thе possibility of joining thеm. Last month, BP's landmark commitm

Polymer Mechanichemistry Essay

265 words - 2 pages Summary of Polymer MechanochemistrySometimes, curiosity gets the best of you, it did with Aj Boydston, an assistant professor at the University of Washington. Mr. Boydston and his students at the university conducted experiments, used models and imagined what would happen to the behavior of polymers when polymers undergo mechanical stress. This is a field of chemistry called polymer mechanochemistry. Creating models of star polymers on a 2-D

the changing

288 words - 2 pages One hand Reaches out And pulls a lost soul from harm While a thousand more go unspoken for They say what good have you done By saving just this one It's like whispering a prayer In the fury of a storm And I hear them saying you'll never change things And no matter what you do it's still the same thing But it's not the world that I am changing I do this so this world will know That it will not change me This heart Still believes The love and mercy

The Importance Of The Act Of Reading” By Paulo Freire Essay

1423 words - 6 pages 4BredahlHarlie Cheyenne BredahlProfessor Peter EppsComposition II08 September 2014I"The Importance of the Act of Reading" by Paulo Freire, describes the importance of the act of reading beyond numerous experiences in his life as a child, a teenager, and an adult. Freire begins his article by taking readers back to where he was born, in his home city Recife, Brazil. He uses very itemized imagery to describe the trees, the house and the atmosphere

American Dream

765 words - 4 pages The American Dream is the quintessence of a comfortable victorious life, which often includes material prosperity, a house, an improved life for one's kids, and sometimes; it means achieving any goals one may have regardless of what class he or she comes from (O'Connor, Sabato and, Yanus 19). In recent years, it has become more difficult to achieve the American Dream; this is mainly due various issues involving the relationship between the

adadwq sdadasd

504 words - 3 pages Dengan Smarty Ring, Anda bisa membaca notifikasi di handphone Anda melalui jariKetika semua orang membicarakan kecanggihan Google Glass atau smartwatch, tak banyak orang yang berpikir bahwa sesuatu yang ukurannya lebih kecil dari itu juga bisa berguna. Ide itulah yang diusung Smarty Ring, yang memperlihatkan semua notifikasi handphone Anda sehingga Anda tidak harus mengangkat handphone Anda untuk mengetahui apa yang terjadi. Smarty Ring, yang

commerce

519 words - 3 pages Related text: American History X Comment by George Moulos: You can't analyze a film the same as a book.If you re doing film you have to do film techniques, not literary techniques.-Derek Vinyard after going to prison and learning that his prejudice stemmed from ignorance he teaches his brothers Danny vineyard that his fascism and racism was wrong and ignorant.Movie Summary:Derek Vineyard begins in the movie as a troubled young man who due to his

Miniscribe Corporation

1685 words - 7 pages EXECUTIVE SUMMARYTerry Johnson, a native of Longmont, Colorado established the MiniScribe Corporation, a disk drive manufacturing company that would grow to be one of the largest producers and distributors of disk drives for personal computers in America.This report focuses on relevant facts and figures in the evaluation of MiniScribe's liquidity, profitability, and overall stability aiming to determine whether or not maintaining its stocks on

dream world

384 words - 2 pages Dream worldThe warmth of the blanket upon me keeps my body safe and relaxed. My arms and legs stop trying to interact with this physical world. Peacefully, they give up and rest. My head falls further into the softness of my pillow. My eyes are closed slightly and my mind. I use my intuition to see through the world. I dream…Suddenly, the deafening noise of the alarm clock woke me up with a startling jolt. It seemed as though I had fallen

the adverb clause.ppt

754 words - 4 pages USE OF ARTICLES (a, an, the)What did these words originally mean?A/AN is an old word meaning `one'(in many European languages the ordinary word for `one' is used to translate English `a' or `an' and you can also sometimes use Cantonese `yat go' in the same way)THE is an old word meaning `this' or `that'These words no longer have their full original meaning but if you remember that meaning it can sometimes help you to decide which word you need to

Highfyr

537 words - 3 pages Breanna PonceMia Sandoval Dominick KlingbyllAugust 26, 2013Block 2The Effect of Pineapple on Jell-OBACKGROUND:Protein was a big part of this gelatin lab. Protein is a multipurpose macro molecule. Gelatin is a protein made out of Jell-O, we used Jell-O in our lab. The students had to put pineapple in the gelatin to see if it will form. The enzymes in the pineapple prevented that from happening. Enzymes are a biological catalyst. Bromelain is the

Similar Papers

Pepsi: Crunching The Competition Essay

2583 words - 11 pages When Frito Lay, the snack food subsidiary of PepsiCo, entered India in 1990 it had to face the formidable presence of Uncle Chipps from homegrown Delhi-based company Amrit Banaspati, which accounted for over half the market.There were other discouraging moments too. In 1993-94, a Pepsi spokesman admits, a local chain of sweatmeat shops, Nathu's, sold more volumes than Frito Lay sold in the whole of India.Eleven years down the line it is Frito

Analysis Of Pepsi Co

434 words - 2 pages and two out of the three divisions are the leaders in its market. The leading divisions are Frito-Lay and Tropicana. Pepsi-Cola is the second leading in its industry. By their positions in their industry I think that they have a competitive advantage. Such as their reputation for the company, division and products, brand loyalty, economies of scale and market strategies. These advantages help PepsiCo because while other competitors are trying to

Ikea Presentation For Csr Class Highline College Csr Presentation

1489 words - 6 pages to EV. With Walmart already has purchased 45 of Tesla’s electric trucks; UPS is piloting a full-EV fleet in London; and FedEx recently announced an order of 1,000 electric delivery vans. The National Renewable Energy Lab (NREL) is partnering with Frito-Lay to study its deployment of 10 medium-duty electric vehicles for deliveries in Seattle. Stakeholder impact: With the new change major stakeholders will be impacted Shareholder: Like mentioned

Le Match Coca Vs Pepsi Essay

4645 words - 19 pages commercialise plus de 160 breuvages différents. Il représente 51% du marché mondial du soft-drink, et 2% du marché planétaire des boissons non alcoolisées. Pepsi lui joue la carte de la diversité, la moitié se son chiffre d'affaires provient de son activité biscuits d'apéritifs à l'enseigne Frito-Lay. La firme est donc leader mondial dans ce secteur qui lui est très