Managing A Crisis Using Pr Simulation Summary

444 words - 2 pages

Proactive is the ability to plan for the future and make the necessary corrections based on what did not work in the past. Public relations professionals have a chance to gauge the success of the message he or she is trying to send to the intended publics of the organization. For the simulation, the use of polls and surveys since these tools identify the current attitudes of the intended publics. These tools also are a good way to track changes in the attitudes of the publics in order to make changes if needed.Some of the ineffectual ways of deploying this plan would be to ...view middle of the document...

A proactive crisis management is used so the organization is ready for an emergency or a crisis situation. Therefore, the crisis management plan should always be in placed. This will mean that the organization should plan for any crisis whether it is an act of nature, a human error, or an intentional act. By having a plan already in place allows an organization to know what needs to be done during a crisis situation and allows for a more credible organization.Reactive crisis management is utilized when a situation has already gotten out of hand and the public relations specialist is usually called in to help "fix" the problem. Public relations specialists make use of various tools in order to help end the crisis and bring credibility back to the organization. The role that public relations specialists play in a reactive crisis management situation is to inform upper management of any information or suggestions that he or she may have about the current crisis situation.An organization needs to remember that a proactive plan is always best but when it is time to utilize a reactive crisis management plan time is critical. The organization needs to be honest, communicate early and often, and monitor the publics. This will help to quell rumors, and also to eliminate any fears from the organizations publics.

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