Honda Strategic Management Essay

5880 words - 24 pages

Honda Strategic Management EssayStrategic management is the highest level of managerial activity, in general performed by the chief executive officer (CEO) and executive team of a company, used to specify objectives of the organization by developing policies and plans to achieve these objectives and reach the company's goals. Also it's a process of distributing resources of the company so as to pursue the plans.Strategic management supply overall direction to the entire enterprise. An organization's strategy should be suitable for its resources, situations, and objectives. The process takes in consideration to join the companies' strategic advantages to the business environment the ...view middle of the document...

It also involves managing the process. This includes observation results, comparing to benchmarks and best practices, evaluating the efficacy and efficiency of the process, inspection for variances, and changing to another process if necessary. When execution specific programs, this involves having appropriate resources, developing the process, training, testing the process, documentation, and integration with (and/or conversion from) legacy processes.(wordiq.com, 2010)II. Company's Background:Honda Motors Company, Ltd.(world Honda.com,2010) Is public company founded by Soichiro Honda Takio Fujisawa on 24 September 1948, the company employ 181,876 person in the world and the headquarters is in Tokyo-Japan, Acura and Honda Aircraft Company are subsidiaries of Honda motor .in 2009 the revenue of the company reached 120.27 billion dollars US.Honda Company is a producer of automobiles (such as CIVIC), trucks (Ridgeline), motorcycles (CBR), ATVs (All Terrain Vehicle) and scooters (SW- T600) also private jet (FAA). It is also a producer of electrical generators too, marine engines and kits for gardener and DIY (do it yourself). In 2008, Honda has sold more than seventeen million four-stroke engines, which made it the largest producer in the world.LeadershipSince the creation of Honda Company on 1948 seven leaders had take control of the organization:Soichiro Honda (1948-1973)Kiyoshi Kawashima (1973-1983)Tadashi Kume (1983-1990)Nobuhiko Kawamoto (1990-1998)Hiroyuki Yoshino (1998-2004)Takeo Fukui (2004-2009)Takanobu Ito (Since 2009)(World Honda, 2010)III. Question1a)As defined on (quickmba.com,2010) any industry is influenced by five forces, the five forces model of Michael porter is an outside-in business unit strategy implement called also as competitive forces analysis and this analysis is based on 5 major competitive forces: RIVALERY, SUPPLIER POWER, BUYER POWER, BARRIERS TO ENTRY/THREAT OF ENTRY, THREAT OF SUBSTITUTES.Michael porter defines according to quickmba.com the whole of interrelated generic activities as the Primary Value Chain Activities which is represented as below:InboundLogistics>Operations>OutboundLogistics>Marketing&Sales>ServiceThe objective of these activities is generating a profit margin by creating value more important than cost for the product or the service,These primary activities may be essential for developing competitive advantagesPorter distinguishes four other types of support activities which will facilitate the primary value chain activity: Procurement, Technology Development, Human Resource Management, And Firm Infrastructure. (quickmba.com, 2010)Honda managers knew how to control the forces that influence the company by reconciling dichotomies ,for the rivalry in the world car market Honda used principle right-first-time or build in quality strategy to have better production with good quality ,cost less and less time for delivery. Also Honda based her car on newest technology developing process on...

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