Marketing Plan Assignment

5382 words - 22 pages

1.0EXECUTIVE SUMMARYSR & CKV Sdn Bhd is a licensed in-bound tour operator and is specialized in providing river cruise and Bed & Breakfast (B&B) services beside the Klias River, Beaufort District, located 120KM from Kota Kinabalu, Sabah. The Company offering different river cruise packages for tourists to see the rare proboscis monkey, fireflies and many other wildlife's along the Klias River. The Company has set up a motel beside Klias River which consists of ten guest rooms with a breathtaking view of the river. Beside that, the company has constructed a jetty complex and acquires several high powered cruise boats for providing river cruise service to its customers.The motel ...view middle of the document...

Klias River is one of the many interesting sites in Sabah and in recent years the area has been gaining popularity among foreign tourists due to the presence of the unique and rare proboscis monkey (only appear in Borneo Island).SR & CKV Sdn Bhd has been in operation in that area since the third quarter of 2008. The Company has generated reasonable profit so far from this venture given its reasonable start-up costs and certainty of tourists visiting to the area. With the huge potential of Klias River has to offer, the Company is in the midst of expansion at the same site but this time it is on a much bigger scale that would ultimately put the company as a major tourist player at Klias River area.2.1MARKET SUMMARYThe World Tourism Organization revealed that 898 million international tourist arrivals was achieved in 2007, a 6.5% growth per year (1950 - 2007), and an excellent growth over the last 50 years. This number is forecast to rise to 1.6 billion international tourist arrivals worldwide by 2020. Meanwhile, the International Tourism Receipts in 2006 totaled US$733 billion.In Malaysia, total tourist arrivals and receipts are shown as below:YearArrivals (million)Tourism Receipts (RM in million)200010.22 17,335.4200112.78 24,221.5200213.29 25,781.1200310.58 21,291.1200415.70 29.651.4200516.43 31,954.1200617.54 36,271.7200720.97 46,100.0According to Tourism Malaysia, tourist arrivals to Malaysia reached 20.97 million in 2007 which exceed the target set by government of 20.1 million. This figure represents an increase of 19.5% as compared to the same period in 2006.The top tourist generating markets were Singapore, Thailand, Indonesia, Brunei, Japan, China, Australia, United Kingdom, India and Taiwan.For the year 2008, Tourism Malaysia is targeting 22.5 million tourist arrivals, representing 7% increase from actual arrivals in 2007. To achieve this target, Tourism Malaysia would continue with the programmes implemented in 2007 like Visit Malaysia Year 2007 but with improvements from time to time.The Tourism Minister, Dato' Sri Azalina Othman Said, has said that she wants to spend less on promotional campaigns and earn more through tourist receipts. Just days into her new job, Dato's Sri Azalina is finding ways to entice the tourist dollars - and one way is through the extensive promotion of eco-tourism. She has emphasized that this shall be her main priority due to the fact that the country is blessed with a wonderful natural environment besides focusing on the service sector such as improving, among others, facilities at tourist's spots, hotels, motel and tourism products.2.1.1STATE OF SABAHTourist arrivals to Sabah are shown as below:YearMalaysianInternationalsTotal2000365,537408,938774,4752001512,514406,009918,5232002579,092528,2641,107,3562003681,742569,7121,251,4542004980,963792,3081,773,27120051,067,677761,0941,828,77120061,340,735750,9232,091,65820071,490,783987,6602,478,443As for Sabah, 2007 was unquestionably a better year than 20...


The Marketing Plan Objective Essay

605 words - 3 pages follow the step in the marketing mix strategies. The company will also aware of the change in demand because of the seasonal impact on sales. We hope that we can increase our sales by 2 % for each period after winter season. However, we will decrease our productivity during winter to balance the decreasing number in sales. We plan to do more promotion, including trial promotion to attract the market in the coming season.3. Retain earnings

Business Studies Marketing Plan - Business Studies - Marketing Plan

4075 words - 17 pages internet marketing, in which all correlate to promote synergy within the business. Planning, monitoring and controlling in the form of comparing planned results to actual results and revising the marketing plan will ensure Fitness R Us constantly strives to achieve their objectives. In long-term, these suggestions will eradicate the weaknesses and threats Fitness R Us is experiencing and allow it to move into the stage of renewal. Situational

International Marketing Plan And Objectives

996 words - 4 pages Pure-n-Clean Water Filtration: International Marketing Plan and ObjectivesPure-n-Clean is a company that specializes in the manufacturing of water filters for under-developed and third-world countries. The company is currently seeking to expand business to Mexico based on the growing tourist areas throughout the country. The filters will allow local water sources to be used for drinking water for locals and tourists. The first step in any

Paper On Marketing Plan For Swatch Watch

1174 words - 5 pages INTRODUCTION:This marketing plan is prepared to explain the goals and objectives of a dedicated marketing function within The Swatch Group (Swiss) when The Swatch Group (Swiss) exports Natural Sign Swatch Watch to Malaysia. This plan draws on the experience of marketing professionals in this industry as well as professionals in the advertising, marketing and community relations' disciplines of the private sector. The target market is for

