Jetblue Case Study Written Assignment - New York University / Sales And Marketing

1064 words - 5 pages

JetBlue Case Study
JetBlue does a phenomenal job of fully addressing all the needs, wants, and
demands of its customers. The needs of JetBlue’s customers come down to three
simple necessity of food, security, and physical ability to seat and get to their
destination. The airline offers free foods and beverages to ensure its customers hungry
and thirst are sustained. Then the idea of safety comes from JetBlue's stellar airline
service and humorous safety instruction at the beginning of flights. JetBlue itself has
never had a major accident since its start in 1998. It hasn’t even had reported a single
serious injury from any past incidents with its gear problems. These above facts provide
a safety net for JetBlue’s customers. They don’t have to feel insecure or fearful of their
flights, but instead, they are reassured they will get to their destination in one piece.
However, JetBlue knows simply offering basic needs aren’t enough. It realizes
that its customers have wants based on their culture and individual personalities. Their
wants are a way for them to communicate their needs. Yes, customers need food, but
they just don’t want one simple option, which is why JetBlue has a wide variety of
snacks and drinks from Terra Blue Chips, Immaculate Baking’s Chocobillys cookies,
and Dunkin Donuts Coffee. In addition, JetBlue also realizes that customers don’t want
to have to constantly ask and beg for food, so the airline makes sure attendants are
regularly offering food and beverages on all flights. This is why customers are never
hungry or thirsty, but instead have their wants satisfied. It is also widely known that
customers want comfort on their flights, so JetBlue padded and covered its seats in
leather and added an extra three inches of legroom to prevent any discomfort. On many
flights, each seat has LCD in-flight entertainment systems as well since no one wants to
be bored on a long or short flight, and it's a good way to pass time during delays. In the
airport itself, JetBlue focuses on the fact that customers are always in a rush and want
to quickly move past security by increasing security lanes in its US terminals. The
terminals themselves offer free wifi, which every person wants and can even be
considered a need in today's society.
Lastly, customers have demands too, which are wants backed by buying power.
For example, if the complimentary in-flight entertainment and legroom aren't enough,
customers can easily pay $6 for their preferred tv show or $10 for “Even more legroom”
seats. The terminals themselves provide high-end dining options and a variety of retails
stores for the customers who demand a high caliber food service and shopping options
as they wait for their flight. If they have the money and want, they can go ahead and
purchase a Kobe burger or new outfit for their trip. Then the workplaces and children's
lounges can also be seen as a demand by customers who want a nicer terminal that is
family friendly and accommodates ...

More like Jetblue Case Study Written Assignment - New York University / Sales And Marketing

Jetblue Case Study

7055 words - 29 pages ... to maturity given in the table. The average of the maturities is 6.91%. We will consider the conservative estimate of 8.68% as JetBlue had recently started and is not as established as Southwest.Cost of Equity (Ke)Assumption: Since, it is commented in the case study that the net proceeds after issuing the IPO, will be used together, with existing cash, for working capital and capital expenditures, including capital expenditures related to the ...

Sales Force Management Case Study

1696 words - 7 pages ... customer's side throughout the sales process. The goal of team-selling is establishing enduring profitable relationships between people, product and companies. Team-selling provides a fitting process for sales managers and specialists to work together to serve the customer. "The place and time to use team-selling is when customer solutions is more important than price" (Dalrymple et al 2006).The Case StudyImaginative Staffing Inc. is a temporary services ...

Marketing Assignment Of Ceaser It Services Case Study - Gtu - Case Study

788 words - 4 pages Free ... solution of technology, customer satisfaction guarantee and price and cost sensitive. There are three options to solve the issue: The first one is they can integrate the brand name. The other option is to change the brand name, and the last one is come up with the new strategy. After reading this case study I put my opinion based on the problems that have been identified in the case, in order to solve the first problem the management needs to ...

Zara Case Study For Marketing Management Class. - Lakeland University/marketing Management - Essay

1139 words - 5 pages Free ... To: G. Bernard Yevin, CMO From: Joey McNaught Subject: Case 3: Marketing Excellence: ZARA (Pages 552 - 553) Date: April 7, 2019 Background Located in Spain, Zara has been Europe’s leading apparel retailer for a number of years. Their ability to provide consumers with current, high fashion styles at reasonable prices. Zara’s overarching strategy is currently achieving growth through diversification with vertical integrations. This strategy ...

Analysis Of Citizen By Claudia Rankine - The City College Of New York Poetry And Intro To Literary Study - Essay / Analysis

1537 words - 7 pages ... people see you. In this case, Whites often use slavery as a way of viewing African Americans. Citizen switches between several speakers, although the reader may not be informed of these switches at all. Throughout the book, the stories told seem as though they are collected from a wide range of different people of different ethnicities and genders. At times, the speaker also utilizes the second-person narrative voice, indicating that the reader is ...

