Marketing Assignment

2409 words - 10 pages

Marketing assignment by,Omar Abdulle - AVCE Business studies DepartmentTo be handed in by, 24th February 2003ToMarketing Lecturer - Carole LambertTable of ContentTerms of Reference/Procedures1Marketing Strategy (the 4 Ps)1How I used sources of Primary and Secondary Information5PEST Factors6How I analysed the impact of the external environment on my 6Marketing decisionsHow I analysed the marketing context and decided on an6Appropriate strategyBreak even chart7Product Life Cycle8Boston Matrix9Ansoff's Matrix10AppendixTerms of Reference / ProceduresI am a student at the College of North East London in the Business Studies department. I am studying for the Advanced Vocational Certificate ...view middle of the document...

To market the Nokia 3310 I would need to follow the four principles of marketing.There are four principles of marketing which are product, place, price and promotion.Product:Nokia 3310 Phone:Advanced messagingVibration featureTime management functionsVoice diallingPicture messaging*Customizable and downloadable profiles*Screensaver is based on picture message format: Any received picture message can be displayed as a screensaver*Clock, alarm clock*Stopwatch, countdown timer*Calculator, currency converter from idle mode*NITZ (Network Informed Time Zone)*Reminders (10 notes)*4 games: Snake II, Pairs II, Space Impact, and BantumiSize*Weight: 133 g (standard battery)*Dimensions: 113 x 48 x 22 mm, 97 ccDisplay*High-contrast, full-graphics display*Dynamic display layout adjusts automatically for optimal viewingPhonebook*Up to 250 locations in SIM card (number of memory locations in the SIM is SIM specific)*Fetch service: Possibility to use phone numbers from SIM memory when sending SMS, storing message centre number, voice mailbox number, or activating call divert to 'other number'Ringing Tones*35 fixed and 7 variable tones (for composed or downloaded ringing tones)Place:Getting the product or service to the customer. The location holds the key to new products becoming successful. If consumers don't know your product exists how can they buy it?Price:Price meets its own demand. The more popular a product is the more the value is added leading to high prices or good prices at discounted rates. The lack of a products popularity may cause the products to be high priced or low priced depending on its quality. All Nokia phones are cheap compared to their competitors but does that mean that nokia phones have low quality? No!!! Infact the company of nokia has had either one of their phones voted top phone in the world by consumers in 5 of the last 6 years and the Nokia 3310 was voted 2000 phone of the year and it is still under £100Promotion:Advanced messaging is easy, as messages are automatically connected together, giving you plenty of space to say what you want.Chat feature lets you talk using messages, keeping track of the whole conversation.Gaming is fun with the Nokia 3310 phone; the vibrating feature makes the phone vibrate at vital moments enhancing the whole play experience.With the reminder function of the Nokia 3310 phone you can save up to ten reminders to help you keep track of your busy lifestyle.How I used sources of primary and secondary information?Secondary Research:This research is sometimes known as desk research. I got all of my secondary research information from Research:This also known as a field research and is about gathering information from the public by giving out questionnaires in order to aid the research.Below is a copy of my questionnaire.GenderMaleFemale82Age16-1819-2525-3030-Above7553Do you own a Nokia 3310 Mobile Phone?YesNo1010What features would you want on a phone?Composa...


Marketing – The Ethics of Emotion from a Can - Thompson Rivers University - BUSN 6011 - Assignment

1747 words - 7 pages Assignment 3: Marketing – The Ethics of Emotion from a Can BUSN 6011 Business Ethics & Corporate Social Responsibility - Winter 2018 Dwight Linton - TXXXXXXX Page | 1 Assignment Overview Read Ethics in Action 8.1, “Marketing—The ethics of emotions from a can,” and answer the Think Theory question on page 349. Assignment 3 Question: • In the light of the normative ethical theories discussed in Chapter 3, how can we evaluate the use of the

Connector PDA Positioning Analysis using Marketing Engineering for Excel - graduate - Assignment

649 words - 3 pages MARKETING AND DIGITAL ANALYTICS - MKTG 5251 Name: Sarvani Viswanadha Pp UConn ID: 2714883 Assignment 1 Positioning the Connector 2001 – White paper The Connector, model version 10L, would be Netlink's first major product introduction since the company was formed. The following paper discusses regarding how to best position and target Connector 10L to ensure a successful launch

business proposal for marketing class - marketing 320 - assignment

2427 words - 10 pages new client acquisition costs.  Enhance your product line variety The enclosed proposal includes in-depth information about the new product line as well as the marketing strategy associated with it. You would find the proposed methodology and strategy development to further understand how this product would be accepted by the market and the customers. Call me at (804) 928-8017 if you have any questions or require further information. I am confident

Reflection about the consumer behaviour - University of Liverpool/ Marketing - Assignment

1214 words - 5 pages consumer’s real needs into account when they make promoting strategies. In China or other collectivistic countries, relationship-based promoting strategies can be primarily considered by marketers. The difference of language also can lead to the misunderstanding during marketing process which may bring the negative effect on the marketing strategies. Therefore, marketers need to totally understand the local traditions and customs and the real

analysing the marketing strategy about GM educational center - MBA - Assignment

1269 words - 6 pages entails advertising the business, or giving promotion scheme depend on seasonal and festival. For example, you have very good product or service, but if you cannot make let people know, your business cannot become a successful business. 5. New Learning By this assignment, I learnt how to set realistic and efficient vision and mission for an organization to achieve their goals and objective. Another learning is as the saying goes “No one is perfect

