Marketing In Business Essay

983 words - 4 pages

Chitukula Nyirenda
Task 1Introduction1.11 In this task I am going to explain how marketing techniques are used to market products, the marketing technique that is used is to market these products is Ansoff's matrix.1.12A corporate object is a set of goals the company gives itself to make sure that they have sold the amount of products they decided to sell in that amount of time; Ansoff's matrix is good way to do this because it gives the business an idea of how they can sell their products and how they can archive this. This marketing technique helps the business to stick to its time frame. It's really important for the business to stick the time frame they set up to sell their products ...view middle of the document...

1.15A transitional product is when you buy a product once and have no regular contact with the actual company. The transitional product I am using as an example is the micro-soft and the product they make is the Xbox 360 video game console, it's a black console and you can decide how much storage you want on it 250 GB, 4GB or 16GB and it costs £159.99 for a new one thou you £109.99 for a pre-owned one and it's made by micro-soft, Its main rival in gaming business is Sony which makes a similar type of console the Xbox 360 competes with, the product Sony makes is the PlayStation 3. For micro-soft to sell their product successfully they will have to use Ansoff's matrix and one of the methods they would use is product development. Product development means new products will be made and will be sold on the same market. Product development will allow micro-soft to promote their product because they know that their loyal customers will definitely buy any new product they make so by sell it to same market the business is promoting the new product, Micro-soft would apply this method of marketing by being aware where their previous product was sold the most and taking their new products there.1.16A relationship product is like service you apply for that you can't get from the company but you can get from somewhere else. The relationship product I am using as an example is the Xbox live gold membership service; this allows you to play your games online with friends and other people from around the world....

Other Essays On Marketing In Business

Subway Sandwich, Business Marketing Essay

4923 words - 20 pages Subway itself where they may face exceeding inventories in some Subway stores. Inventories should be managed, where they should track on inventories information about ingredients delivered to every store and also other relevant information's that are needed to manage better.Phase 2: Business Marketing PlanWe "OYA Technology" is a technological firm that would like to provide a computer based "Touch Screen Kiosk Ordering System" to provide a

Business Studies Marketing Plan - Business Studies - Marketing Plan

4075 words - 17 pages “Fitness R Us” to assess the situational analysis of the business, and in response develop an insightful recommendation of the appropriate marketing strategies Fitness R Us must adopt. Methods of analysis include identifying it’s current stage on the lifecycle: maturity, and thereafter creating a SWOT analysis based upon the current situation. Results reveal that the business is threatened by new competitors, and it’s weaknesses conclude that it has

business proposal for marketing class - marketing 320 - assignment

2427 words - 10 pages to the map, the price is relatively high due to the ingredient advancement specified to infants, and the quality has significant enhancement, so the product has high quality with reasonable price. BUSINESS PROPOSAL FOR LISTERINE - JUNE 2018 9 Financial Plan Cost Involved The cost involved in this product development would be product development fee, general research fee, and certification process fee. In the marketing process, the cost includes

Business Studies Unit 3 Marketing Techniques - Business - Assingment

695 words - 3 pages Unit 3 - Introduction to Marketing - Part 4 P6 Marketing Mix - The marketing mix refers to the set of actions in which a company carry out to promote and advertise their product within the market place. Price - ensuring that the price is within a reasonable region for customers to still feel confident when purchasing the product but also whilst the business is making a profit. Product - Appealing to the customer and fulfilling their needs and

Marketing Strategies

799 words - 4 pages Develop a marketing strategyEffective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define your vision, mission and business goals, and outlines the steps you need to take to achieve these goals.Your marketing strategy affects the way you run your entire business, so it should be planned and developed in consultation with your team. It is a wide-reaching and comprehensive strategic


766 words - 4 pages HAFSA. 10JP. BUSINESS STUDIES. MS KHAN. LOUIS VUITTON ¬ A MARKETING ANALYSIS Louis Vuitton is the world’s leading luxury products group. The strategy of LVMH is based on combining LVMH fashion and leather goods. It holds on to its own brand spirits and do things which are different from any other one .The various strategies of LV are as follows:- Price Strategy The most important strategy is price strategy. The prices of Louis Vuitton

