How Can A Business Use The Boston Matrix To Manage Their Product Portfolio? - Business Studies - Assignment

424 words - 2 pages

Assessed Homework

Discuss how can a business use the Boston Matrix to manage their product portfolio? (10)

The Boston Matrix is a technique used to analyse a business product portfolio. It considers each product within the portfolio in relation to its market share and rate of market growth.

A business can use the Boston Matrix to manage its product portfolio as the Boston Matrix helps analyse the market growth and market share of a product. This affects the business as they can see how well their products are doing in the market and may lead them to innovate their products if they are not doing so well as innovation will attempt to make the product better. This can also increase revenue as customers will pay more for a better product. An example of a business using a Boston Matrix is the technology company Apple. They saw that their earphones had a high market share yet low market growth so they innovated the product and created the Airpods. The AirPods are now their rising star. Because the target market ranges from teens to adults they will be forced to fasten market research this leads to them being able to have more products with the most market share and growth like their range of I phones. Theref...

More like How Can A Business Use The Boston Matrix To Manage Their Product Portfolio? - Business Studies - Assignment

Watched Shows About A Show Called Shark Tank And Gave It Our Opinion On The Product - Intro To Business - Assigment

663 words - 3 pages ... was Drop Stop by Marc Newburger and Jeffrey Simon. This is a safety device use to block the “dangerous gap” between the car seat and center console. Some questions asked were “what is your mode of selling?” and “where are you selling this?”. These were important to ask because they may have wanted to know if they had plans on their business and were prepared. Truly I think this product is alright, it's an original idea but I personally wouldn't ...

Business Proposal - Create Your Own Business - Business Studies - Assignment

1508 words - 7 pages ... twist to swimwear to ensure the product fits the individual needs and wants of customers. Each swim item can be chosen in a range of colours, sizes, fabrics, prints and designs. The customization of each product means you can choose whatever design of swimwear, any size (so this can be different for tops and bottoms), any print or colour and any fabric from the options available. The biggest goal of the business is to be able to supply for what ...

An Analysis On How Effective Communication Techniques Can Contribute To A Success Business - Ashford BUS 600 - Research Paper

2541 words - 11 pages ... Running head: The Relationship Between a Successful Business and Effective Communication 1 The Relationship Between a Successful Business and Effective Communication 5 Sustaining a Successful Business: An Analysis on How Effective Communication Techniques Can Contribute to a Success Business Stephenie Moss BUS 600: Management Communications with Technology Tools Professor Kurt Diesch January 20, 2018 It is important to recognize the value of ...

Business Report - Y11 Business Studies - Trinity Grammar School - Assignment

1555 words - 7 pages ... , and require motivation in creating the best quality food. Owners are tempted by motivation to recreate renditions of authentic yum cha, seasonal hotpots, and traditional Chinese banquets. In regards to establishment, the purchase of an existing business would benefit the business’s operations and marketing. One, the seller may offer invaluable advice on how the operations of a kitchen is run and how to market the business, due to their familiarity ...

Business Ethics And How It Relates To The Work Place

290 words - 2 pages ... , professional and business ethics has been increased. Finally, mass media made possible for society reveal secrets that were kept from public before. The importance of business ethics is like the foundation to your company is you do not have good ethic practicing in the workplace, your production will not me at it maximum and if that's not at its maximum profits wont be neither, same as if you do not have a good foundation to the company may lead to undesirable results. In conclusion ethics of Business is a very necessary thing to establish the way things are done or prepared in a company, how company policies are followed and so forth. ...

Catch Me If You Can Assignment Answering Questions - Business - Assignment

788 words - 4 pages ... lawsuit against the hospital. Another unethical action related to business that was committed by Frank was cheque fraud. Using cheques that are not given to you to use can result in a lot of money loss for a company because they are not aware of these cheques because they did not authorize them to be used. This is like when frank was using the cheques from Pan Am when pretending to be a pilot. 10. I do not think Frank would have gotten away with his ...

