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Marketing In Business Essay

983 words - 4 pages

Chitukula Nyirenda
Task 1Introduction1.11 In this task I am going to explain how marketing techniques are used to market products, the marketing technique that is used is to market these products is Ansoff's matrix.1.12A corporate object is a set of goals the company gives itself to make sure that they have sold the amount of products they decided to sell in that amount of time; Ansoff's matrix is good way to do this because it gives the business an idea of how they can sell their products and how they can archive this. This marketing technique helps the business to stick to its time frame. It's really important for the business to stick the time frame they set up to sell their products ...view middle of the document...

1.15A transitional product is when you buy a product once and have no regular contact with the actual company. The transitional product I am using as an example is the micro-soft and the product they make is the Xbox 360 video game console, it's a black console and you can decide how much storage you want on it 250 GB, 4GB or 16GB and it costs £159.99 for a new one thou you £109.99 for a pre-owned one and it's made by micro-soft, Its main rival in gaming business is Sony which makes a similar type of console the Xbox 360 competes with, the product Sony makes is the PlayStation 3. For micro-soft to sell their product successfully they will have to use Ansoff's matrix and one of the methods they would use is product development. Product development means new products will be made and will be sold on the same market. Product development will allow micro-soft to promote their product because they know that their loyal customers will definitely buy any new product they make so by sell it to same market the business is promoting the new product, Micro-soft would apply this method of marketing by being aware where their previous product was sold the most and taking their new products there.1.16A relationship product is like service you apply for that you can't get from the company but you can get from somewhere else. The relationship product I am using as an example is the Xbox live gold membership service; this allows you to play your games online with friends and other people from around the world....

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