This website uses cookies to ensure you have the best experience. Learn more

Frito Lay Essay

1967 words - 8 pages

Frito-Lay, Inc 1987-1992 Background: In December of 1986, Willard Korn, former CEO of Frito-Lay, Inc. resigns due to profit plummets. Korn had led Frito-Lay down a road to disaster. His micromarketing idea was good at theory but unable to support the needs of the ever growing company. His resignation proved to be a turning point for the company and all of its employees.A new beginning: A new beginning for the salty snack giant comes from the leadership of Michael Jordan. The CEO of Pepsi Worldwide Co. steps in to reestablish the market share of Frito-Lay Inc.Jordan as a CEO was attempting to establish a greater market share for profitability, and reorganize the company to streamline ...view middle of the document...

After the grand idea to implement these marvels of technology, Jordan and his counterparts realized that there must be some kind of information infrastructure to support these devices. So they embarked on partnership with MIS, to develop and jointly manage this information infrastructure. This partnership showed how well aligned the two departments were. There was only one minor detail to look at, the worth of this project would only be as valuable as the sales force.Jordan and the other senior management decided to overhaul the company from 91-92. These actions were designed to help introduce the micromarketing strategy. They divided the North America into segments run by ABT?s (area business teams). Each of these ABT?s was managed by an Area General Manager, which operated on the same profit objectives as the ABT?s. Each AGM, was given the authority to define how they were going to manage their own area. These major changes seemed to come at a crucial point in time for Frito-Lay. After the implementation of these groups they needed to find a way to review the progress of the teams. The concept of the Period Review Process was introduced. This gave the ABT?s a chance to manage operations and meet planning targets. The true functionality of the planning process to implement micromarketing was beginning to shine through. All these processes were working to create a more streamline company, and giving each ABT a better idea of the information and a more focused outlook on what needed to be done. This was beginning to accomplish their overall goal to be a market leader in the salty snack market.By 1991, the management began to see their dreams of a utopian company crumbling, all this information and now way to sort the relevant from the irrelevant. The only was to possibly make any sense of this massive information was to be skilled in computer languages. Restructuring was the only way to pick themselves back up from their fall. January 1991, Enrico takes over for Jordan, and hires a firm to study and make recommendations for improvements. After all this reorganization and restructuring the company must once again step back and look at the grim outcome of their attempt to streamline procedures. Job cuts and reorganization was the only way to complete the task of micromarketing. Senior management?s accomplishments from 90 ? 91, were too little to late. After all the reorganization and restructuring that went on since the early 80?s, they find themselves out of jobs due to cut backs. These cut backs are a direct effect of all the time and resources used to implement a strategy that was not fully understood. If the company had made attempt so use smaller more precise iterations, in my eyes they would have had a better chance at success.Frito-Lay strategy has made major changes over the years. Evolving from a paper driven style of management, to a high tech, hand held computer strategy. Their overall strategy is to become the market leader in the salty...

Other Essays On Frito-Lay

Character In "The Yellow Wallpaper" By Charlotte Perkins Gilman

1587 words - 7 pages The short story 'The Yellow Wall-Paper' written by Charlotte Perkins Gilman is a cry for freedom. This story is about a woman who fights for her right to express what she feels, and fights for her right to do what she wants to do. The narrator in this short story is a woman whose husband loves her very much, but oppresses her to the point where she cannot take it anymore. This story revolves around the main character, her oppressed life, and her

Edgar Allen Poe's View Of Death In "The Fall Of The House Of Usher"

1836 words - 8 pages Edgar Allen Poe's Symbolism of Death in 'The Fall of the House of Usher'Death is defined as, 'The termination or extinction of something' (American Heritage Dictionary). Edgar Allen Poe uses this description in 'The Fall of the House of Usher' in different ways. Poe's intention when writing 'The Fall of the House of Usher' was not to present a moral, lesson, or truth to the reader; he was simply trying to bring forth a sense of terror to the

"Slaughterhouse Five" By Vonnegut

2264 words - 10 pages When one begins to analyze a military novel it is important to first look at the historical context in which the book was written. On the nights of February 13-14 in 1944 the city of Dresden, Germany was subjected to one of the worst air attacks in the history of man. By the end of the bombing 135,000 to 250,000 people had been killed by the combined forces of the United States and the United Kingdom. Dresden was different then Berlin or many of

Psychoanalysis And Freud

2420 words - 10 pages Psychoanalysis is a system of psychology originated by the Viennese physician Sigmund FREUD in the 1890's and then further developed by himself, his students, and other followers. It consists of three kinds of related activities: (1) a method for research into the human mind, especially inner experiences such as thoughts, feelings, emotions, fantasies, and dreams; (2) a systematic accumulation of a body of knowledge about the mind; and (3) a

Comparative Essay. "Heart Of Darkness" By Joseph Conrad And William Golding's "Lord Of The Flies"

