Given that LEGO toys we're used by children, the company followed strict safety standards. As with its quality practices, LEGO not only adhered to the safety regulations specific to each of the markets it operated in but ensured that all safety regulations were followed in all markets, regardless of where the toy had been manufactured.
SAME QUALITY OF PRODUCT
Transferring knowledge around the globe
Hansen: First and foremost, we have the same quality standards all over the globe. So it doesn't matter if a brick is molded in Denmark or Hungary or in Mexico. It has to fulfill the same quality standards, so we ensure that the kids are getting the best possible physical experience with the bricks. And because we have the same standards around the globe, we can then train our quality people in different parts. Some are getting trained in the [Kladno], Czech Republic , in Nyregyhza, [Hungary], others in Monterrey, [Mexico] and some are going to [Billund], Denmark. Normally what we do is, we have a lot of knowledge transfer going around the globe, so we share with each other the best practice to ensure that we are delivering the right quality. And also, our equipment is very standardized, so that also gives a lot of opportunities to do knowledge sharing around the globe for our quality people.
Quality control in the manufacturing process ( each step has its own standard)
Final bricks have to pass through all the steps in the manufacturing process.
This toy company's quality control is so tight that only 18 out of a million pieces on the manufacturing line are discarded. The molds are very accurate, with a precision tolerance of as little as 0.002 millimeters. That means that every single Lego brick ever made renders the Lego snap when it joins seamlessly with another Lego brick. A flawless track record of quality production. Perhaps we should refashion our political system on Lego's model of lean manufacturing, efficiency, and quality control. Because for this Danish company with irresistible toys, only the best will do. As they say in Billund, "det bedste er ikke for godt."
Bricks throw together, right ones end up in the right bad by the machine. In this step, if have any wrong shapes / wrong sizes of bricks, immediately this stuff will be rejected.
Boxes put together with absolute precision any scuffs and snapped up by super smart cameras and sensors
Safety of Product
Fulfill the new EU Toy Safety Directive's standard.
Hansen:First of all, Lego has alway been very careful of the product safety of toys. We take it very seriously, and we have done so for many years. It also means that we have internal standards that are lower than the negative limits so we always ensure that we can fulfill external directives. So, it seems that the new toy safety standards that will come around in July 2013 is a very touch but also fair directive we are met with.
So we have been doing a lot...