This website uses cookies to ensure you have the best experience. Learn more

Marketing Assignment

2409 words - 10 pages

Marketing assignment by,Omar Abdulle - AVCE Business studies DepartmentTo be handed in by, 24th February 2003ToMarketing Lecturer - Carole LambertTable of ContentTerms of Reference/Procedures1Marketing Strategy (the 4 Ps)1How I used sources of Primary and Secondary Information5PEST Factors6How I analysed the impact of the external environment on my 6Marketing decisionsHow I analysed the marketing context and decided on an6Appropriate strategyBreak even chart7Product Life Cycle8Boston Matrix9Ansoff's Matrix10AppendixTerms of Reference / ProceduresI am a student at the College of North East London in the Business Studies department. I am studying for the Advanced Vocational Certificate of ...view middle of the document...

To market the Nokia 3310 I would need to follow the four principles of marketing.There are four principles of marketing which are product, place, price and promotion.Product:Nokia 3310 Phone:Advanced messagingVibration featureTime management functionsVoice diallingPicture messaging*Customizable and downloadable profiles*Screensaver is based on picture message format: Any received picture message can be displayed as a screensaver*Clock, alarm clock*Stopwatch, countdown timer*Calculator, currency converter from idle mode*NITZ (Network Informed Time Zone)*Reminders (10 notes)*4 games: Snake II, Pairs II, Space Impact, and BantumiSize*Weight: 133 g (standard battery)*Dimensions: 113 x 48 x 22 mm, 97 ccDisplay*High-contrast, full-graphics display*Dynamic display layout adjusts automatically for optimal viewingPhonebook*Up to 250 locations in SIM card (number of memory locations in the SIM is SIM specific)*Fetch service: Possibility to use phone numbers from SIM memory when sending SMS, storing message centre number, voice mailbox number, or activating call divert to 'other number'Ringing Tones*35 fixed and 7 variable tones (for composed or downloaded ringing tones)Place:Getting the product or service to the customer. The location holds the key to new products becoming successful. If consumers don't know your product exists how can they buy it?Price:Price meets its own demand. The more popular a product is the more the value is added leading to high prices or good prices at discounted rates. The lack of a products popularity may cause the products to be high priced or low priced depending on its quality. All Nokia phones are cheap compared to their competitors but does that mean that nokia phones have low quality? No!!! Infact the company of nokia has had either one of their phones voted top phone in the world by consumers in 5 of the last 6 years and the Nokia 3310 was voted 2000 phone of the year and it is still under £100Promotion:Advanced messaging is easy, as messages are automatically connected together, giving you plenty of space to say what you want.Chat feature lets you talk using messages, keeping track of the whole conversation.Gaming is fun with the Nokia 3310 phone; the vibrating feature makes the phone vibrate at vital moments enhancing the whole play experience.With the reminder function of the Nokia 3310 phone you can save up to ten reminders to help you keep track of your busy lifestyle.How I used sources of primary and secondary information?Secondary Research:This research is sometimes known as desk research. I got all of my secondary research information from www.nokia.comPrimary Research:This also known as a field research and is about gathering information from the public by giving out questionnaires in order to aid the research.Below is a copy of my questionnaire.GenderMaleFemale82Age16-1819-2525-3030-Above7553Do you own a Nokia 3310 Mobile Phone?YesNo1010What features would you want on a phone?Composable...

Other Essays On Marketing Assignment

Ladder Of Inference Application Essay

3648 words - 15 pages aware of the four factors that affect how we think: social identity, emotions, unconscious and certainty.How my social identity has biased my decisionsIn 2009, I was hired by Cardenas Lawyers (CL) as a Marketing and Communications Manager. The Firm created this position based on the recommendation of an external advisor. The consultants recommended that the firm hire a person whose responsibilities would include ensuring that all customer

Why I Pursue A Master Degree?

879 words - 4 pages An Assignment ofWhy I chose to pursue a master degreeMohamud A. AhmedCOM 515 Business CommunicationsWalt SienkiewiczWhy I chose a graduate degree has many reasons that are not enough to summarize them here in one or two pages. The time I decided to join UOP was the right moment I seized my luck or I may have never got another chance to take the advantage of it. Coming back to academic field was not an easy task. It was an intrinsic party of my

Bayview - Report

931 words - 4 pages - contribution margin and upper limits of production13Exhibit D: Sensitivity analysis - hours of production14Executive SummaryThe objective of this report is to:*Build upon the results and calculations from our previous Bayview assignment and to create a production plan for the company, identifying the optimum production mix;*Perform sensitivity analysis as appropriate to support out production plans; and*Produce analysis sufficient to justify our

Campbell Soup

975 words - 4 pages container. The following figure showed the foundation of CSC. CSC used its engineering support and diversified production line to support customers with convenient, good taste and quality food.CSC is a decentralized company; its strategy is to diversify its business to product several products, and expand its marketing share. Something behind the diversified production line, used to support its operating system, is its CIRT and CCID department. Those

Dsadasfasf

2034 words - 9 pages Team Assignment Global Sports Shoe Industry The total sales of sports shoes in the main market, United States and Europe are softening. In US, after three years of sales growth, declined slightly in year 2009. Sales also fell slightly in European Big 5 countries, France, Germany, Italy, Spain and UK in the same year. International market is still posting growth in overall sales in Canada rose 4.6% and Japan's sales grew by 1% in year 2009 years

