The 1940's:In the mid '40s, when the Second World War ended, denim blue jeans, worn almost only as work clothes, started being worn more in the U.S. and Europe. They were strong and felt good on, they were said to be a "stand for freedom". Both men and women, wore them, from returning GI's and teenagers. In Europe, American army forces leave behind leftovers of Levi's, and a small amount are available. It's the there first time seeing the denims. Other clothing manufacturers try to copy the U.S. originals, but people can tell the difference and want the real ones. Fewer jeans were made during the time of World War 2. American soldiers, who sometimes wore them they were not worki ...view middle of the document...
Teenagers called the waist overalls 'jean pants' - and the name stayed. Europe was soon shown a daring new style in music and movies and jeans and to brought out a feeling of rebellion. Jeans became the symbol of change with the normal and stuffy style and life styles. When Elvis Presley sings in "Jailhouse Rock," his denim prison uniform made people thinks of rebellion. Girls liked them and guys wanted to be like Elvis. In movies like "The Wild One" and "Rebel Without a Cause," figures like Marlon Brandon and James Dean seemed like tough guys in jeans and T-shirt. Even parents and other adults started to wear them, teenagers, even those who only want to look like rebels, accepted it.The 1960's:In the 1960's many, many university and college students wore jeans. Different styles of jeans were made, to match the 60's fashions: embroidered jeans, or painted jeans.In many other countries, jeans became a signs of 'Western decadence' and were very hard to get. US companies said that they often got letters from people all around the world asking them to send the writer a pair of jeans. By the beginning of the '60s, slim jeans are a staple, as teens begin to have real fun, forgetting the sad energy of the previous decade. But then things changed and by the mid '60s jeans have got another sign and became the sign of fun and being hot. Jeans are the perfect all-purpose clothes for the hippy generation. In the fight for civil rights, at anti-war rally's and, at sit-ins and love-ins everywhere, jeans were worn by many of the peopleResources:http://www.alrashidmall.com/jeans.htm#1940http://www2.gol.com/users/bobkeim/Garment/jhistory.html
