Le Match Coca Vs Pepsi Essay

4645 words - 19 pages

Le match Coca-PepsiCoca est le leader mondial du marché et représente donc un exemple pour Pepsi et d'autre part, et plus important Coca est en fait le seul véritable concurrent de Pepsi au niveau mondial. Derrière les 2 géants le trou est fait, Cardbury-Schweppes, Numéro 3 du secteur a vendu, fin 1998 ses activités boisson hors USA à... Coca. Virgin Cola, le trublion du secteur fait encore de la figuration. Pepsi a ,en fait, une position de challenger par rapport a Coca mais celui-ci lui mène la vie dure. Les 2 géants du cola se livrent une guerre industrielle sans égal. Ce combat dure depuis plus d'un ...view middle of the document...

Ces activités ont depuis été logées dans Tricorn une entité indépendante cotée a Wall Street, afin de générer du cash pour mieux contrer Coca.La situation mondiale se présente comme suit : sur le marché américain la marque bleue résiste :elle possède 30% du marché contre 43% pour Coca. Mais hors des états unis Pepsi est largement distancé : il se vend dans le monde entre 3 et 3,5 produits Coca pour 1 produit Pepsi. Pepsi en tant que challenger a du mal a résister a l'attitude agressive de Coca mais le combat n'en est pas moins acharné.Quelques chiffres :-Pepsi : - Président : Roger Enrico- Chiffre d'affaires(boissons uniquement) : 63 milliards de FF- Présent dans 177 paysCoca-Cola : - Président : Douglas Ivester- Chiffre d'affaire : 105 milliards de FF- Présent dans 200 pays3.Analyse du « place » / politique de distributionLe système d' embouteillageLa caractéristique la plus marquante du système de distribution des soft-drink repose dans le système d'embouteillage. En fait, les compagnies ne vendent pas directement leur produit au consommateur, elles se contentent de produirent un sirop concentré qu'elles livrent à leurs embouteilleurs qui eux se chargent d'y ajouter de l'eau gazeuse, se chargent de la distribution et encaissent une partie des bénéfices. Coca et Pepsi imposent tout de même leur normes de qualité et dans une certaine mesure leurs objectifs. Les compagnies d'embouteillage sont en principe indépendantes donc n'appartiennent ni ne sont gérées par Coca ou Pepsi. Elles sont juste autorisées à vendre leur produit. Ce système de franchise représente un énorme avantage qui est que les compagnies de soft-drink ont ainsi des possibilités d'extension maximales à de moindre coups. Cela leur permet également de gérer leurs affaires à une échelle global tout en gardant une approche locale. Cela implique donc une responsabilité mutuelle entre la compagnies et les embouteilleurs. Par exemple, la compagnie s'occupe de la politique de communication générale alors que l'embouteilleur finance les diverses promotions locales.Dans ce type d'organisation Coca a au fil des années bâti une machine industrielle extrêmement sophistiquée baptisée « Coke system ». Jusqu'en 1981 Coca se contentait de vendre son sirop à ses franchisés mais depuis lors la compagnie a multiplié les prises de participations minoritaires. Ce système lui permet de décupler sa force de frappe à moindre frais. Sa logistique industrielle est en effet poussée à l'extrême, au fil des années ses embouteilleurs sont...

Other Essays On Le Match Coca Vs Pepsi

Persuasive Essay Gay And Lesbi

623 words - 3 pages Persuasive Essay - Gay and Lesbian Rights "If anyone says, 'I love God,' yet hates his brother, he is a liar. For anyone who does not love his brother, whom he has seen cannot love God, whom he has not seen," John 4:20. So, why do heterosexual people hate homosexuals? They are ordinary people with a different lifestyle who would simply like to be treated with respect. Many organized religions believe that a 'gay' lifestyle is wrong. But, if

Mark Mcgwire Vs Sammy Sosa Essay

1206 words - 5 pages who battled McGwire for the major league (M.L.) Single season record until the end of the season. Sosa who was trailing McGwire 24 to nine in the home run race came on strong and out homered McGwire 57-46 from May 25 until the end of the season. Sosa who only led the home run race twice during the whole season finished with 66 and McGwire finished with 70. On August 19th vs. St. Louis, Sosa went ahead with a homer in the 5th inning putting

Master and slave. an analysis

495 words - 2 pages Each of the characters in The Tempest finds themselves in bondage. However, by the end of the story, the same characters are set free from whatever enslaves them. A few characters one can see enslaved are Prospero, Miranda, Ariel, and Caliban.Prospero is in bondage to his magic. Since his exile by his brother from his dukedom in Milan, he has had but a few books to help pass the twelve long years. During this time, he becomes very proficient in