Acrylic Acid Plant

2524 words - 11 pages sufficient deionized water to bring the temperature of the stream to 200°C. The crude acrylic acid product is obtained by flashing the quenched reactor effluent. It may be assumed that all light gases (N2, O2, CO2) leave in the vapor phase. All other components distribute between the vapor and liquid phases. The temperature of any liquid stream containing acrylic acid may never exceed 90°C to avoid spontaneous polymerization. Assignment Your

Organisational Culture, How It Develops And How It Is Effected By External And Internal Forces

4670 words - 19 pages essential quality of the excellent companies" (p. 75)(3)The following assignment aims to answer the above questions by drawing on the studies of theorists in the business strategy field. The author will also make an attempt to evaluate these theories as to their relevance.What is organisational culture?Organisational culture can be defined as "The specific collection of values and norms that are shared by people and groups in an organisation and that

Patent Law. The Suit Of The South African Government By 39 Pharmaceutical Corpora-Tions, Concerning Imports Of 'genuine' AIDS Drugs. Author: Irina Violina

3393 words - 14 pages . ConclusionINTRODUCTIONThis assignment aims to analyse the case concerning the patent law, and par-ticularly compulsory licensing and parallel importing for drugs. The case arose from the dispute about AIDS drugs between the South African Government and 39 international pharmaceutical corporations. The battle was about the industry's pat-ent protection rights and patients' rights to affordable medicines.In order to analyse the laws applied and those that could

Character In "The Yellow Wallpaper" By Charlotte Perkins Gilman

1587 words - 7 pages The short story 'The Yellow Wall-Paper' written by Charlotte Perkins Gilman is a cry for freedom. This story is about a woman who fights for her right to express what she feels, and fights for her right to do what she wants to do. The narrator in this short story is a woman whose husband loves her very much, but oppresses her to the point where she cannot take it anymore. This story revolves around the main character, her oppressed life, and her

Edgar Allen Poe's View Of Death In "The Fall Of The House Of Usher"

1836 words - 8 pages Edgar Allen Poe's Symbolism of Death in 'The Fall of the House of Usher'Death is defined as, 'The termination or extinction of something' (American Heritage Dictionary). Edgar Allen Poe uses this description in 'The Fall of the House of Usher' in different ways. Poe's intention when writing 'The Fall of the House of Usher' was not to present a moral, lesson, or truth to the reader; he was simply trying to bring forth a sense of terror to the

"Slaughterhouse Five" By Vonnegut

2264 words - 10 pages When one begins to analyze a military novel it is important to first look at the historical context in which the book was written. On the nights of February 13-14 in 1944 the city of Dresden, Germany was subjected to one of the worst air attacks in the history of man. By the end of the bombing 135,000 to 250,000 people had been killed by the combined forces of the United States and the United Kingdom. Dresden was different then Berlin or many of

Similar Papers

Time Management Plan Essay

875 words - 4 pages completePlanning-Monday - Finish Marketing Research Projects class project-Tuesday - Finish Stress Management project-Wednesday - Study for Retail Management test-Thursday - Study for Marketing Management test-Friday - Start Management Principles take home test-Sunday - Finish Management Principles take home test-Monday - Start Marketing Management Project-Wednesday - Finish Marketing Management ProjectTaking ActionI am almost done this assignment and will study on Wednesday. Hopefully I will finish all of my work and there will be little distractions.Bibliography: http://www.yorku.ca/cdc/lsp/tmonline/time.htm

Customer Driven Marketing Strategy Of Titan (Watch Division)

2139 words - 9 pages Customer-Driven Marketing Strategy of Titan (Watch Division)IntroductionThe company we have chosen to analyze in our assignment is the world's fifth largest wrist watch manufacturer and India's leading producer of watches, Titan. This assignment tells us briefly what Titan actually is, its customer driven marketing strategy, how they create value for target customer view on the size and sales of the company and also the various market

Marketing Environment Of Samsung Essay

6148 words - 25 pages environmentProductPlacePricePromotionRecommendationsConclusionReferences (Use the Harvard Referencing System)Appendices (Number and give titles to all the appendices)CDASSESSMENT CRITERIA FOR GROUP WRITTEN ASSIGNMENT (60%) Assessment Criteria Excellent Good Average Poor Very poor Introduction (2.0) 2.0 1.5 1.0 0.5 0 Company background (2.0) 2.0 1.5 1.0 0.5 0 Segmentation, targeting and positioning (4.0) 4.0 3.0 2.0 1.0 0 Marketing environment (6.0) 6.0 4.0

Business Development Business Plan Of Isp Company

5286 words - 22 pages Table of Content1. Introduction 21.1. Problem outline 21.2. Objective of the assignment 21.3. Data collection methods and information sources 22. Executive Summary 32.1. Mision 43. Company summary 53.1. History 53.2. Market positron 54. Services 64.1. Service descriptions 64.2. Fulfillment 74.3. Future services 85. Market analysis 95.1. Customers and Target Markets 95.2. Service Business Analysis 105.2.1. Business Participants 105.2.1.1. Access