Integrated Marketing Communications Ireland

1249 words - 5 pages

IntroductionXYZ has completed their initial thrust gathering primary and secondary data in Ireland and determined their product should be a success. The necessary export licenses to sell XYZ product in Ireland have been submitted to the State Department and once the State Department has approved the export releases, focusing on an outline for a successful marketing communications program will begin.Joining the Ireland Chamber of Commerce in the United States, Inc. (ICCUSA) was a wise decision and many promising network leads were made. Having access and belonging to an organization that can provide assistance and firsthand knowledge is invaluable in determining which marketing campaign ...view middle of the document...

Tactics emerge from the strategy and are therefore specific to each plan. When planning tactics, consistency is needed to ensure a concise uniform message for all.Evaluation refers to how a message was received. This is the final step of the IMC plan. Evaluations should be on-going and the results shared with management so appropriate action can be taken to correct any issues that arise.The first phase of XYZ's communications program will be devoted to determining who the target audience is. This will be achieved using the primary data gathered based on age groups, household incomes and household sizes. Ireland's population is estimated at over 4 million. "Of those, over 1.2 million live in the Greater Dublin area. Ireland has a young population, with 44% of the population under 25" (Ireland Insight). XYZ intends to target the greater Dublin area and the younger population. XYZ will market their product with a sports theme. Based on research, XYZ has determined that Ireland is passionate about sports. Golf, soccer, rugby, Gaelic football and Hurling are popular. All but golf and soccer are unfamiliar to most in the U.S. and therefore if XYZ wants to target any of these sports fans, they need to become familiar with the sport or aim their products toward the ones they are familiar with, or use a local representative to help promote in unfamiliar territory.In phase two, the focus will be on the positioning statement. Just because XYZ has successfully identified their target audience they now need to determine how to get them to purchase their products. Many components such as political, social influences and political will need to be addressed before proper positioning can be made. For instance, if XYZ does target sports enthusiasts, and takes into account the very popular Irish past-time of drinking, they may want to partner with the local Guinness brewery or Jameson's Whiskey distillery located in Dublin to endorse their product. Ensuring the target audience is comfortable with the product, feels it is affordable, and they can identify with the product suggests XYZ is on are on the right track for proper positioning.Phase three focuses on allocating the budget using various media tools. Within Ireland, newspapers have been published for over 300 years. Today, there are six morning daily papers and three evening published newspapers.* The Irish Independent* The Irish Times* The Irish Examiner* The Star* The Belfast Telegraph* The Irish News* The Evening Herald* The Evening Echo* The Belfast NewsletterIn addition to the plethora of news media, radio and television are popular. There are three public broadcasting stations and many British radio and television stations available in Ireland. Advertising in newspaper, television and radio will...


Marketing Advertising Essay

2123 words - 9 pages marketing or advertising focus SCPS Art History Digital Communications and Media Creative Writing Media Studies Publishing: Digital and Print Public Relations and Corporate Communication Integrated Marketing Graphic Communications RESUME Stewart Dent 133 E 13th Street, New York, NY 10003●XXX-XXX-XXXX● Education New York University, College of Arts & Science, New York, NY Bachelor of Arts, English, May 2016 &bull

Marketing Metrics and Pricing Decision - S.P.Jain School of Global Management - Assignment Part 1

1769 words - 8 pages SEO and social media strategy. Host industry events and invite influencers, generate on the spot leads or calls to discuss the product. Outbound campaigns to promote product. Use social media platforms like LinkedIn to target the influencer. Develop integrated marketing communications plan for promoting the product. Align sales and marketing with integrated CRM automated process. Question 4: On page 1 of the case, CMI vice president Joseph

Integrated Communication Marketing Final notes - Western Sydney - Notes

1091 words - 5 pages Marketing*Communication*Final*Exam*Notes!!!!* Chapter*1** Integrated*marketing*communications*and*brand*equity*enhancement* The*nature*of*marketing*communications* •! Marketing*–*consist*of*the*marketing*mix*strategies*that*organisations*develop*to*transfer* value,*through*exchange,*to*their*customers.* •! Communication;*is*a*process*that*conveys*shared*meaning*between*individuals,*or*between* organisations*and*individuals.* •! Marketing

Cabbalas write upon short answer questions from BUS 424 - BUS-424 - research paper

973 words - 4 pages addresses in the "bad" email address population. They began testing the email addresses that were found through marketing communications. Within two weeks they had their results. Wynkoop stated "We reached ROI on the project in far less than two weeks. The data test had given us an estimate of what to expect from the cleansing – but the results far exceeded my expectations. This was 100% worth our time and money.” (Experian. 2015, March 04). Now

fraud assignment talking about all different types of fraud - personal finance - essay