Methods Of Therapy

2480 words - 10 pages METHODS OF THERAPY Therapy, from a psychologist's viewpoint, has many different meanings. It can be physical or psychological, or even both. In this paper, several different aspects of therapy will be discussed. First the word therapy will be defined more clearly, and then psychotherapy and how it differs from other interactions yet is also similar. Next therapy will be examined from the Psychodynamic, Cognitive and Humanistic-Existential points

Phineas And Gene A Comparitive

1538 words - 7 pages Phineas and Gene: A Comparative Study Throughout the story, Phineas and Gene, the two main characters, showed a number of contrasting traits. Phineas was a confident, non competitive, naive, irresponsible, and unintelligent person throughout the story, whereas Gene, Phineas' roommate, was insecure, competitive, mature, responsible, and intelligent throughout the story.Phineas had a confident nature in everything he did. As Phineas and Gene first

Mafia

2008 words - 9 pages Mafia. What does this word mean? The actual members of the Mafia aren't even sure where the word first originated or what it really means. One of the theories as to where the word came from is from Sicily, where people would yell " Morte alla Francia, Italia anela!" (Death to France, Italy groans!), therefore forming the acronym MAFIA. Others claim the word derived from the battle cry of rebels who slaughtered thousands of Frenchmen after a

Baseball Strike

1354 words - 6 pages GAME OVER! "I don't like it. People won't be able to come to these games anymore, and I don't like that". A sad nine - year - old fan voices his concerns on the 1994 major League Baseball strike. The '94 baseball season has come to an abrupt end. Players have ceased play because they feel they are being treated unfairly with the owner's plan to impose a salary cap. Owners are finding it difficult to come to terms with their own disagreements

Worst experience

299 words - 2 pages I wanted to lie down and cry. When I got home from the student/teacher/parent conference in fifth grade my mind was in shambles. After I had done everything possible to pass math, my fifth grade teacher was actually telling my Parents about my alleged poor effort. Poor effort? Didn't I do every homework assignment? Didn't I study every night and miss my favorite television show "Full house"? From an early age, I had been taught that grades are

Multinational Companies

2058 words - 9 pages Multinational Companies: Out for Profit Without Regard for Life                  What a company usually wants for its business is for it to be an successful establishment and to make an abundance of profit. Some businesses do not pose any concern on what they have to do to make this profit as long as it done. Multinational companies are firms with their home base in one country and operations in many other nations. (Molyeux, 133

Middle Adulthood 2

675 words - 3 pages The Dictionary of Social Work roughly defines middle adulthood as the period between forty-five and sixty-four years of age. There are four main tasks in this stage. They include meeting intimacy and family needs, satisfying achievement needs, taking care of elderly parents, and coping with end of life issues. Erikson identifies the need for achievement during midlife, which fits into his stage of generativity vs. stagnation. Success in

Political socialization

461 words - 2 pages Political Socialization There are many ways that our ideas are shaped and influenced as we grow up. This process by which we develop certain ways of thinking is called political socialization. There are three main influences which change and shape us being, the family, the mass media, and formal education.The family definitely has the greatest impact on us as we grow. This is primarily because ever since the beginning of childhood we are exposed

Similar Papers

Brandinf Essay

6830 words - 28 pages competition with Coca Cola while it faces a little competition with the local producers like RC Cola, Gourmet Cola etc. The local producers hardly affect the sales of Pepsi in the market.4.5 Close Vs Distant CompetitorPepsi and Coke are close competitors. It means that both have direct competition in the market, their products are close substitutes for one another. Both the products can influence the market share of one another through effective

A Critical Account And Analysis Of Coca Cola Advertising Campaigns With Snapchat Introduction To Advertising Research Paper

2950 words - 12 pages                                     advertiser in the beverage industry. This has given the company a great competitive advantage                            against companies such as Pepsi CO. ​Due to the highly competitive environment of the                            beverage industry, brands such as Coca Cola are required to make large ​spends on                            multi-channel advertising campaigns. In recent years Snapchat has become one of those

Competitor Analysis Of Coca Cola Southern States University / Bu 531 Assignment

1871 words - 8 pages Adnan Suzen Competitor analysis of Coca Cola 1. Number of competitors in each market (domestic and international) Pepsi The most important and nearest competition of coca-cola; its own arch competitor Pepsico was shaped right after the merger of Pepsi and Frito put in 1965. The newest has also seen increase inorganic profits in 20 17. It's 20 billion dollar makes in its own product portfolio. US it-its biggest market at which it's participated

Marketing And Brand Essay

3807 words - 16 pages translate for both phonetic likeness and effective employment of the meanings of the Chinese characters. Examples of the former include: Motorola (moutuo-luo-la) and Exxon (Ai-ke-sen), whose translations are a sequence of characters that sound like the original name but do not have a sensible meaning in Chinese, and are thus read only as a sound. Examples of the latter include: Coca-Cola (ke-kou-ke-le, "tasty and happy") and Colgate (gao-lu-jie