Gianni Versace Essay

504 words - 3 pages

Gianni Versace: Fashions Last Emperor: Gianni Versace was born in Reggio Calabria, Italy in 1946. Versace formulated his fashion ideas at a very young age. His mother was a dressmaker and ran a clothing store to help support the family. Gianni worked with his mother until the age of 18. Working alongside his mother helped to bring his interest into the fashion industry. At the age of 25 he began freelance fashion designing. In 1978 Versace formed his own company. During the following year he released his premiere men swear collection. Versace's clothes were very successful, and his reputation grew, launching him an exciting career in the ever-developing fashion industry. ...view middle of the document...

"He loved celebrities and knew that they not only attracted the attention of the press, but they also helped to set trends" said Vogue magazine. Indeed this is correct, with actors and actresses such as Brad Pitt, Brittany Spears, Elizabeth Hurley, Tom Cruse and as well as almost every supermodel adorned in Versace's latest creations, there is a strong demand for the decadent art of this world leading fashion "emperor." During Versace's lifetime he won a number of awards for his work and achievements. These awards include the Occhion d'or Award for the best designer of fall/winter women's clothing, presented to him in Milan for the years 1982, 1984,1990 and 1991. The Cutty Sark awarded to him in 1983 and 1988. He was awarded the Council of fashion designers of America International award in 1993.Gianni Versace also released two books entitled "Men without ties" and "Do not disturb." His other achievements included him being inaugurated into the "Rock'N Rule", the profits in which are given to the Amfar anti-Aids Association. As another part of his support for the aids foundations, he attended parties with celebrity's supporters such as Elton John and Naomi Campbell that benefited the cure research. Gianni Versace's tragic death in 1997 caught the world by surprise. In July of that year, Gianni Versace was sadly gunned down in his South Beach home in Miami. The Prime suspect was later found dead in a Miami Beach bathhouse on July 23, 1997. The whole world mourned the death of this great talent; this Last Emperor Of Fashion will not be forgotten.

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