1 December 2017
“Going for the Look, but Risking Discrimination”
Looks can be quite deceiving, but what is behind the face shows true meaning and expression. This article, Going for the Look, but Risking Discrimination by Steven Greenhouse is simply about lookism. Lookism is basically choosing looks over knowledge. In this essay, I will explain the way lookism works, and how it shifts around just about anywhere you can think of.
It is certainly a good idea to hire good-looking and smart people as brand representative because no one would want to shop at a place full of elderly. They would want to shop at a place full of college like younger students. Especially if it is a clothing & accessory store like Abercrombie & Fitch. For example, “Retailers defend that approach to hiring is smart and necessary, and industry experts see their point” (Greenhouse,16). This swiftly breezes by another good point in lookism which is the fact that when hiring, they at least try to find a good balance between looks and experience. But of course, they focus looks over experience.
As many may not know a line in (Greenhouse,20) stated, “Last month the commission reached a $5,000 settlement with 36th Street Food and Drink, a restaurant in St. Joseph, Mo., after accusing it of age...