Marketing Differences B2 B & B2 C Paper

1283 words - 6 pages

IntroductionMarketing is an important part of any business, whether on the World Wide Web or not. Basically marketing is the linking of a producer (or potential producer) of any given service or product offered with customers, both existing and potential. This is also true for all online businesses that conduct between businesses to consumer (B2C) or business to business (B2B). Marketing research is formed thru several social sciences, particularly psychology, sociology, and economics. A creative minded person, generally one who has studied creative arts in a higher education institution handles the advertising aspect of marketing (nowsell.com 2005). Along with a marketer having gr ...view middle of the document...

Once this has been determined, the B2B and B2C marketing programs diverge (Murphy, 2002).B2B Marketing PlanThe B2B marketing plan normally tries to convert potential prospects into actual customers. This marketing campaign tends to be a long and very involved process. The B2B will focus on building a solid relationship with leads of the prospective business that can eventually be converted into a customer and an actual sale. The B2B marketing programs attempt to educate many different groups in the target audience since in a B2B the decision to purchase products normally involves many individuals from a company. As an example, in an email campaign the object is to have prospects go to the B2B's website to learn more about the product's features, benefits and the B2B's services that can be provided. (B2b Vs B2c Email, 2008).B2C Marketing PlanThe marketing plan for a B2C will focus on turning a shopper into a buyer. The B2C marketing plan tends to be aggressive and consistent in order to always covey the same message to the consumer. The marketing tools used consist of coupons, offers and web displays in order to sway the consumer into buying the B2C's products. An email marketing campaign for a B2C would be directed at getting the customer to buy the product immediately. Normally a B2C email marketing campaign would direct the consumer to a website designed to see and easily purchase the product. (Murphy, 2002).The major characteristic of B2C is that companies try to create a direct relationship with consumers without the involvement of intermediaries such as distributors, wholesalers and dealers. In B2C marketing the target customer is generally the public and a product or service is trying to be sold. The relationship will be generally non-existent and transactions will be done online without consulting a sales representative. The B2C site generally is set up like a store where the end-user can browse thru products, get a description, see a picture (in most cases), and ultimately purchase the product at their leisure. Usually (with exception to auctioning sites) the price stated on a site is fixed and cannot be negotiated, there are exceptions to this. These sites are often busy and packed with information, flashing icons, colors and other tactics to attract a potential buyer to an item for sale.Customer TypesThe type of customer of a B2B as compared to a B2C is also different. The buyer at a B2B tends to be more sophisticated and they tend to know the product better than the B2B themselves. These customers also require the product in order to be able to sell their product. The B2B customer is interested in the product because this customer wants to be profitable and successf...

RELATED

Essay On donotread

670 words - 3 pages Free 4.2 Illustrate differences in marketing products and services to businesses rather than consumers:4.2.1 The fasting moving consumer goods(FMCG)In B2C just focus in products which is bought frequently such as printer ink, pin …in Samsungso it just is basic items of basic needs that is reasons for low price and low risk in purchases. Besides, Product in B2B is not basic, more quality to produce in complex process so it is very high cost and

Supply Chain Paper

1303 words - 6 pages exchanges companies use to stay competitive. These exchanges are unique in their function and create distinct supply chain differences. This paper will discuss B2B and B2C commerce and how the supply chain differs on a B2B site compared to a B2C site.B2C sites are internet-based marketplaces. eBusiness portals link customers to suppliers with the objective of passing goods and services to the end user. B2C sites use three venues to entice prospects

The Major Differences Along The Supply Chain Between The Business To Business And The Business To Consumer Marketing

3523 words - 15 pages 1. IntroductionIn order to identify, analyse and evaluate the major differences along the supply chain between the business-to-business (B2B) and the business-to-consumer (B2C) marketing in the manufacture and retailing of fast-moving-consumer-goods, it is important to define the different terms.According to Wright, the supply chain can be defined as 'the entire network of suppliers, factories, warehouses, distribution centres and retailers that

E-Commerce Means Death Of Mass Marketing

1498 words - 6 pages say that as mass-marketing such e-commerce is frauds in the same level.3 Opportunities in both: the business-to-consumer and business-to-business online3.1 B2B (Business-to-Business)B2B (Business-to-Business) is a business market that sell products and services to other businesses for use in their daily operations or for making other products and services.Personally I do don't see a big difference between business-to-consumer (B2C) and business

Territory Design for business to business - SMU Business to Business - Essay

1204 words - 5 pages accounts, offer customer service, and emphasize all the product that are necessary to the company's selling strategy. Ironically, compensation schemes encourage salespeople to place forth the foremost effort wherever they can generate sales nowadays. In today’s B2C marketing landscape, salespeople have a troublesome road ahead of them. Buyers are currently up to speed in the purchase process as they have the resources to form educated purchase

Marketing Advertising Essay

2123 words - 9 pages INDUSTRY GUIDE: MARKETING & ADVERTISING Note: The fields and occupations listed below represent only a sampling of options MARKETING Marketing professionals seek to understand customers to influence their purchase and use of products or services. Your clients may be other businesses (B2B Marketing) and/or consumers (B2C/Direct Marketing). You may work in the marketing department of an organization (in-house) or for a marketing firm. Brand