Marketing Mix

1314 words - 6 pages on September 11th, there have been several airlines that have gone out of business or have filed bankruptcy. Southwest Airlines has been able to stay in business and out of bankruptcy, "Southwest Airlines is the only major airline to be profitable for the past 20 years" (McCarthy & Perreault, 2004). This level of success has been achieved in part because of their tremendous marketing efforts. Southwest Airlines is an airline with a creative

Marketing And The Marketing Mix

912 words - 4 pages intrinsic value of a product or service to consumers. A business may implement a variety of pricing policies dependant on revenue goals.Therefore in Marketing terms: PRICE = PRODUCT VALUEEconomic demand analysis (through market research) will indicate how much consumers are prepared to pay for a particular product or service at any given point in time. Here, the higher the price of a good, the fewer people that will demand the product. Their

Marketing Advertising

2123 words - 9 pages History Journalism Metropolitan Studies Steinhardt School of Culture, Education, and Human Development Educational Communication & Technology Music Business Media, Culture, and Communication Stern Marketing BEMT (minor) Tisch School of the Arts Dramatic Writing Cinema Studies NYU-Poly Computer Science, BS - digital game design and development, computer graphics and vision Civil Engineering, BS Integrated Digital Media, BS Gallatin Concentrations in

fashion marketing

285 words - 2 pages A market segment is a group of people with similar needs and characteristic, such as age, gender or life-style. 2. the key elements of the marketing mix are product, price, promotion and price. It is important to have a balance because the company ensures their products reach the market segments and helps the business remain competitive and extends its market share influence, each elements can satisfy different customers' needs. 3. Ben

Brand Marketing

448 words - 2 pages I decided to make presentation about how to make your business successful. At first I began to think about some effective methods how to do it but than I decided to talk about one specific and I think most important factors in determining whether a company succeeds or fails. And this factor is brand marketing.What is brand marketing?Branding is company's name, sign, symbol, design or a combination of them made for identifying the goods and other

Similar Papers

Digital Marketing In Contemporary Business And Future Perspective Australian Catholic University Digital Marketing Essay

2531 words - 11 pages Student: Jan Jacob Meinen (S00243801) Course: Digital Marketing – the connected space Lecturer: Mrs Francesca Caflisch-Martin Campus: North Sydney Word Count: 2038 words Marketing Essay Digital Marketing in Contemporary Business Practises and Future Perspective DISCLAIMER: I hereby certify that I am the author of this document/paper. All the sources that I have used have been fully acknowledged and disclosed. Any data, ideas or words from

Assess The Value Of Marketing In This Major Financial Services Group As A Business Philosophy. Based On Barclays. Module Was Marketing In Financial Services. Enjoy!!!

2338 words - 10 pages To assess the value of marketing for Barclays I need to define the term "Business Philosophy"This is where Barclays feel that we should put marketing at the heart of our organisation. This would enable us to be more customer focussed and customer driven. This would result in many of our company's processes being restructured to identify what our consumer's needs and wants are. With this information a product can be developed to satisfy then

Marketing Essay

560 words - 3 pages who do same business abroad11)200.000 tl12)140.000 tl13)30.000 tl14) What are the risks of this business idea ?may be people dont like color of coffee,customer don't come to our shop as we expected.Other risk that Ministry of Health doesn't allow to sell colourful coffee15) What should we do to improve this business idea in terms of Marketing and Planning ?marketing research can be done,consulted the people who have coffee shop,got adviced some personsCan be tv advertising,

Business Studies Marketing Strategy Essay

572 words - 3 pages the business covers its costs and makes an acceptable profit. The total costs of producing one unit of the product are calculated to which is added the required profit margin. This gives the selling price.COMPETITIVE PRICINGWhere the amount of competition in the market is strong so customers have a wide choice of suppliers to buy from businesses must set their prices close to the prices of competitors, having regard to the quality of the product