2729 words - 11 pages as saying 'Evil happens when good men do but nothing' (Encarta {Quotations}). The actions which one commits, or fails to commit, can act as a channel in which evil or darkness will begin show. The dark forces which lay in Jack and his group were confirmed by their final direct actions. The action which reiterated the darkness in Jack was the murder of Piggy. The murder was very brutal, and unnecessary: 'The rock that had killed Piggy had bounded

This Is An Essay On The Woman In The Odyssey And Their Influences On His Travels

993 words - 4 pages The Odyssey is an epic about a Greek warrior in the Trojan War whose wanderings around his known world and his perilous encounters are the basis of the story. Odysseus' absence from his home is prolonged by the influences of the women whom he encounters.In this epic, several female characters had a profound effect on the plot. They wielded their influence through typically feminine skills and attributes: seduction, supernatural powers

Title:Aggressive and Passive. Compare characters in the Handmaid's Tail between Hamlet. Offred is aggressive while Ophelia is passive

537 words - 3 pages Aggressive and PassiveAggressive and Passive are two inverse attitudes to things, events or life. They cause different results. Offred and Ophelia are two women who have contrary destinies because of their different attitudes.Offred is a powerless woman in "the Handmaid's Tale". She's a handmaid of a commander in Gilead. She has no freedom. She belongs to him as a property. Her only duty is to have sex with the commander and give birth to a baby

Black Boy vs Grapes of Wrath

444 words - 2 pages Even though the books of Black Boy and Grapes of Wrath gave a vivid picture of the past American life to the readers regarding the socio-economic bigotry. Both books are similar in focusing the social and economic discrimination in the family setting. On Grapes of Wrath the California prejudice against the immigrants. Prejudice was a strong word, which leaves a bitter taste in the mouth. It is the prejudice against the migrant workers by the

Leprosy ; includes what bacteria it is caused by, the orgin of the disease, how many people are affected by it in the united states and in alaska during 1999 and 2000, and more. 3 pages long

524 words - 3 pages Leprosy is very dangerous for your personal health. It can make you skin fall off. Leprosy slowly eats away at you body. It is deadly to all genders, all ages, all sizes and all races.Another name for leprosy is Hansen's Disease. Leprosy is caused by the organism mycobacterium leprae. The pathogen that carries it is bacteria. Throughout the years people have suspected that inhaling and touching the bacteria could spread leprosy.Symptoms of

Reality Vs. Appearance - Hamlet

978 words - 4 pages In the play "Hamlet," Shakespeare's characters are confronted with the timeless question: How can one determine what is actually true from what only seems to be true? Throughout the play, the theme of appearance versus reality is constant. This theme is played out from the beginning, with Claudius' attempt to conceal his secret intentions; Gertrude and Ophelia masking their own truths, and finally Hamlet, who assumes the role of a madman in order

My favorite place

320 words - 2 pages Among the places where I have traveled, I especially like Fort Lauderdale very much. It fills me with beautiful memories. It reminds me of the days when I lived in Vietnam where I was born, especially the coconut trees, the hot and humid weather are like Vietnam. Fort Lauderdale has almost all the tropical fruits like jack fruit, durian, and longan. All these fruits are not grown in California.I usually come to Fort Lauderdale for a vacation. I

Similar Papers

Pepsi: Crunching The Competition Essay

2583 words - 11 pages When Frito Lay, the snack food subsidiary of PepsiCo, entered India in 1990 it had to face the formidable presence of Uncle Chipps from homegrown Delhi-based company Amrit Banaspati, which accounted for over half the market.There were other discouraging moments too. In 1993-94, a Pepsi spokesman admits, a local chain of sweatmeat shops, Nathu's, sold more volumes than Frito Lay sold in the whole of India.Eleven years down the line it is Frito

Analysis Of Pepsi Co

434 words - 2 pages and two out of the three divisions are the leaders in its market. The leading divisions are Frito-Lay and Tropicana. Pepsi-Cola is the second leading in its industry. By their positions in their industry I think that they have a competitive advantage. Such as their reputation for the company, division and products, brand loyalty, economies of scale and market strategies. These advantages help PepsiCo because while other competitors are trying to

Le Match Coca Vs Pepsi Essay

4645 words - 19 pages commercialise plus de 160 breuvages différents. Il représente 51% du marché mondial du soft-drink, et 2% du marché planétaire des boissons non alcoolisées. Pepsi lui joue la carte de la diversité, la moitié se son chiffre d'affaires provient de son activité biscuits d'apéritifs à l'enseigne Frito-Lay. La firme est donc leader mondial dans ce secteur qui lui est très

Business And Financial Environment Essay

5927 words - 24 pages еsult, invеstor confidеncе has incrеasеd considеrably. "Gеnеral Motors, Catеrpillar, and Frito-Lay arе dеvеloping nеw projеcts in Russia, and еntеrprisеs as divеrsе as Nikе, Dow Chеmical and Wal-Mart havе invеstigatеd thе possibility of joining thеm. Last month, BP's landmark commitm