La Senza Essay

7959 words - 32 pages

IntroductionLa Senza Corporation owns and operates lingerie retail stores in Canada and internationally. It offers bras, panties, loungewear, hosiery, and body care products; and beauty products and accessories, including lotions, creams and body washes, lip glosses, bra accessories, naughty accessories, booties, cosmetic bags, gift sets and boxes, and phone cases. The company also serves customers online. La Senza Corporation was formerly known as Suzy Shier Limited and changed its name to La Senza Corporation in June 2001. The company was founded in 1990 and is based in Toronto, Canada. La Senza Corporation operates as a subsidiary of Limited Brands Canada.As Canada's premier lingerie ...view middle of the document...

Since the first store opening in 1990, La Senza has maintained a focused vision of excellence. The La Senza brand name has become synonymous with high quality, affordability and elegance, and La Senza takes pride in dedicating itself to its customers and merchandise. Its merchandise is of the same quality as Victoria Secret's one, but much more affordable.The vision of La Senza is clear and powerfully communicates its intentions and motivates the team and organization to realize an attractive and inspiring common vision of the future. It defines the organizational purpose in terms of the organization's values rather than bottom line measures. It seeks to create value for its customers by delighting them. It envisions being the most respected, successful, having a wide range of products, and the best people.However, while being clear and concise and providing a sense of direction for managers, employees and investors, the company's vision and mission statement do not send the clear message to the customers about the products that they should expect unlike Ann Summers' mission which aims to "to help every woman feel more sexy and have more fun" or Initimissimi's plead to provide "romantic because it inspires the imagination and emotions, sensual because it enhances allure, natural because it embodies grace and reflects modern style and needs.."By exploiting internal resources and capabilities and meeting the demanding standards of global competition, firms create value for customers. Value is measured by a product's performance characteristics and by its attributes for which customers are willing to pay.The sale of women's intimate and other apparel, personal care and beauty products and accessories through retail stores is a highly competitive business with numerous competitors, including individual and chain specialty stores, department stores and discount retailers. Brand image, marketing, design, price, service, assortment and quality are the principal competitive factors in retail store sales. La Senza's online businesses compete with numerousOnline merchandisers. Image presentation, fulfilment and the factors affecting retail store sales discussed above are the principal competitive factors in online sales.StrengthsThe following strengths contribute to its compatibility:A strong brand name is a major strength of La Senza. This gives La Senza the ability to charge higher prices for their products because consumers place additional value in the brand La Senza exhibits brand recognition which provides the company with a competitive advantage. The brand is aspirational at accessible price points and has a loyal customer base. In Canada, La Senza is a leader in young women's intimate apparel. La Senza is often compared to its sister brand, Victoria Secret. While they are equal in quality and have very similar products, La Senza's products are much cheaper than Victoria Secret products which can be considered as its advantage. When given a choice,...

Other Essays On La Senza

Edgar Allen Poe's View Of Death In "The Fall Of The House Of Usher"

1836 words - 8 pages Edgar Allen Poe's Symbolism of Death in 'The Fall of the House of Usher'Death is defined as, 'The termination or extinction of something' (American Heritage Dictionary). Edgar Allen Poe uses this description in 'The Fall of the House of Usher' in different ways. Poe's intention when writing 'The Fall of the House of Usher' was not to present a moral, lesson, or truth to the reader; he was simply trying to bring forth a sense of terror to the

"Slaughterhouse Five" By Vonnegut Essay

2264 words - 10 pages When one begins to analyze a military novel it is important to first look at the historical context in which the book was written. On the nights of February 13-14 in 1944 the city of Dresden, Germany was subjected to one of the worst air attacks in the history of man. By the end of the bombing 135,000 to 250,000 people had been killed by the combined forces of the United States and the United Kingdom. Dresden was different then Berlin or many of

Psychoanalysis And Freud

2420 words - 10 pages Psychoanalysis is a system of psychology originated by the Viennese physician Sigmund FREUD in the 1890's and then further developed by himself, his students, and other followers. It consists of three kinds of related activities: (1) a method for research into the human mind, especially inner experiences such as thoughts, feelings, emotions, fantasies, and dreams; (2) a systematic accumulation of a body of knowledge about the mind; and (3) a

Comparative Essay. "Heart Of Darkness" By Joseph Conrad And William Golding's "Lord Of The Flies"

2729 words - 11 pages It can be said that a certain degree of darkness lies within every person, but this darkness will not surface unless given the correct environment. The darkness, however, can emerge and ultimately destroy the person if not checked by reason. If one's inner darkness does surface, the victim then is given the opportunity to reach a point in personal growth, and to gain a sense of self-knowledge from it. That is, when one's darkness appears, one

This Is An Essay On The Woman In The Odyssey And Their Influences On His Travels

993 words - 4 pages The Odyssey is an epic about a Greek warrior in the Trojan War whose wanderings around his known world and his perilous encounters are the basis of the story. Odysseus' absence from his home is prolonged by the influences of the women whom he encounters.In this epic, several female characters had a profound effect on the plot. They wielded their influence through typically feminine skills and attributes: seduction, supernatural powers

