Essay On La Senza

7959 words - 32 pages

IntroductionLa Senza Corporation owns and operates lingerie retail stores in Canada and internationally. It offers bras, panties, loungewear, hosiery, and body care products; and beauty products and accessories, including lotions, creams and body washes, lip glosses, bra accessories, naughty accessories, booties, cosmetic bags, gift sets and boxes, and phone cases. The company also serves customers online. La Senza Corporation was formerly known as Suzy Shier Limited and changed its name to La Senza Corporation in June 2001. The company was founded in 1990 and is based in Toronto, Canada. La Senza Corporation operates as a subsidiary of Limited Brands Canada.As Canada's premier linge ...view middle of the document...

Since the first store opening in 1990, La Senza has maintained a focused vision of excellence. The La Senza brand name has become synonymous with high quality, affordability and elegance, and La Senza takes pride in dedicating itself to its customers and merchandise. Its merchandise is of the same quality as Victoria Secret's one, but much more affordable.The vision of La Senza is clear and powerfully communicates its intentions and motivates the team and organization to realize an attractive and inspiring common vision of the future. It defines the organizational purpose in terms of the organization's values rather than bottom line measures. It seeks to create value for its customers by delighting them. It envisions being the most respected, successful, having a wide range of products, and the best people.However, while being clear and concise and providing a sense of direction for managers, employees and investors, the company's vision and mission statement do not send the clear message to the customers about the products that they should expect unlike Ann Summers' mission which aims to "to help every woman feel more sexy and have more fun" or Initimissimi's plead to provide "romantic because it inspires the imagination and emotions, sensual because it enhances allure, natural because it embodies grace and reflects modern style and needs.."By exploiting internal resources and capabilities and meeting the demanding standards of global competition, firms create value for customers. Value is measured by a product's performance characteristics and by its attributes for which customers are willing to pay.The sale of women's intimate and other apparel, personal care and beauty products and accessories through retail stores is a highly competitive business with numerous competitors, including individual and chain specialty stores, department stores and discount retailers. Brand image, marketing, design, price, service, assortment and quality are the principal competitive factors in retail store sales. La Senza's online businesses compete with numerousOnline merchandisers. Image presentation, fulfilment and the factors affecting retail store sales discussed above are the principal competitive factors in online sales.StrengthsThe following strengths contribute to its compatibility:A strong brand name is a major strength of La Senza. This gives La Senza the ability to charge higher prices for their products because consumers place additional value in the brand La Senza exhibits brand recognition which provides the company with a competitive advantage. The brand is aspirational at accessible price points and has a loyal customer base. In Canada, La Senza is a leader in young women's intimate apparel. La Senza is often compared to its sister brand, Victoria Secret. While they are equal in quality and have very similar products, La Senza's products are much cheaper than Victoria Secret products which can be considered as its advantage. When given a choi...

RELATED

18th Century italian women and social networks - FSU - Essay

1468 words - 6 pages dell’epoca. Anche senza le moderne connessioni senza fili, la sua fama si consolida, soprattutto all’interno delle delegazioni straniere presenti a Venezia; la scelta delle delegazioni straniere nasce dalla necessità di allontanarsi da Giovanni Pindemonte e dal suo insistente corteggiamento, ormai diventato “odioso” agli occhi della Bandettini. E’ proprio all’interno della microsocietà straniera a Venezia che Teresa incontra l’abate Alberto Fortis

Paper On Function Of The Myth

1364 words - 6 pages Free divino, ma in chiave ancora pagana. A lui invece è dato sapere il mistero del destino dell'uomo dopo questa vita. Ovidio, quasi impercettibilmente, sfiora la verità custodita dal cuore umano, Dante è ufficialmente investito di una missione mistica di cui nessuno prima. Ovidio si erge, oscillante, senza sostegno; la poesia di Dante, invece, è pervasa e mirabilmente suggellata dalla fede salvifica. Una metamorfosi &egrave

Haydn at Esterhaza Essay

552 words - 3 pages was written by Bouldoni and included the stock characters of an old man, young lovers, and another rich pursuer of the female lead (usually a servant or working girl). The opera's plot is essentially a situation comedy with much class-crossing, making it an opera buffa. Lo Speziale has many comic arias such as Semprino's "Ragazzaccie Che Senza..." which is imitative of a woman's voice and sung in a march-like style. The second (later) opera, La

Essay On Analisi Di Bilancio Carlsberg

7423 words - 30 pages ! miglioramenti! in! sostenibilità,! senza! perdere! di! vista! l'ambizione!alla!continua!crescita.!! Jørgen!Buhl!Rasmussen!(CEO!di!Carlsberg):!"Nel!2012!abbiamo!fatto!passi!in!avanti,!incrementando!i!nostri! sforzi! riguardo! la! CSR! ed! integrandola! nella! strategia! aziendale.! Di! conseguenza,! abbiamo! aggiornato! il! nostro! Governance!Model,! posizionando! il! CSR! ancora! più! in! alto! nella! lista! delle! priorità! del

Prufrock and Other Observations been regarded as marking a radical break from poetic tradition? - English Lit - Research

2392 words - 10 pages fosse A persona che mai tornasse al mondo, Questa fiamma staria senza piu scosse. Ma perciocche giammai di questo fondo Non torno vivo alcun, s’i’odo il vero, Senza tema d’infamia ti rispondo. (Eliot,1917) This was quite a modernist technique and while epigraphs had been used before it was not quite in the same way as Eliot. The epigraph refers to Dante’s ‘Divine Comedy’ which gives us a depiction of what we classify as our modern-day hell, the