872 words - 4 pages Accounting Principles II 3 _____ ECO 201* Principles of Economics 3 _____ ECO 202 Microeconomics 3 _____ BAD 275 Business Law I 3 _____ BAD 101 Intro to Business 3 _____ BED 208 Integrated Computer 3 _____ BED 310 Principles of Management 3 _____ BED 312 Business Communications 3 _____ BED 420 Implementing Business Ed Programs 3 _____ BED 495 Coordination of Cooperative Ed 3 _____ MKT 321

Strategic Evaluation and Recommendations - University of Phoenix/STR581 - Assignment

1902 words - 8 pages strategy. There are various types of business level strategies. Therefore, it is extremely important to have a comprehensive knowledge of these business level strategies. While there are several levels, Big Lots has integrated both the cost leadership and differentiation strategy. When an organization implement the cost leadership strategy, it is pursuing an avenue to surpass their competitors as with a differential. Business Level Strategies of Big

Value Co-creation and its marketing application - University level - Two part essay

3794 words - 16 pages ) Schau, H.J., Muñiz, A.M. & Arnould, E.J. 2009, ‘How Brand Community Practices Create Value’, Journal of Marketing, vol. 73, no. 5, pp. 30-51. (10) Vargo, S.L. & Lusch, R.F. 2004, ‘Evolving to a New Dominant Logic for Marketing’, Journal of Marketing, vol. 68, no. 1, pp. 1-17. (11) Zwass, V 2010, ‘Co-creation: Towards a taxonomy and an integrated research perspective’, International Journal of Electronic Commerce, vol. 15, no. 1, pp. 11–48.  (12

Telecom Sector Analysis India-Company Analysis Bharti Analysis

2019 words - 9 pages integrated solutions of voice and data communications to corporate small and medium scale enterprise offering mobile services, Telemedia services, national and international long distance and data connectivity. It earned gross revenue of 13,885 million rupees with EBIT of 5,245 million rupees.SWOT analysisStrengthTrend towards adoption of next generation networks and Bharti is in advanced steps of adapting it.Strong strategic partnership as with

Explain The Distinction Between Transaction Costs And Other Costs That Occur In Economic Systems

2839 words - 12 pages information, negotiation, and enforcement.Furubon, Eirik G and Rudolf Richer,1997Distinction compared by production cost is transaction costs is associated with making exchange or "indirect" production expenses, e.g. cost of management monitoring and administration, cost of research, marketing, accounting, maintenance and service of customers.2.2 Distinction in ideaThe distinction between transaction costs and production costs is crucial. It is

Evaluation Of Stratigic Management

4178 words - 17 pages tourism industry, and must be valued developed and integrated accordingly. Our industry is likely to need another 6,000 workers per annum to 2010 and a significant number of these will come from overseas", said Failte Ireland Chief Executive Shaun Quinn. There are currently around 25,000 non-national workers out of 145,000 working in the Irish tourism industry.( strategies - this strategy involves maintaining the

Ikea.Com (Overview On The Company)

7745 words - 31 pages management and some other things. The final supporting function is IKEA Communications, which produces printed and electronic marketing materials for the firm.Human resource managementToday Ikea consists of 84,000 co-workers, in 44 countries around the globe. Depending on the employee or the future employee's skills and desires he or she can be located at any of Ikea's subgroups or departments around the world. The company's Human resource idea is to

Ladder Of Inference Application

3648 words - 15 pages aware of the four factors that affect how we think: social identity, emotions, unconscious and certainty.How my social identity has biased my decisionsIn 2009, I was hired by Cardenas Lawyers (CL) as a Marketing and Communications Manager. The Firm created this position based on the recommendation of an external advisor. The consultants recommended that the firm hire a person whose responsibilities would include ensuring that all customer

Consider The View That The Development And Management Of Tourism At Destination Can Not Be Left Entirely In The Hands Of The Private Sector

1563 words - 7 pages businesses. It was a very successful promotion to clear the nation image of Thailand from 1997 economic crisis (TAT, 1999).It has been proved that tourism is highly sensitive to worldwide crisis, such as the Iraq War, the SARS disease and terrorism attacks. International communications, cooperation and a global precaution system are in great need to offer tourism industry a security environment.Tourism has become embedded in treaties and agreements

Organizational Technology Plan

2166 words - 9 pages from the area where the company was present (, 2009).The world's greatest phone service was provided by the bell system. The system had broken up into eight different companies with the agreement of the United States Justice Department and AT&T in the year 1984 (AT&T, 2009). "From 1984 until 1996 AT&T was an integrated telecommunications services and equipment company, succeeding in a newly competitive environment" (AT&T

One of them is good,you can get it well。 - master - two

3554 words - 15 pages , Vodafone integrated TelstraClear’s business, which enabled them to add Internet services, IT services, security services, WAN services, network services and cable TV service on Vodafone’s original mobile business. Vodafone integrates TelstraClear's resources and combines its own mobile business to launch a total communication solution for business and government communications users. Vodafone has many similarities with our services in terms of