Title:Aggressive and Passive. Compare characters in the Handmaid's Tail between Hamlet. Offred is aggressive while Ophelia is passive

537 words - 3 pages Aggressive and PassiveAggressive and Passive are two inverse attitudes to things, events or life. They cause different results. Offred and Ophelia are two women who have contrary destinies because of their different attitudes.Offred is a powerless woman in "the Handmaid's Tale". She's a handmaid of a commander in Gilead. She has no freedom. She belongs to him as a property. Her only duty is to have sex with the commander and give birth to a baby

Black Boy vs Grapes of Wrath

444 words - 2 pages Even though the books of Black Boy and Grapes of Wrath gave a vivid picture of the past American life to the readers regarding the socio-economic bigotry. Both books are similar in focusing the social and economic discrimination in the family setting. On Grapes of Wrath the California prejudice against the immigrants. Prejudice was a strong word, which leaves a bitter taste in the mouth. It is the prejudice against the migrant workers by the

Leprosy ; includes what bacteria it is caused by, the orgin of the disease, how many people are affected by it in the united states and in alaska during 1999 and 2000, and more. 3 pages long

524 words - 3 pages Leprosy is very dangerous for your personal health. It can make you skin fall off. Leprosy slowly eats away at you body. It is deadly to all genders, all ages, all sizes and all races.Another name for leprosy is Hansen's Disease. Leprosy is caused by the organism mycobacterium leprae. The pathogen that carries it is bacteria. Throughout the years people have suspected that inhaling and touching the bacteria could spread leprosy.Symptoms of

Reality Vs. Appearance - Hamlet

978 words - 4 pages In the play "Hamlet," Shakespeare's characters are confronted with the timeless question: How can one determine what is actually true from what only seems to be true? Throughout the play, the theme of appearance versus reality is constant. This theme is played out from the beginning, with Claudius' attempt to conceal his secret intentions; Gertrude and Ophelia masking their own truths, and finally Hamlet, who assumes the role of a madman in order

My favorite place

320 words - 2 pages Among the places where I have traveled, I especially like Fort Lauderdale very much. It fills me with beautiful memories. It reminds me of the days when I lived in Vietnam where I was born, especially the coconut trees, the hot and humid weather are like Vietnam. Fort Lauderdale has almost all the tropical fruits like jack fruit, durian, and longan. All these fruits are not grown in California.I usually come to Fort Lauderdale for a vacation. I

Mockery And Superiority In Canzone: Supported By Areopagitica Examines John Milton's Use Of Mockery And Superiority In The Poem Canzone; Supported By Areopagitica

1210 words - 5 pages PAGE PAGE 4 Zimmer Rachel ZimmerProf. GraffMilton: ENGL 420June 10, 2002Mockery and Superiority in Canzone:Supported by AreopagiticaMockery, as well as a sense of pride and/or superiority comes out in many of Milton's works and he exemplifies this by writing in ways that seems to humble himself, charm the subject of the poem, and yet scoff at him/her at the same time as well as prove his high intellect. Milton's often-circular logic exemplifies

Similar Papers

Function Of The Myth Essay

1364 words - 6 pages divino, ma in chiave ancora pagana. A lui invece è dato sapere il mistero del destino dell'uomo dopo questa vita. Ovidio, quasi impercettibilmente, sfiora la verità custodita dal cuore umano, Dante è ufficialmente investito di una missione mistica di cui nessuno prima. Ovidio si erge, oscillante, senza sostegno; la poesia di Dante, invece, è pervasa e mirabilmente suggellata dalla fede salvifica. Una metamorfosi &egrave

Haydn At Esterhaza Essay

552 words - 3 pages was written by Bouldoni and included the stock characters of an old man, young lovers, and another rich pursuer of the female lead (usually a servant or working girl). The opera's plot is essentially a situation comedy with much class-crossing, making it an opera buffa. Lo Speziale has many comic arias such as Semprino's "Ragazzaccie Che Senza..." which is imitative of a woman's voice and sung in a march-like style. The second (later) opera, La

Analisi Di Bilancio Carlsberg Essay

7423 words - 30 pages ! miglioramenti! in! sostenibilità,! senza! perdere! di! vista! l'ambizione!alla!continua!crescita.!! Jørgen!Buhl!Rasmussen!(CEO!di!Carlsberg):!"Nel!2012!abbiamo!fatto!passi!in!avanti,!incrementando!i!nostri! sforzi! riguardo! la! CSR! ed! integrandola! nella! strategia! aziendale.! Di! conseguenza,! abbiamo! aggiornato! il! nostro! Governance!Model,! posizionando! il! CSR! ancora! più! in! alto! nella! lista! delle! priorità! del

Character In "The Yellow Wallpaper" By Charlotte Perkins Gilman

1587 words - 7 pages The short story 'The Yellow Wall-Paper' written by Charlotte Perkins Gilman is a cry for freedom. This story is about a woman who fights for her right to express what she feels, and fights for her right to do what she wants to do. The narrator in this short story is a woman whose husband loves her very much, but oppresses her to the point where she cannot take it anymore. This story revolves around the main character, her oppressed life, and her