Marketing Metrics And Pricing Decision S.P.Jain School Of Global Management Assignment Part 2

1265 words - 6 pages

MMPD: SBR3 – Group 4 (Amit, Priyanka, Rubi, Olivia)
Question 1: How profitable is the current SKU in the product line for both Heinz and the retailer?
- Consider profitability of both regular and promotional prices on a dollar and % basis
The above calculation is done by taking regular price as well as promo prices into consideration; the price of each product was spread on per ounce basis and was multiplied by the number of units sold.
Based on this observation, the 50-ounce was seen as the most profitable for regular price model and the 36-ounce was seen as most profitable for promo price model.
Question 2: What we would need to do in terms of trade dealing to make customer purchases of larger sizes make sense for retailers and make sense for Heinz? (Start by 46-oz size).
According to the sales figure in 2016, the 50-ounce bottles dominate Heinz tomato ketchup sales at 44% of total sales. However, the 50-ounce bottles will take up a lot of place on the shelf for the retailers, and in case of stock-outs the consumer will be left disappointed. So what kind of trade dealings can we consider to make purchase of larger sizes sensible for both Heinz and the retailer?
Recommended trade dealings:
• Heinz can work with retailers to educate them how the smaller sizes of ketchup, particularly the 24-ounce Red Rocket, eroded profitability for all parties involved. This is especially because profitability on a per-customer basis was higher with the larger bottles. Heinz can emphasize on the mutual benefit of offering larger sizes. The 24-ounce Red Rocket can be phased out, despite its overwhelming popularity, and gradually be replaced by the larger bottles that yielded greater per-customer profitability and category growth for both retailers and Heinz.
• Heinz can offer trade dealings in a form of distributor incentives, such as price discounts, quarterly rebates, and co-op advertising fees, to cash collection history.
• To tackle issue on limited space on supermarket shelves, we can recommend Heinz to optimize unused space by launching a series of standalone, dedicated Heinz shelves. This will create more space exclusively for Heinz that really stand out in the crowd.
For hypermarkets like Wal-Mart and Club, the standalone shelves may take form as gondola or supermarket islands. The gondola may take shape as a giant Heinz bottle, with a shelf capacity of up to 200 units of 46-oz sized Heinz ketchup.
For smaller retails such as supermarket or convenience stores, the gondola presence should be more compact such as this:
Question 3: Are there other sizes we should consider promoting? Are there SKUs we should consider adding or removing from the current ketchup product line?
Heinz Ketchup is the current market leader in the category. However, there were faced with problems associated with maximising retail shelf space for their SKUs and the means to sell larger pack sizes to end customers in order to optimise revenues and profits. Further, the requirement...


Marketing Metrics and Pricing Decision - S.P.Jain School of Global Management - Assignment Part 1

1769 words - 8 pages , contributing to a performance increase of 20%. Therefore, a customer should be willing to pay CMI’s new cushion pad at an extra 20% from the price of normal conventional pads. Corporate management expected a contribution margin after all manufacturing costs of 40% to 50% of selling price. Question 2: What price should CMI set for one of its new cushion pads? Why? Focus on 11.5 inch pads. We use value in pricing method, whereby there’s a price point at

Project Charter for SGX Singapore - S.P.Jain School of Global Management - Research Paper

1067 words - 5 pages S P JAIN SCHOOL OF GLOBAL MANAGEMENT - INDUSTRY INTERFACE PROJECT (IIP) Global Immersion Project 3 Singapore Exchange Limited (SGX) 16 October 2018 Table of Contents Introduction 1 Project scope 1 Roles and responsibilities 2 Approach 4 Protocols 5 Other information (provided by SGX) 5 1. Introduction SP Jain School of Global Management (SPJ) engages in industrial interface projects (IIP) for its Masters of Business Administration (MBA) students

CAPM and 3 Factor Model (Fama French) Data analysis - Copenhagen Business School - Asset Pricing - Assignment 1

1150 words - 5 pages Asset Pricing: Home Assignment 1 Submitted by: Marc Ercolao, Lennart Janssen, Florian Preis, Dominik Rappe, and Ludwig Skogman Question 1 In this section, we regress the excess returns of the S&P 500 on the market risk premium of the S&P 500 between January 1964 and January 1993. The mean returns of the 25 FF portfolios, as well as their betas and alphas, are presented in Tables 1 to 3. All the variables in the following regressions are

JB Hi-Fi Demand Forecast and Pricing Strategy - Marketing - Report

2501 words - 11 pages , Marketing Management, 15th ed., Pearson, Global. Linden Brown, P. K. S. A. S. B. G. A., 2006. Marketing. In: Marketing. Frenchs Forest, N.S.W.: Pearson Prentice Hall, pp. 440-441. Magnus Johansson et al. 2011, ‘Pricing strategies and pricing capabilities’, Journal of Revenue and Pricing Management, 11(1), pp.4–11. Newzoo 2017, Global Games Market Report, Newzoo, 25 April 2018,

term project of marketing strategy - global business management 1 st semester - essay

