Managing A Crisis Using Pr Simulation Summary

444 words - 2 pages

Proactive is the ability to plan for the future and make the necessary corrections based on what did not work in the past. Public relations professionals have a chance to gauge the success of the message he or she is trying to send to the intended publics of the organization. For the simulation, the use of polls and surveys since these tools identify the current attitudes of the intended publics. These tools also are a good way to track changes in the attitudes of the publics in order to make changes if needed.Some of the ineffectual ways of deploying this plan would be to have a system that does not allow feedback from the various publics. This would not allow the public relations department to effectively know what the relevant publics, especially the customers really think of the company's products. Another ineffectual way would be having polls that are biased and do not allow the individual taking the survey to give his or her honest opinion, but may force only positive feedback.A proactive crisis management is used so the organization is ready for an emergency or a crisis situation. Therefore, the crisis management plan should always...


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799 words - 4 pages research comes into play for the public relations specialist to determine what actions are imperative to reach this balance. My definition is brief, and does include the positive points as to what the role encompasses. However, by limiting the definition to only situations of crisis, we can forget that there is also a need for PR when times are good.In closing, Public Relations is a broad term with many different components. There are countless