Literary Analysis - Hills like White Elephants - WR 303 - Literary Analysis

1555 words - 7 pages 1 Madison Evans Jake Sauvageau WR 303 Literary Analysis 8/30/18 Ernest Hemingway’s Hills like White Elephants The short story Hills like White Elephants by Ernest Hemingway is a story about a man and woman who are sitting at a bar at a small train station somewhere in Spain. They seem to be having a heated conversation about a mysterious “operation”. The author never explicitly says what the issue is between the man and woman, but it can be

An Analysis of Walter Freeman, Father of the Lobotomy - NKU HNR 151H - Essay

1433 words - 6 pages 1 Brandell Hannah Brandell Prof. Tamara O’Callaghan ENG151H-007 5 May 2017 Walter Freeman and the Invention of the Lobotomy In Steely Library’s digital archives, one of the postcards from the Gilliam family collection is entitled Western Kentucky Asylum for the Insane, Hopkinsville, KY. The postcard dates back to 1915 and portrays a beautiful building, complete with red bricks and white columns. Many of the insane asylums around this time were

Lost Treasure, A story about a psychopathic father - Amity college 11BB - Creative Story

1130 words - 5 pages Lost Treasure When I was a child, my late father and I would spend every moment of the summer season on the sparkling white sand of the beach near our home. We would dance, kicking up the shiny surface so that the droplets glimmered like diamonds in the sunlight. We would lie on our backs and stare at the sky, until the swirling clouds began to take on our imaginative shapes mingled together by our fantastical minds. We would grip imaginary

robotics revolution represent for human employment in New Zealand in the next 30 years - massey university - management

1357 words - 6 pages Rebecca Hastie 11256694 How much of a threat does the robotics revolution represent for human employment in New Zealand in the next 30 years? In order to understand the threats that robotics may pose to human employment in the future, it is important to examine the ways in which robots and computerization are already influencing different employment industries today, and how they have changed our labor practices in the past. If this information

A review of “Indigenous remain ‘asset rich, dirt poor’ 25 years after Mabo”. - ANU - literature review

1115 words - 5 pages Free A review of “Indigenous remain ‘asset rich, dirt poor’ 25 years after Mabo”. In the article “Indigenous remain ‘asset rich, dirt poor’ 25 years after Mabo”, Indigenous affairs editor, Fitzpatrick (2017) presents the socioeconomic situation of the Aboriginal people, using the views of the former prime minister’s advisor, Josephine Cashman. Miss Cashman pointed out that the promises made to the indigenous people, presented in the Mabo case, had not

Comparison of Tom and Jay from Great Gatsby - English - Essay

749 words - 3 pages these two men’s differences, as the social hierarchy at the time suggested women were below men in all aspects, other than housework. Therefore, Gatsby and Tom’s personalities can be presented in their actions towards women and a clear indicator of Tom’s view towards women is exposed in Chapter Two, whilst there is a collection of people at the Buchanan’s flat in New York; ‘"Daisy! Daisy! Daisy!" shouted Mrs. Wilson. "I'll say it whenever I want to

term project of marketing strategy - global business management 1 st semester - essay

405 words - 2 pages are provided a great chance to customize their pizza and hence prizing totally depends on customization (includes type of meat, filling etc. using in pizza) Marketing Mix: Product: High quality, Varieties included in menu, responsive employees to provide best service quality to customers. Place: Outlets in crowded malls, LRT stations. Promotion: Special deal on game days, regularly updating pizza varieties through social medias such as Facebook

The advantages and disadvantages of social media - Bucks County Community College - essay

830 words - 4 pages Sioe Liang Ngeow ( Caden ) Alan Rubin COMP110.N12 15 June 2017 Wisely Use Of Social Media In the era of modernity, the application of technology is already inevitable, especially the use of social media. Social media such as Facebook, Twitter and YouTube have come into widespread use globally. As we all know, Mark Zuckerberg, as the chairman and chief executive officer of Facebook is ranked as one of the top ten wealthiest people in the world

Pet Peeves Public Speaking Speech - Public Speaking - Speech

506 words - 3 pages ​I’m​ ​not​ ​usually​ ​the​ ​kind​ ​of​ ​person​ ​to​ ​express​ ​when​ ​things​ ​annoy​ ​me--other​ ​than​ ​rolling​ ​my​ ​eyes,​ ​but​ ​there are​ ​actually​ ​quite​ ​a​ ​lot​ ​of​ ​things​ ​I​ ​don’t​ ​like.​ ​I​ ​can’t​ ​say​ ​I’m​ ​not​ ​guilty​ ​for​ ​some​ ​major​ ​pet​ ​peeves,​ ​like​ ​always​ ​being late,​ ​but​ ​here​ ​are​ ​my​ ​pet​ ​peeves​ ​that​ ​people​ ​should​ ​really​ ​work​ ​on. This​ ​one​ ​goes​ ​out​ ​to​ ​my​ ​mom…​ ​Yes