405 words - 2 pages different parts of US, India and Mexico. Demographic: More focus will be on India because the competitor is limited such as Pizza hut and Domino’s pizza and concentrated on Y Generation (Age group between 18 -29). Psychographic: People started to depend on fast food which increases the high demand for pizza in daily life. It also provides sports bar facilities away from family atmosphere. Behavioral: Special deal for families Pricing strategy: customers

3501 management with the marketing strategy - university of birmingham - assignment

538 words - 3 pages management is a responsibility that brings many challenges. A large part of these problems are trivial, and other issues are critical to the prosperity of the organization, especially in terms of strategic performance and the bottom line of the organization. Bounded Rationality - Bounded rationality does not help traditional economists model the market and behaviour. However, as a way of life and money, it makes a lot of sense. Herbert A Simon (2000

International business management - Acsenda school of management. International business Management - Assignment

1097 words - 5 pages Running head: ANALYSIS OF A CURRENT TOPIC 1 ANALYSIS OF A CURRENT TOPIC 2 Analysis of A Current Topic Emmanuel Ifepe (3156010) Acsenda School of Management Professor: Sylvain Charbonneau BIBM101: Introduction to International Business 6th of June 2018 US slaps tariffs on EU steel and aluminium Before I go into the topic I will talk about some terms on the topic as regards to the course contents briefly. According to chapter 3 of the course

International business management - Acsenda school of management. International business Management - Assignment

1078 words - 5 pages Introduction to international business management expanded my knowledge about what it is required to successfully manage a business that operates internationally. In the last 11 weeks I have learnt many concepts concerning international business management from the classroom lectures, the textbook and the course contents online but I will summarize my most significant lessons from the course. Based on the overview of international business I

Was the Rape of Nanjing an Act of Genocide? - Roslyn high school/ Global History - Assignment/ Homework

761 words - 4 pages Aaron Moses 4/24/17 Global History 2 Period 6 Was the Rape of Nanjing an Act of Genocide? The Nanjing Massacre is said to be one of the worst incidents of mass extermination that occurred during World War II on December 13, 1937. It is also known as “The Rape of Nanking,” where in a duration of six weeks, over 260,000 Chinese civilian lives were lost to Japanese soldiers. Men and women were tortured, raped, sexually mutilated, and murdered in

Unit 7 assignment Purdue global - Mt140 intro to management - Paper

546 words - 3 pages Unit 7 Assignment May 6th 2019 Stephen Montalbano Mt140 Dr. Locker Unit 7 Assignment A very well known company I decided to choose is the Coca-Cola Company. The company was started in 1886, in downtown Atlanta, Georgia. Coca-Cola is multi-billion dollar corporation that specializes in non-alcoholic beverages. Coca-Cola is a leading company in beverages with four major brands known as Coca-Cola, Diet Coke, Fanta and Sprite. Coca-Cola serves over

Patagonia's Anti Growth Strategy - University of Scranton 504A Management Module - Week 2 Discussion Assignment

2030 words - 9 pages embodiment of the company’s ongoing campaign to encourage a national conversation about the threat posed to the planet by a global economy that depends on relentless growth and consumerism. That conversation—despite being spurred, in recent years, by such figures as the author-activists Bill McKibben (a former staff writer) and Naomi Klein; the economists Robert Costanza, Tim Jackson, and Peter Victor; and the participants in a thinly spread “degrowth

Value Co-creation and its marketing application - University level - Two part essay

3794 words - 16 pages examined an organization or enterprise in terms of traditional and digital marketing. In Assignment 2 you will examine the same organization or enterprise in terms value co-creation. This assignment has two parts. In PART 1 you will identify what you mean by value co-creation. You are putting forward an argument here so it MUST be based on course content and readings. (Please see a list of reading below). Place your answers to PART 1 and PART 2 in

global studies the causes of war - global studies - assignment

1598 words - 7 pages ). What Bird points out in his study is atheist have killed more people than religious groups and explains millions perished in Hitler's holocaust, Stalin's Russia, Ceausescu's Romania, Mao's China, Pol Pots' Cambodia, and the Kim family dynasty of North Korea (Bird 2014). Bird explains history is easily forgotten and society is to easily swayed with the current news on the Global War on Terror (Bird 2014). A tertiary example is the terrorist attack

Critical Analysis and Evaluation of pros and cons about teenagers who work as part-time - SIM - Assignment

457 words - 2 pages Thesis The article explains some pros and cons about teenagers who work as part-time or full-time worker during the school year. Projects and research have been done by the author himself and other researchers to make this article trustworthy. He also gives some suggestions to help readers who need some advices to make their own decision to work or not during their study. Critical Response In the first paragraph, it is clear that the author

Marketing Management And Strategy For Myer Comapny. Nick HSU

4034 words - 17 pages overseas.3.5 GENERIC STRATEGYGeneric marketing strategies provide a useful, broad structure to guide the formulation of a firm's marketing strategy (Craven et al, 2000). It means the ultimate need of each firm is to develop its own, unique marketing strategy that draws upon its own capabilities and its own assessment of market opportunities. The four generic strategic focus areas are branding, innovation, low price-cost and channel management.3.6