Memo To Ebusiness Chief Marketing Officer

850 words - 4 pages

To: John Doe; Chief Marketing OfficerFrom: Jane Doe; e-Business Marketing ConsultantDate: June 29, 2007Re: Targeting "niche" marketing and website redesign.Three years ago has spent hundreds of dollars in launching our site, purchasing site submission parcels, classified ads and bulk e-mail addresses; yet we are lacking to attract some traffic to our site. At present, we are marketing to consumers that have diverse needs and are not interested in the type of products we are offering. The problem could possibly be that we may not be selling our product to our true consumer or may be we are not marketing the correct type of product to our consumers. Therefore, we need ...view middle of the document...

•Identify and fill the unmet needs of the customers.Once we have identified the needs of our customers, we can use that information to set us apart from other businesses by incorporating and filling in those needs thus we can be viewed as an expert in these products. By redesigning our website we can set ourselves apart from our competitors. Thus, the need to recreate our site has become a necessity.•Collecting our customers and contact information.Since the online market has become very competitive the only way to stay on top is by satisfying our customers and fulfill our visitors by answering their concerns via email or 1800 phone number is sure to grab their attention. By collecting their information we can further assist them or email them any special offers so that they can spread news of our web site via word of mouth to their friends and family.Redesigning our websiteIn addition to an excellent shopping cart system and checkout procedure, we need to include elements like these:•Buying guides•FAQs (frequently asked questions)•Interactive Tutorials•Honest reviews of each manufacturer's product line contrasted with other manufacturers' offerings•Easy comparisons within a manufacturer's product line•Live chat that allows shoppers to ask questions from a knowledgeable person 8 to 10 hours ...


The Management Assignment

707 words - 3 pages small organization to hundreds or thousands of managers in multinational companies. In large organizations, the board of directors defines the policy which is then carried out by the chief executive officer, or CEO. Some people agree that in order to evaluate a company's current and future worth, the most important factors are the quality and experience of the managers.Read more:

Workforce Planning and Development - WGU, Workforce Planning - Essay

1077 words - 5 pages Workforce Planning & Recruitment Task II The causes of workplace conflict between the City’s police officers and City management in the current situation are anger, policies perceived to be unfair and poor communication. According to the July 2, 2014 Memo entitled Police Officers’ Reaction to Planned Cuts in Overtime Pay (the “Overtime Memo”), the police are upset not just that their earnings will be greatly reduced, but also about the manner in

Supply Chain Paper

1303 words - 6 pages exchanges companies use to stay competitive. These exchanges are unique in their function and create distinct supply chain differences. This paper will discuss B2B and B2C commerce and how the supply chain differs on a B2B site compared to a B2C site.B2C sites are internet-based marketplaces. eBusiness portals link customers to suppliers with the objective of passing goods and services to the end user. B2C sites use three venues to entice prospects

Problem Solution: Gene One Corporation

5259 words - 22 pages publicly traded entity.Implementation PlanThe purpose of an implementation plan (see Table 7, page 19) is to provide Gene One with a detailed process in achieving the end-state goals. For example, the company needs help in developing new marketing and advertising avenues. Teri Robertson, Chief Technological Officer, is responsible for hiring a Technology Design and Marketing Firm by May of 2006. By November 2006, initial plans for new product

Paper On Gene One Benchmarking

5503 words - 23 pages Report," 2008).How the researched company responded to the issue?During 2000 Coca-Cola began experiencing falling sales and operating incomes which forced it to downsize its workforce by almost 5,000 employees ("IBISWorld Industry Report," 2008). In 2003 Jeffery Dunn, President and Chief Operating Officer, stepped down from his position and was replaced by Steve Heyer. It was Steve's responsibility to oversee the continued growth of the company

Ensign Essay, Relationship between Masterchiefs and Officers - ROTC - Essay

595 words - 3 pages Free enlisted. There is no need to puff out your chest and pull rank for the first couple months, as instead you could be focusing on trying to learn your job and role better. It’s quoted “the junior officer/chief relationship is a fragile partnership, and it needs constant maintenance. It should be open and frank, without egos and/or rank into the conversation. Trust me, the chief knows you are the officer.” This just reinforces the fact that the