Business analysis and marketing strategy - Canine behaviour - Essay Assignment

4203 words - 17 pages Bishop Burton College Business analysis and marketing strategy FdSc Canine behaviour and training Module: Management of the enterprise Module Code: 93827 Student number: 20129216 Tutor: Lynda Taylor 13th January 2016 Contents List of tables 1.0 Introduction Page 1 2.0 Analytical tools Page 2 2.1 SWOT analysis Page 3 2.2 PESTLE Page 4 3.0 Marketing Page 6 3.1

Mock Contract for Business Course - TSU/Marketing - Assignment

777 words - 4 pages The Bridal Contract Hey girl! Thank you so much for considering me to glam you & your bridal party up for your big day! I am so honored to work with you. Please carefully review this bridal contract I have prepared just for you. I require this contract to be completed and submitted with a non-refundable deposit of $50.00 in order to secure your wedding date. The complete balance for your bridal party will be due ON the wedding date. Please feel

3501 management with the marketing strategy - university of birmingham - assignment

538 words - 3 pages What are the features of mergers and acquisitions? Advantage and disadvantage Mergers - also known as mergers and acquisitions - refer to the merger of two or more independent companies to form a single business, with the dominant company typically absorbing one or more companies. Acquisition - A company that buys or controls the assets or assets of another company's stock or assets in cash or securities. Mergers and acquisitions - refers to the

Lancome and AARS. Recommendation for partnership - Principles of marketing - Assignment

507 words - 3 pages Lancôme & AARS Lancôme has partnered with great non-profit organizations like St. Jude to help children with cancer afford their treatments. There is an organization named AARS (The American Acne and Rosacea Society) that I would love them to partner with Lancôme; I believe it could be a perfect fit for a great cause. The American Acne and Rosacea Society (AARS), a nonprofit Public Benefit Corporation, was established in 2005 as a conglomeration

NBC SNOOZE case why millenials arent watching tv as much - Ramapo Marketing - assignment

573 words - 3 pages Free advertising. To understand where they started one must look at NBC’s Marketing Management Philosophy. For this certain situation, their philosophy was to focus on Market Orientation. The concept focuses on wat the customer wants and to try and to integrate activities and working towards achieving their long-term goals by also satisfying customer wants and needs. NBC has done this by seeing how more people are using social media and they’ve adapted by

Marketing Metrics and Pricing Decision - S.P.Jain School of Global Management - Assignment Part 1

1769 words - 8 pages value of conventional pads. Hence, CMI should consider a price between $550- 650, in order to not exceed the perceived value in mind of the consumer, but at the same time receive a fair value for its breakthrough innovation. Question 3: What should be CMI’s strategic and marketing objectives in introducing the product? A pile driver is a device used to drive piles (poles) into soil to provide foundation support for buildings or large structures

Marketing Metrics and Pricing Decision - S.P.Jain School of Global Management - Assignment Part 2

1265 words - 6 pages MMPD: SBR3 – Group 4 (Amit, Priyanka, Rubi, Olivia) Question 1: How profitable is the current SKU in the product line for both Heinz and the retailer? - Consider profitability of both regular and promotional prices on a dollar and % basis The above calculation is done by taking regular price as well as promo prices into consideration; the price of each product was spread on per ounce basis and was multiplied by the number of units sold. Based on

marketing assignment of ceaser it services case study - Gtu - case study

788 words - 4 pages Free Caesar IT services Marketing multiple value proposition in one firm by Dhruv Patel In the year 2005, Caesar introduced Time value project in the market and marketed two of its major value propositions where they used to integrate organizational routine under single brand name. This idea led to creating case three critical problems: “The first key issue that was precisely the remarkable fact that integrated brand name led to diffuse marketing

JetBlue Case Study Written Assignment - New York University / Sales and Marketing

1064 words - 5 pages JetBlue Case Study JetBlue does a phenomenal job of fully addressing all the needs, wants, and demands of its customers. The needs of JetBlue’s customers come down to three simple necessity of food, security, and physical ability to seat and get to their destination. The airline offers free foods and beverages to ensure its customers hungry and thirst are sustained. Then the idea of safety comes from JetBlue's stellar airline service and humorous

Marketing Environment Of Samsung

6148 words - 25 pages environmentProductPlacePricePromotionRecommendationsConclusionReferences (Use the Harvard Referencing System)Appendices (Number and give titles to all the appendices)CDASSESSMENT CRITERIA FOR GROUP WRITTEN ASSIGNMENT (60%) Assessment Criteria Excellent Good Average Poor Very poor Introduction (2.0) 2.0 1.5 1.0 0.5 0 Company background (2.0) 2.0 1.5 1.0 0.5 0 Segmentation, targeting and positioning (4.0) 4.0 3.0 2.0 1.0 0 Marketing environment (6.0) 6.0 4.0