Literary Analysis - Hills like White Elephants - WR 303 - Literary Analysis

1555 words - 7 pages 1 Madison Evans Jake Sauvageau WR 303 Literary Analysis 8/30/18 Ernest Hemingway’s Hills like White Elephants The short story Hills like White Elephants by Ernest Hemingway is a story about a man and woman who are sitting at a bar at a small train station somewhere in Spain. They seem to be having a heated conversation about a mysterious “operation”. The author never explicitly says what the issue is between the man and woman, but it can be

An Analysis of Walter Freeman, Father of the Lobotomy - NKU HNR 151H - Essay

1433 words - 6 pages 1 Brandell Hannah Brandell Prof. Tamara O’Callaghan ENG151H-007 5 May 2017 Walter Freeman and the Invention of the Lobotomy In Steely Library’s digital archives, one of the postcards from the Gilliam family collection is entitled Western Kentucky Asylum for the Insane, Hopkinsville, KY. The postcard dates back to 1915 and portrays a beautiful building, complete with red bricks and white columns. Many of the insane asylums around this time were

Lost Treasure, A story about a psychopathic father - Amity college 11BB - Creative Story

1130 words - 5 pages Lost Treasure When I was a child, my late father and I would spend every moment of the summer season on the sparkling white sand of the beach near our home. We would dance, kicking up the shiny surface so that the droplets glimmered like diamonds in the sunlight. We would lie on our backs and stare at the sky, until the swirling clouds began to take on our imaginative shapes mingled together by our fantastical minds. We would grip imaginary

robotics revolution represent for human employment in New Zealand in the next 30 years - massey university - management

1357 words - 6 pages Rebecca Hastie 11256694 How much of a threat does the robotics revolution represent for human employment in New Zealand in the next 30 years? In order to understand the threats that robotics may pose to human employment in the future, it is important to examine the ways in which robots and computerization are already influencing different employment industries today, and how they have changed our labor practices in the past. If this information

A review of “Indigenous remain ‘asset rich, dirt poor’ 25 years after Mabo”. - ANU - literature review

1115 words - 5 pages Free A review of “Indigenous remain ‘asset rich, dirt poor’ 25 years after Mabo”. In the article “Indigenous remain ‘asset rich, dirt poor’ 25 years after Mabo”, Indigenous affairs editor, Fitzpatrick (2017) presents the socioeconomic situation of the Aboriginal people, using the views of the former prime minister’s advisor, Josephine Cashman. Miss Cashman pointed out that the promises made to the indigenous people, presented in the Mabo case, had not

Comparison of Tom and Jay from Great Gatsby - English - Essay

749 words - 3 pages Annie Shepherd-Barron, Luxmoore Comparison Between the Portrayal of Tom Buchanan and Jay Gatsby in Chapters 1 to 6 Fitzgerald purposefully portrays Jay Gatsby and Tom Buchanan in contrasting ways to emphasise the variety of money within the American market, during the era in which the novel is set. A major difference between the two men is ‘new money’ and ‘old money’, where Gatsby represents ‘new money’, but Daisy and Tom represent ‘old money

term project of marketing strategy - global business management 1 st semester - essay

405 words - 2 pages Boston Pizza Boston Pizza is a Canadian fast food restaurant, which began in Edmonton, Alberta, on August 12, 1964. The restaurant had begun operations on 17 different locations in western Canada by 1970. In 1968 a royal Canadian mounted police officer Jim treliving noticed the growing popularity of Boston pizza and he bought the rights to start a restaurant in British Colombia. He was the first franchisees of Boston pizza. At present, Boston

The advantages and disadvantages of social media - Bucks County Community College - essay

830 words - 4 pages Sioe Liang Ngeow ( Caden ) Alan Rubin COMP110.N12 15 June 2017 Wisely Use Of Social Media In the era of modernity, the application of technology is already inevitable, especially the use of social media. Social media such as Facebook, Twitter and YouTube have come into widespread use globally. As we all know, Mark Zuckerberg, as the chairman and chief executive officer of Facebook is ranked as one of the top ten wealthiest people in the world

Pet Peeves Public Speaking Speech - Public Speaking - Speech

506 words - 3 pages ​I’m​ ​not​ ​usually​ ​the​ ​kind​ ​of​ ​person​ ​to​ ​express​ ​when​ ​things​ ​annoy​ ​me--other​ ​than​ ​rolling​ ​my​ ​eyes,​ ​but​ ​there are​ ​actually​ ​quite​ ​a​ ​lot​ ​of​ ​things​ ​I​ ​don’t​ ​like.​ ​I​ ​can’t​ ​say​ ​I’m​ ​not​ ​guilty​ ​for​ ​some​ ​major​ ​pet​ ​peeves,​ ​like​ ​always​ ​being late,​ ​but​ ​here​ ​are​ ​my​ ​pet​ ​peeves​ ​that​ ​people​ ​should​ ​really​ ​work​ ​on. This​ ​one​ ​goes​ ​out​ ​to​ ​my​ ​mom…​ ​Yes

math Algebra Define Variable 1 Math - Algebra 1 - Algebra 1

868 words - 4 pages Evaluate each expression when y = 6. 1. 7 – y = 2. y – 3 = 3. 6 + y = 4. y + 2 = 5. y – 2 = 6. y – 1 = 7. 7 + y = 8. y + 8 = 9. 3 + y = 10. y + 4 = Evaluate each expression when y = 4. 11. y + 5 = 12. y – 7 = 13. 2 – y = 14. 7 – y = 15. 9 – y = 16. y + 6 = 17. 6 – y = 18. y – 5 = 19. y + 4 = 20. y + 9 = Evaluate each expression when y = 8. 21. y + 5 = 22. y – 8 = 23. 2 – y = 24. 6 – y = 25. y – 1 = 26. y – 9 = 27. 4 + y = 28. 1 + y = 29. 9 – y