Marketing assignment by,Omar Abdulle - AVCE Business studies DepartmentTo be handed in by, 24th February 2003ToMarketing Lecturer - Carole LambertTable of ContentTerms of Reference/Procedures1Marketing Strategy (the 4 Ps)1How I used sources of Primary and Secondary Information5PEST Factors6How I analysed the impact of the external environment on my 6Marketing decisionsHow I analysed the marketing context and decided on an6Appropriate strategyBreak even chart7Product Life Cycle8Boston Matrix9Ansoff's Matrix10AppendixTerms of Reference / ProceduresI am a student at the College of North East London in the Business Studies department. I am studying for the Advanced Vocational Certificate ...view middle of the document...
To market the Nokia 3310 I would need to follow the four principles of marketing.There are four principles of marketing which are product, place, price and promotion.Product:Nokia 3310 Phone:Advanced messagingVibration featureTime management functionsVoice diallingPicture messaging*Customizable and downloadable profiles*Screensaver is based on picture message format: Any received picture message can be displayed as a screensaver*Clock, alarm clock*Stopwatch, countdown timer*Calculator, currency converter from idle mode*NITZ (Network Informed Time Zone)*Reminders (10 notes)*4 games: Snake II, Pairs II, Space Impact, and BantumiSize*Weight: 133 g (standard battery)*Dimensions: 113 x 48 x 22 mm, 97 ccDisplay*High-contrast, full-graphics display*Dynamic display layout adjusts automatically for optimal viewingPhonebook*Up to 250 locations in SIM card (number of memory locations in the SIM is SIM specific)*Fetch service: Possibility to use phone numbers from SIM memory when sending SMS, storing message centre number, voice mailbox number, or activating call divert to 'other number'Ringing Tones*35 fixed and 7 variable tones (for composed or downloaded ringing tones)Place:Getting the product or service to the customer. The location holds the key to new products becoming successful. If consumers don't know your product exists how can they buy it?Price:Price meets its own demand. The more popular a product is the more the value is added leading to high prices or good prices at discounted rates. The lack of a products popularity may cause the products to be high priced or low priced depending on its quality. All Nokia phones are cheap compared to their competitors but does that mean that nokia phones have low quality? No!!! Infact the company of nokia has had either one of their phones voted top phone in the world by consumers in 5 of the last 6 years and the Nokia 3310 was voted 2000 phone of the year and it is still under £100Promotion:Advanced messaging is easy, as messages are automatically connected together, giving you plenty of space to say what you want.Chat feature lets you talk using messages, keeping track of the whole conversation.Gaming is fun with the Nokia 3310 phone; the vibrating feature makes the phone vibrate at vital moments enhancing the whole play experience.With the reminder function of the Nokia 3310 phone you can save up to ten reminders to help you keep track of your busy lifestyle.How I used sources of primary and secondary information?Secondary Research:This research is sometimes known as desk research. I got all of my secondary research information from www.nokia.comPrimary Research:This also known as a field research and is about gathering information from the public by giving out questionnaires in order to aid the research.Below is a copy of my questionnaire.GenderMaleFemale82Age16-1819-2525-3030-Above7553Do you own a Nokia 3310 Mobile Phone?YesNo1010What features would you want on a phone?Composa...
