Levi's Blue Jeans Essay

1356 words - 6 pages

1) I think Levi's should create a brand for discount stores such as Walmart, Target, Meijers, Kohls, or any other of these big chain retailers. Stores like these already sell numbers of different brands as it is. If Levi's were losing market share and billion's of dollars, it wouldn't hurt to try anything at this point. Stores like these seem to do successful in all of their products they sell. It is simply shown on how big and how many of those stores are being built all over the world all the time. The biggest advantage that I see in placing Levi product in stores like these is simply the flow of customers. Today's society is lazy. It is easy for people to do all of their shopping at a ...view middle of the document...

e. kids.One target market that comes to mind could be pregnant women. Levi's could make a brand centered on the maternity process that women have by making different types of jeans that could possibly be elastic to fit over their protruding bellies. The media venues could be print, Internet, outdoor, or even direct marketing. One example of a good marketing campaign could include woman who is fed up with shopping for cloths that fit her during her pregnancy. Many women that I have seen wear overalls during their 9-months; this could be good for Levi's considering that they make overalls. They could position this specific brand to pregnant women and make them become a style that all women can embrace. If I were the marketing director for Levi's and would like to introduce this campaign, I would probably introduce it in fall. I say this because it always seems like that is when the most women are always pregnant and because there is usually a high birth rate in the springtime. My anticipated results and aspirations, pending on my advertising budget, would be very high. If the hopes of a campaign are low, no company can ever succeed in profitability.Another specific target adult market that I would choose to market towards could be a farmer or any man or performs physical labor on a day-to-day basis. When I think of a man like this, I think of a burly man who doesn't mind taking risk and doing what it takes to get a specific job completed. No matter how hard it is or how messy it can be, these guys lay it on the line and tough it out. Thinking these few thoughts makes me think that a man who is going to need a tough pair of jeans that are going to be durable enough to stand the intensity of their jobs. They need a pair of jeans that are not going to rip and tear, or fit uncomfortably. This right here could fit perfectly into a Levi's marketing campaign. They could also market by ways of direct mail and print publications. These certain men are pretty much the last of the dying breed that still will buy a paper every morning to read. So it fits well with their demographic. The timing of this campaign could be spread out over the entire year simply because these guys wear jeans year round no matter what the weather is like or what fashion is in. They just want a comfortable pair of tough jeans. Levi's may already have used some of these idea's that may or may not have worked. If they anticipate good product placement, they should not have a problem marketing a specific brand like...

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