KOLEJ UNIVERSITI TUNKU ABDUL RAHMANFaculty of Accountancy, Finance and BusinessFaculty of Applied Sciences and ComputingAcademic Year 2013/2014ABDT2043 FUNDAMENTALS OF MARKETINGCOURSEWORK SPECIFICATIONCoursework Assessment (40%)
No.
Contributions to coursework
% of contribution
1.
Mid-Term Test: Multiple Choice Questions
25%
2.
Individual Tutorial Presentation
15%
3.
Group Written Assignment
60%
Total contribution
100%
Mid-Term Test: Multiple Choice Questions (25%)A mid-term test will be given during Week 3 tutorial. It consists of 25 multi-choice questions and will cover lecture topics from Weeks 1 to 2. Students are expected to complete all the questions wit ...view middle of the document...
1.5 spacing on A4 size papers.All pages must be paginated consecutively using Arabic numerals (e.g., 1, 2, 3, etc) including appendices and printed at the bottom centre of the page.Appendices: copies of articles must be attached to the report.Use the Harvard Referencing System.The written assignment must be submitted in second tutorial of Week 5 during tutorial session.A softcopy of the assignment in CD format must be submitted together with the written assignment.Students will get the feedback of their assignment during week 7.Students are required to submit their original work and avoid any plagiarism. Students are required to sign a declaration that the work submitted is their own work and that they have not in any way knowingly allow another student to copy it. It will be assumed that all submitted work is that of the students' own work.Students are also required to submit their work on to the SafeAssign and attach the result outcome along with their submitted assignment. Before submitting your completed assignment, you are required to check your written work with the SafeAssign available at CeL. The SafeAssign Report Summary percentage for your written work should not exceed 20%. Revise or rewrite your work to ensure your group meets this requirement. Attached the SafeAssign Report Summary to your written assignment.Report LayoutCover page (refer Appendix 1)Plagiarism Statement (refer Appendix 2)SafeAssign Result (should not exceed 20%)Table of ContentsContents of reportIntroductionBackground of the companyMarket segmentation, targeting and positioningMarketing environmentProductPlacePricePromotionRecommendationsConclusionReferences (Use the Harvard Referencing System)Appendices (Number and give titles to all the appendices)CDASSESSMENT CRITERIA FOR GROUP WRITTEN ASSIGNMENT (60%)
Assessment Criteria
Excellent
Good
Average
Poor
Very poor
Introduction (2.0)
2.0
1.5
1.0
0.5
0
Company background (2.0)
2.0
1.5
1.0
0.5
0
Segmentation, targeting and positioning (4.0)
4.0
3.0
2.0
1.0
0
Marketing environment (6.0)
6.0
4.0
3.0
2.0
0
Product (6.0)
6.0
4.0
3.0
2.0
0
Place (6.0)
6.0
4.0
3.0
2.0
0
Price (6.0)
6.0
4.0
3.0
2.0
0
Promotion (6.0)
6.0
4.0
3.0
2.0
0
Recommendations (4.0)
4.0
3.0
2.0
1.0
0
Conclusion (2.0)
2.0
1.5
1.0
0.5
0
References (6.0)
6.0
4.0
3.0
2.0
0
Appendices (3.0)
3.0
2.5
2.0
1.0
0
Report layout and format (4.0)
4.0
3.0
2.0
1.0
0
Good English grammar and spelling (3.0)
3.0
2.5
2.0
1.0
0
Additional InformationArmstrong, G & Kotler, P 2013, Marketing: An introduction, 11 edn, Pearson, England, relevant chapters will provide the necessary guidance.The marked assignment will not be returned but coursework marks with feedback will be released during Week 7.Penalty for late submission: Any assignment submitted after the due date without an approved extensi...
