International Marketing Plan And Objectives

996 words - 4 pages

Pure-n-Clean Water Filtration: International Marketing Plan and ObjectivesPure-n-Clean is a company that specializes in the manufacturing of water filters for under-developed and third-world countries. The company is currently seeking to expand business to Mexico based on the growing tourist areas throughout the country. The filters will allow local water sources to be used for drinking water for locals and tourists. The first step in any international venture is gathering information on the intended country. The marketing team at Pure-n-Clean has gathered necessary information and developed a mission statement for the venture. The team has also developed objectives for the internatio ...view middle of the document...

Quarterly reviews will determine if Pure-n-Clean's market development plan is successful. These reviews will include random telephone surveys to tourist resorts, local contests, and surveys mailed to specifically targeted areas. Pure-n-Clean will adjust the market development strategy as needed in order to maximize advertising dollars. In five years, Pure-n-Clean will become a household and resort brand; the number one source for safe water consumption in Mexico.Pricing Strategy. As previously mentioned, the position is to target 1% of the market share, creating a return of 1.1 million items sold. Pure-n-Clean plans to offer a variety of low end filtration products, which cost less than newer products in the U.S. The initial angle is to establish if a demand exists within the targeted audience. The asking price for the Pure-n-Clean classic filtration products ranges from $20-$30 in the U.S. Calculating the fixed and variable costs, $25-$35 per system will maximize the profit margin if unexpected foreign taxes are not encountered. Pure-n-Clean will conduct continuous research during the first quarter to evaluate the success of the product. If the rate of return shows a substantial gain in profit, the company will target 2% of the targeted audience during the second quarter.Market Share. A common objective for companies engaged in international trade is to expand global market share. This goal is accomplished by earning market position within individual nations using various strategies. Pure-n-Clean will conduct marketing research to determine demand levels for water filtration products within the country of Mexico, targeting a 1% gain of the available market for water filtration products. The marketing team will use a combination of methods for conducting the market size assessment, including analogy, trade audit, and chain ratio methods (Kotabe & Helsen, 2008).The necessity to conduct in-depth research using the most reliable primary and secondary data should not...


Detailed International Marketing Plan Outline: Part II

1803 words - 8 pages detail. The international marketing strategy is outlined with respect to the product, promotional strategy, pricing strategy, and distribution. A marketing budget is designed to incorporate promotions for the air conditioners and deals with all the support needed to implement air conditioners in the market. Implementation and control of the marketing plan is looked at with focus on the timeline and milestones, the monitoring process, and the

Integrated Marketing Communications - Ireland

1249 words - 5 pages wants to accomplish using their communications. Objectives should be specific, measurable, achievable and challenging.A Marketing budget is prepared-based on marketing objectives. Spending is determined and varied-based on the focus the marketing plan and strategic plan dictates.Marketing strategies "are ideas about how to accomplish objectives" (Duncan, 2004). The marketing strategy is made up of the marketing mix, positioning and branding and is

Paper On Marketing Plan For Swatch Watch

1174 words - 5 pages INTRODUCTION:This marketing plan is prepared to explain the goals and objectives of a dedicated marketing function within The Swatch Group (Swiss) when The Swatch Group (Swiss) exports Natural Sign Swatch Watch to Malaysia. This plan draws on the experience of marketing professionals in this industry as well as professionals in the advertising, marketing and community relations' disciplines of the private sector. The target market is for

Communication Plan, Monitors And Controls

1860 words - 8 pages communication plan. Anytime managers put into practice strategic objectives, measures, and targets including marketing and information technology a communication plan are important to set and alert the businesses target audience. Little Fun Size Candy Shop (LFSCS) has developed a communication plan, ways to monitor and control strategies and tactics to help Little Fun Size Candy Shop (LFSCS) separate from any competitors when compared to local candy stores

Marketing And The Marketing Mix Essay

912 words - 4 pages Free support the positioning strategy.A marketing strategy is a plan identifying what marketing Goals and Objectives will be pursued, and how they be achieved within the time available. Marketing strategies identify and specify target market and generate a practical marketing mix based on this data. Basically, a marketing strategy provides a 'big picture' of what a business's intentions are with regard to marketing.THE MARKETING MIXThe marketing mix is the