McDonald's Marketing Plan Phase II Essay

1909 words - 8 pages to eat. Not all consumers have the same taste buds and some do not believe in eating at fast fool retail stores. McDonald's marketing plan is to approach all consumers and inform them of the healthier menu available with the same great taste McDonald's is known. The healthier menu applies to every one of any race, religion and gender. The opportunity is available for the athletic minded person and the health conscious consumer.ReferenceUSA Today

Paper On The Power-Maxx Marketing Plan

7348 words - 30 pages Power-Maxx Marketing Plan PAGE \* MERGEFORMAT 1 The Power-Maxx Marketing PlanRobi James, Tonya Standerfer, Michael Vaccaro, Jolene WilliamsUniversity Of PhoenixThe Power-Maxx Marketing PlanExecutive SummaryPower-Mass is a company with the corporate office located in Boise, Idaho, a manufacturing facility in the Golf Region, and five distribution centers strategically located throughout the United States. Power-Mass specializes in the

Detailed International Marketing Plan Outline: Part II

1803 words - 8 pages detail. The international marketing strategy is outlined with respect to the product, promotional strategy, pricing strategy, and distribution. A marketing budget is designed to incorporate promotions for the air conditioners and deals with all the support needed to implement air conditioners in the market. Implementation and control of the marketing plan is looked at with focus on the timeline and milestones, the monitoring process, and the

Marketing Plan For McBride Financial Services

824 words - 4 pages Marketing Plan for McBride Financial Services"McBride Financial Services will be the preeminent provider of low cost mortgage services using state of the art technology" (Apollo Group, 2005). Currently McBride is operating in five states including Idaho, Montana, Wyoming, North Dakota, and South Dakota. McBride Financial services wants to be a one-stop mortgage provider by offering the most efficient and effective processing of mortgage

marketing plan nexba enterprises - masters - report

2638 words - 11 pages MRKT20052: Marketing Management and Digital Communications Assignment 2 SUBMITTED BY- HARSIMRAN SINGH 12068889 NEXBA BEVERAGES COMPANY MARKETING PLAN LITERATURE REVIEW The report gives a proper promoting plan to Nexba Beverages, an association set up by two youthful Australians Bilbe and Douglas in 2010. The reason for this showcasing plan is featuring how the organization proprietors can get ready to embrace new systems which would take into

Marketing Plan - Mouth Wash

889 words - 4 pages TO:MARKETING DIRECTORFROM:MARKETING MANAGERDATE:26TH AUGUST 2003RE:PROMOTIONAL STRATEGY: MAXI-FRESH MOUTHWASH1.0 INTRODUCTION-The Malaysian oral hygiene market consists an estimated 2million users with an estimated market size of RM30, 500, 000.00-Relatively matured market with minimum players. Market leader, Listerine, Oral-B.-Purpose of the proposal is to recommend marketing and promotional campaigns to effectively launch our latest product

Arnotts marketing plan

511 words - 3 pages Free Arnott's Biscuits Limited Parent Company Campbell Soup Company (Campbell's) Category Food Products Sector Food and Beverages Tagline/ Slogan There is no substitute for quality USP Health and wellbeing of consumer is primary. STP Segment Health and quality conscious consumers Target Group Middle and upper class, with prime focus on children under 12 Positioning Committed to the health of Australians SWOT

Marketing Plan For Development Of Multi-Cultural Calendar

4971 words - 20 pages TABLE OF CONTENTS1.0 Executive Summary2.0 Situational Analysis (from industry perspective)2.1 Costs2.2 Profits2.3 Competitors2.4 Macro environment market summary2.5 Market demographics2.6 Market needs2.7 Market trends2.8 Market growth2.9 SWOTT analysis2.9.1 Strengths2.9.2 Weaknesses2.9.3 Opportunities2.9.4 Threats2.9.5 Trends3.0 Marketing Strategy3.1 Financial plan3.2 Market objective3.3 Target market3.4 Segmentation3.5 Differentiation3.6

Marketing Strategies

799 words - 4 pages planning tool that:describes your business and its products and servicesexplains the position and role of your products and services in the marketprofiles your customers and your competitionidentifies the marketing tactics you will useallows you to build a marketing plan and measure its effectiveness.A marketing strategy sets the overall direction and goals for your marketing, and is therefore different from a marketing plan, which outlines the

Marketing Differences B2B & B2C

1283 words - 6 pages , particularly psychology, sociology, and economics. A creative minded person, generally one who has studied creative arts in a higher education institution handles the advertising aspect of marketing ( 2005). Along with a marketer having great customer orientation skills and a focused mind, they will utilize a marketing mix consisting of the 4P's. Using the marketing mix to form a marketing plan the marketer will find what the consumers' desires

"Using Perceptual Maps In Marketing"

986 words - 4 pages Free whether I should maintain my current positioning strategy and enhance it, or changed the positioning completely. Other option is to launch a new motorcycle that targets younger customers, with the challenges of having to decide its features and to price it right to target.Depending on my decision, I will have to create a marketing plan that reflects the strategy and the differentiation. I have $13 million budget to implement my marketing plan