Assignment for business international - freeman collage - essay

1003 words - 5 pages service-based economy. The services industry comprises about two-thirds of the country’s GDP, while the mining and agricultural sectors now contribute around 6 per cent to GDP. “It's my belief that a lot of the businesses that moved their activity to the Philippines for a significant cost saving are now concerned by their customer dissatisfaction,” Darren Lord, chief executive officer of The Smart Group, says. “They are now looking for a better

Policies and Governance in Sport - Southern Miss/ Sport Management - Essay

1050 words - 5 pages for USM athletic programs and impacts Student-Athletes for years to come. 5. The structure of the organization is organized not by departments, but individual directors of each category: · Associate Athletic Director of Major Gifts: Brian Morrison · Chief Financial Officer: Christi Holloway · Staff Accountant: Misty McWhorter · Assistant Director of Development: Cody Bielstein and Bret Hardin · Senior Associate AD: Internal Operations: Kent

Lululemon analysis: Research Project - Intro to Business - Research Paper

2256 words - 10 pages Free the fashion world and one foot in athletics while Nike has both feet in athletics” (Sarkar, Kumar, 2019). When asked about the future of the company, Chief Operating Officer Stuart Haselden commented: “We really believe that Lululemon can be a dual-gender brand, and that our men’s business can ultimately be as big as our women’s” (Sarkar, Kumar, 2019). Another trend we can expect from the company in the future is a more global approach to their

Strategic Evaluation and Recommendations - University of Phoenix/STR581 - Assignment

1902 words - 8 pages , 2019). Big Lots Global Strategies Big Lots is currently playing catch up in the digital world in 2015. Although, entering the digital world segment later than its competitors Big Lots e-commerce has been steadily growing since 2016 (Rossolillo, 2016). Big Lots hired Steve Haffer as senior vice president (SVP) Chief Customer Officer. Mr. Haffer is responsible for engaging customers, brand development, advertising, marketing, e-commerce. Mr

Research Paper on why police officers should or should not wear body cameras. - Tennessee Tech University/Conflict Management and Negotiation - Research Paper

5059 words - 21 pages 2 This report looks at the process of negotiation that a municipality can take when, deciding whether to implement body cameras which are a costly new initiative. Through interviews with a City Manager, Police Chief, and Police Officer along with a review of literature and research, information is compiled to allow an analysis and development of options to find a solution that is mutually acceptable to the entities. Police Body Worn Cameras

Arthur Anderson And Enron

555 words - 3 pages Congress will impose tight restrictions on the amount of non-audit work they do.As well as the question of the services that Anderson provided, there is another aspect to their independence that has been challenged. Some Andersen executives ended up taking jobs at Enron. Richard Causey, Enron?s chief accounting officer, and Jeffrey McMahon, chief financial officer, both worked for Anderson before moving on to Enron. The fact is that, it is far too

constitutional and administrative - first year law student - assignment

1670 words - 7 pages Superintendent Dumbledore is clearly using his discretion to make a decision that will positively affect both sides. Furthermore, superintendent has the expert knowledge of his resources (officer) and how they should best be spread out, unlike Neville. In the case of R v Chief constable of Sussex, a similar situation occurred, the verdict was that the chief constable had to determine where his officers were to be in operation, also because chief

college & career research paper - connections - research

1189 words - 5 pages Free major in Criminal Justice, I feel as though majoring in this would benefit me in becoming a police officer. After college I want to become a police officer. It’s always been a dream of mine to enter the force and serve the people. I want to work my way up the ranks in the force, starting as a regular patrol officer, and then working to ultimately become the Chief of police in the department I work at. Most police officers have a minimum of a high

The Federal Emergency Management Agency - Park University - Essay

2208 words - 9 pages (McLoughlin, 1985) The administrator of FEMA reports directly to the secretary of homeland security while chief of staff, administrator of national continuity programs, administrator of protection and national preparedness, chief counsel, financial officer, office of external affairs, office of policy and program analysis and administrator of protection and national preparedness report to the administrator of the agency. The following offices