HAFSA. 10JP. BUSINESS STUDIES. MS KHAN.
LOUIS VUITTON ¬ A MARKETING ANALYSIS
Louis Vuitton is the world’s leading luxury products group. The strategy of LVMH is based on combining LVMH fashion and leather goods. It holds on to its own brand spirits and do things which are different from any other one .The various strategies of LV are as follows:-
Price Strategy
The most important strategy is price strategy. The prices of Louis Vuitton productions are never cut off even the customer often buys bags .This kind of die-hard selling strategy makes customers follow the footsteps of Louis Vuitton more directly.
Service differentiation
Louis Vuitton is also adopting customization; customers can come to the outlets of Louis Vuitton and place the special orders. The company doesn’t provide the facility of ordering through website but they prefer the self appearance of the customer as it is more suitable. Louis Vuitton respects every customer. When shopping in the Louis Vuitton store proves the best service to every customer, and it doesn’t want the store too crowded, so it limits the number of customers.
Delivery Strategy
Louis Vuitton delivers the customized products door to door. But if anybody has standard size or willing to buy any accessories like wallets, belts, they can visit the Louis Vuitton outlets and find the product
Personnel Differentiation:
Louis Vuitton’s staff is one of the highly paid staff who is motivated to produce the products with highest standards of quality. Louis Vuitton’s management gives the complete training time to time to all the staff members to meet the standard which is making Louis Vuitton the well known luxury brand of the earth.
Channel Differentiation:
The company markets its product through its own stores, high end departmental stores throughout the world, which allows it to control product quality and pricing. It also allows LV to prevent counterfeit products entering its distribution channels. Louis Vuitton has neither discount sales nor any duty-free stores. In addition, the company distributes its products through a single online retailer, eluxury.com. Louis Vuitton outlets are located in several countries around the globe.
Image Differentiation:
Louis Vuitton has the strong reputation as it is the company of LVMH group owned by Bernard Arnault. The Louis Vuitton Company carefully cultivates a celebrity follow...