Assignment 1 question and answer for part 1 - SEMO - Question and answer

2294 words - 10 pages step-in detail. b) What four elements in tier one and five elements in tier two are devised for e-marketing strategy? Explain them in detail. Seven Step E-marketing plan is made up of below seven steps as a) Situational Analysis b) E-marketing Strategic Planning c) Objectives d) E-marketing Strategy e) Implementation Plan f) Budget g) Evaluation Plan. Step 1 – Situation Analysis The situation analysis is otherwise called the SWOT (strengths

Marketing Strategies

799 words - 4 pages planning tool that:describes your business and its products and servicesexplains the position and role of your products and services in the marketprofiles your customers and your competitionidentifies the marketing tactics you will useallows you to build a marketing plan and measure its effectiveness.A marketing strategy sets the overall direction and goals for your marketing, and is therefore different from a marketing plan, which outlines the

Marketing strategies of virgin atlantic - BA Hons - Essay

2152 words - 9 pages Lucy Jones BA (HONS) International Tourism and Event Management Virgin Atlantic- The world’s most irresistible airline? The essay consists of two parts that will investigate the scope and development of marketing theoretically, consisting of the past, present and future, and will then apply this coverage to analysis of the marketing of Virgin Atlantic. Marketing according to the

The Marketing Plan Objective

605 words - 3 pages As a new ice cream company, Sweaty Company aimed to introduce the brand in the market. In order to be famous the company needs to do many efforts to increase the sales volume. Therefore, research and plan following by promotion is set up to reach the goals. The company is going to highlight some point, such as new product objective, sales objectives, retain earnings objective, market share objectives, social responsibility objective, and timing

Fundamental to Business Operational - Trinity International College - Dissertation

3555 words - 15 pages MANAGEMENT Business leaders, as representatives of the company, are affected by the same factors that affect the organizational overall. 4.1 Corporate objectives Marketing decisions are taken by the general aims of the organization. While we can talk about that in more detail at the marketing design and Strategy Tutorial, for today it is crucial to realize that all marketing decisions, including value, get to help achieve company objectives. Corporate

Assess The Value Of Marketing In This Major Financial Services Group As A Business Philosophy. Based On Barclays. Module Was Marketing In Financial Services. Enjoy!!!

2338 words - 10 pages Free orientation requires the organisation to view its business from the point of its customers" (see Harrison, 2000 pp.41)This task is related to the previous question because again customer focus and being customer driven is their target.To analyse the contribution of a centre of excellence to achieve a marketing orientation I need to consider the four new objectives of the centre of excellence:RestructureBarclays plan to bring Woolwich and Barclaycard

Country Risk And Strategic Planning Analysis Paper

2132 words - 9 pages cause harm to ones business in some form. Managing the risk will set a plan that enables the business to enhance safety, meet regulatory compliance standards, minimize lawsuits, enhance management and make better business decisions. Risk management will help control any physical injury, security breaches, customer satisfaction and public relations to all guests at the resorts and staff.Define and Clarify Mission and Objectives The mission and


303 words - 2 pages Free . and Pettitt S. "Principles of Marketing" 4th Edition (Financial Times/Prentice Hall, 2006) ISBN: 9780273695592Kotler P. and Armstrong G. "Principles of Marketing:, 13th Edition (Financial Times/prentice Hall, 2010) ISBN: 9780273743279.Kotler P., Keller K. L., Koshy A. and Jha M. (2011) " Marketing Management", 13th Edition.Cateora P. R. and Graham J. L. (2011), "International Marketing", 13th Edition.Assael, H., Reed, P. and Patton, M. (1995) Marketing: Principles and Strategy Harcourt-Brace.Kotler, P., Armstrong, G., Brown, L., Chandler, S. A. (1998), Marketing, (4th edn), Prentice Hall.

Marketing Differences B2B & B2C

1283 words - 6 pages , particularly psychology, sociology, and economics. A creative minded person, generally one who has studied creative arts in a higher education institution handles the advertising aspect of marketing ( 2005). Along with a marketer having great customer orientation skills and a focused mind, they will utilize a marketing mix consisting of the 4P's. Using the marketing mix to form a marketing plan the marketer will find what the consumers' desires

Market Analysis Of Branded Rice Market, Pakistan

6825 words - 28 pages & clean rice2.Aroma3.Length4.Taste5.Attractive packaging6.Consistent or improved rice quality7.Reasonable pricingAny or all of the above could be the possible objectives and can vary from customer to customer. Situational factors could be the surrounding market environment of the customer, making a decision of which brand of rice to buy from the large variety of brands.Phase Three: Recommend a Customer Action Plan - We need to recommend a