Adult Health Post Operative Case Study - Eidth Cowan University - Assignment

3912 words - 16 pages ... their physical, mental as well as social development in order to provide an independent, healthy and content living. (Doenges and Moorhouse, 2012) The given case study is based on the nursing process provided to a patient who had a septoplasty and ethmoidectomy surgeries done. Septoplasty is a surgical process to rectify the displacement error of the septum that divides the nostrils of the nose. (Mayo Clinic, 2017) The ethmoidectomy refers to the ...

Dell Case Study, Questions As To Why Lead Time Is So Long And Suggestions For Solutions - Liberty University BUSI740 - Assignment

1991 words - 8 pages ... -review inventory model with a service level constraint. Journal of Manufacturing Systems, 34, 74-82. Simchi-Levi, D., Kaminsky, P., & Simchi-Levi, E. (2008). Designing and managing the supply chain: concepts, strategies, and case studies (3rd ed.). New York, NY: Richard D. Irwin, Inc. Wang, I., Wang, Y., & Chen, C. (2013). Scheduling unrelated parallel machines in semiconductor manufacturing by problem reduction and local search heuristics. Flexible ...

Economics: Opportunity Cost And Choices - Auckland University - Case Study

1202 words - 5 pages ... not match the practical application. For instance, if a marketing firm assumes that all the consumers will select its product based on rationality, it may be disappointed by the actual sales. People are different and have different values and opinions which affects how they make their decisions (Pfister and Böhm, 2008). Opportunity Cost to Chris in the Scenario Chris did not examine the opportunity costs that would be accrued when he decided to ...

Professional Ethics Case 2 Study Assignment 1 - University Of Waterloo, PHIL333 - Assignment

1100 words - 5 pages ... 3 NORMATIVE ETHICAL THEORIES PHIL 333, Assignment 1 Case 2.2 One main issue question pertaining to professional ethics stands out in this case: Was the doctor justified in trying an experimental treatment on Ms. Kay’s dog Sandy even though she had decided against it and asked that the dog be euthanized? In analyzing this case and the ethical issue presented, I would use two normative ethical theories – Rule utilitarianism and Kantian ...

Walt Disney Case Study And Analysis - Legal Studies - Waterloo University - Case

1539 words - 7 pages Free ... interdivisional issues and determine how to allocate the Disney film library among the various divisions · Focus on “Disney synergies” · Created a divisional meeting to generate novel ideas, coordinate schedules and build commitment and excitement Expanding into new businesses, regions and audiences · Disney Stores pioneered the “retail-as-entertainment” concept in 1987 · Generated sales/sf at twice the average rate for retail · Expanded into book ...

Remitly Case Study. Design A Go To Marketing Strategy - Marketing - Go To Marketing Strtegy

1084 words - 5 pages ... hypothesis and say we get the required data, then how do we filter it and what would be the key points or the takeaways we would be looking to strengthen our idea of starting a service in Pakistan. Since, we cannot just target whole of Pakistan and study the data, we shall concentrate more on the metro cities of Pakistan; Islamabad, Faisalabad, etc. which has the maximum number of people going to the US. Just like India, the maximum number of ...

An In-depth Look At Coach, Inc. - Marketing - Case Study

1304 words - 6 pages ... Running Head: COACH INC. CASE STUDY 1 COACH INC. CASE STUDY 7 COACH INC. CASE STUDY Name Date Coach’s Case Study Coach’s strategy to grow the business Their strategy focused on meeting quality and styling of their competitors while at the same beating them in pricing by over 50 percent (Gamble & Eastburn, 2012). This yielded them competitive advantage in capturing average income earners with a desire of luxury taste and also rich consumers ...

Assignment Was Provided To Review A Tesco Case Study And Provide A Review Of It. - Strategic Management - Case Study

1101 words - 5 pages ... Kingdom. Under the leadership of CEO Terry Leahy there was a rapid expansion internationally and the strategy utilized in this expansion was to culturally customize the marketing plan for the international market. This strategy worked initially and in the early 2000’s the revenue had soared to new heights officially breaking the 1 billion pounds mark. The company, which is the only UK based retailer to have overseas locations, unfortunately has not ...

Case Study Dell Manufacturing Case Study - DBA Akron University Bus 790 - Case Study

1487 words - 6 pages ... /d01220200f244527a18eb639aee65778 Simchi-Levi, D., Kaminsky, P., & Simchi-Levi, E. (2008). Designing and managing the supply chain: Concepts, strategies, and case studies. New York: NY. McGraw-Hill Companies Suzanne, T. (2014). Valuing lead time. Journal of Operations Management, 32(6), 337-346. Retrieved from ...

Expository Essay On The Topic Of "cultural Conversation" - New York University, Writing Workshop - Essay

2756 words - 12 pages ... , when she nominated the Korean-American president of the Bell Laboratories, Jeong-Hun Kim, as the minister of Future Creation and Science Ministry. Having attained success in the world’s most advanced venue of science—leading the New Jersey Bell Lab and receiving the Hall of Fame award by University of Maryland, and in public services—the U.S. Navy, the CIA advisory board and numerous other government-related organizations, just to name but a few ...