Business To Business Exchange

441 words - 2 pages ... Business to Business (b2b) Exchanges1. The reason that a company would want to participate in a b2b exchange is that the b2b exchange is an online marketplace that quickly connects buyers and sellers. On a b2b exchange supply chain, transactions for entire industries can take place under one virtual roof. Business also takes place faster and more efficiently via the common platform of the internet.2. The have been several reasons that Business ...

Business Studies Marketing Strategy

572 words - 3 pages ... the business covers its costs and makes an acceptable profit. The total costs of producing one unit of the product are calculated to which is added the required profit margin. This gives the selling price.COMPETITIVE PRICINGWhere the amount of competition in the market is strong so customers have a wide choice of suppliers to buy from businesses must set their prices close to the prices of competitors, having regard to the quality of the product ...

This A The Portfolio Project For This Assignment - CSU Global ENG102 - Portfolio Project

1853 words - 8 pages Free ... cars and use the Massachusetts Bay Transportation Authority’s (MBTA) services. History According to Boston Urban Planning (2013), Boston followed other cities such as New York in opening an urban highway system during the 50’s that would bring automobiles in and out of the city easily and conveniently. The Central Artery was an elevated six lane highway that ran right through the heart of the city. It carried about 75,000 vehicles a day but by ...

Business Report - Created Using Given Stimulus - Business Studies Year 12 - KCAHS - Assignment

1112 words - 5 pages ... Business Report - Kmart 31280680 Executive Summary This business report has been created for Kmart Australia in regards to their marketing strategy. Since opening its first Australian store in 1969, Kmart has experienced a near fatal bankruptcy issues and little break through in the market. However, the business is now nationally for everyday products at the lowest prices and is one of the most profitable discount stores due to its ...

Where Did Chinese Business First Learn How To Successfully Operate Businesses? - Modern East Asia - Weekly Assignment

546 words - 3 pages ... companies should be able to operate in China while keeping China in total darkness about what they’re doing and how their doing it, in order to make a large profit while keeping China far underdeveloped at the same time. From a Chinese point of view, they are not wrong for wanting to gain benefit from a successful foreign company, which I can agree with. For example, there are several companies such as Microsoft that have their bases in China ...

Business Topic 1- What Is Business? - Business Studies - Revision ‘revisogram’

1297 words - 6 pages ... GDP – Measures the value of output in the economy and assesses the change in economic growth. Demand – How much of a good/service a consumer wants/ is capable to buy. This turns into revenues. Sole Trader – Owned, financed and controlled by one individual. They can employ other staff. They make a profit to provide a ‘comfortable’ lifestyle. They are responsible for all debts of the business (unlimited liability). Normally a Small businesses ...

Business Studies Marketing Plan - Business Studies - Marketing Plan

4075 words - 17 pages ... can be applied to Fitness R Us to succeed a competitive advantage over the rising prevalence of fitness industries. A substantial increase in the overall spending towards fitness - including gym clothing, equipment and health products establishes a advantageous opportunity for Fitness R Us to direct their marketing objectives towards, as their current business only offers a service. Customers are drawn to a total product concept which holds a ...

Business Management - Recruitment Process - N/A - Assignment

734 words - 3 pages ... Q14) An assessment centre is basically a process where a group of candidates are assessed to determine their suitability for specific types of jobs with various exercises. Assessment centres can be a useful and effective way of deciding a candidate’s suitability for a job as it will lower the risk of making poor recruitment choices in an organisation that could cost more in the future (SOURCE,N.D). From this, it is more likely that candidates ...

The Major Differences Along The Supply Chain Between The Business To Business And The Business To Consumer Marketing

3523 words - 15 pages ... turnover rates.B2B marketing is according to Wright (2004) 'where one business markets products or services to another business for use in that business or to sell on to other businesses for their own use.' B2C marketing is 'where one business markets products and services either to another business, i.e. a wholesaler or a retailer to sell on to the end consumer, or to the end consumer direct.' (Wright 2004)This report focuses on the FMCG market and ...