Ncaa Wins In Trademark Infringement Case Against Kizzang Legal Issues And Risk Management In Sport Case Summary

641 words - 3 pages

Rebecca Stainislawczyk
SPM397- Legal Issues and Risk Management in Sport
Final Homework
NCAA Wins in Trademark Infringement Case against Kizzang
The National Collegiate Athletic Association (NCAA) administers inter-collegiate sports across the United States and is most known for the Division 1 Men's Basketball Tournament, held in March each year known as “March Madness.” In 2015, CBS news reported through its passionate fan base, “March Madness’s expected to wager $9 billion on the tournament, roughly double the amount bet on the Super Bowl”(Berr, CBS news). The tournament brings in over $900 million in revenue for the NCAA, mostly coming from broadcasting rights, and marketing. The NCAA owns many trademarks related to that tournament, most prominently "March Madness," "Final Four," "Elite Eight" and "Sweet Sixteen," and does not permit using the NCAA’s name, trademarks or tickets in connection with marketing or promotional activities without prior approval.
A Las Vegas-based online fantasy sports sweepstakes company, called Kizzang, developed a mobile and online game under the names "Final Three" and "April Madness," whereby users could enter their predictions about the outcomes of individual games in the Division I Men's Basketball Tournament. The NCAA notified Kizzang’s Chairman, President, and Founder, Robert Alexander, of their Trademark infringement, however, ignoring the warnings, Kizzang continued offering the game, eventually filing for federal trademark registrations for the marks "Final Three" and "April Madness." In response, the NCAA filed oppositions with the U.S. Patent and Trademark Office in February 2017.
After founder, Robert Alexander disregards the NCAA’s opposition; the NCAA sues Kizzang for “alleging trademark infringement, trademark dilution, and unfair competition”(Hanna, Sports and Entertainment Law Insider). The NCAA’s complaint in federal court was the defendants selected "Final Three" and "April Madness" because of their similarity to the NCAA’s "Final Four" and "March Madness" with the intention to exploit the goodwill the marks are associated with. The NCAA requested that the company recalls all products, services, advertising ...


Assignment On Sociological Issues In Sport

2229 words - 9 pages " ( (Appendix 9).From a functionalist perspective this would encourage participation from all areas of society regardless of sex, age, race, gender or class as the perspective does not discriminate against individuals. From a functionalist point of view the policy over-exaggerates the benefits of playing sport, and Coakley (2003, p.40) believes it doesn't address "the emphasis on physical power" which may show prejudice towards certain groups in

Lab #7 Case Study on Digital Millennium Copyright Act: Napster - Legal Issues in Information Systems - Lab 4

1039 words - 5 pages In your Lab Report file, describe the case and be sure to include the following topics: · How did Napster try to defend itself against RIAA’s claims? Napster claimed that its activities fell within safe harbor space of the DMCA. · What does contributory infringement of copyright mean and how did this affect Napster? One who knowingly induces, causes or materially contributes to copyright infringement, by another but who has not committed or

Policies and Governance in Sport - Southern Miss/ Sport Management - Essay

1050 words - 5 pages Amanda Raynes SM 605 Skill Builder 2.1 11 February 2019 Skill Builder 2.1: Analyzing Organizational Environment and Management Practices Southern Miss Eagle Club Internal Environment 1. Top management of the Southern Miss Eagle Club: · Brian Morrison: Brian held the role of Associate Athletics Director of Major Gifts. He lead all athletic foundation development operations. Brian yields a tremendous difference in performance standards and

IT case summary in marketing class - BU Marketing - summary

497 words - 2 pages Northeastern University D’Amore-McKim School of Business Creating and Sustaining Customer Markets MKTG 6200, Fall 2018 Thursday 3-5pm 430 Dodge Hall Issue Identification: The integrated brand customers had trouble in perceiving the added value of the time value projects division over and above the time value projects’ proposition. Sales in the same product. The stress in organizational procedures fostered conflict. Factors to Be Considered

International Student Transitions - Trends and issues - Case Study

3916 words - 16 pages 1 Running Head: Analysis of International Student-Athlete Case Study: Analysis of International Student-Athlete’s Transition to College Mikaela Jones Trends & Issues w/Diverse Populations Norfolk State University Abstract International student-athletes (ISAs) are one of the quickest developing subpopulations in intercollegiate games, expanding at a rate that is far outpacing the general understudy competitor development in NCAA Division I

Can Computers Think? The Case For And Against Artificial Intelligence

1238 words - 5 pages ourneurons and thus our perceptual field." (54) So, since our thought is based onprevious experience, computers can eventually learn to think.The event which brought this debate in public scrutiny was GarryKasparov, reigning chess champion of the world, competing in a six game chessmatch against Deep Blue, an IBM supercomputer with 32 microprocessors.Kasparov eventually won (4-2), but it raised the legitimate question, if a computercan beat the

Case Against The Minimum Wage

1887 words - 8 pages Amanda ColesProfessor John HobackMacroeconomics (WB FA13)04 December 2013Case Against Raising the Minimum WageThe raising of the federal minimum wage will negatively affect individuals, small business, and the labor market, therefore; the minimum wage should not be raised. The federal minimum wage ($0.25 per hour) was instituted in 1938 in the Fair Labor Standards Act and has been raised at least 22 times since then. Originally, it covered the

OM- Sport-Obermeyer-casestudy-analysis - VNU - Case

413 words - 2 pages Sport Obermeyer Case 1. How many items should Wally Obermeyer order during initial phase of production? The main problem of Obermeyer company is that they have to deal with unpredictable demand to some point in time (before the trade show in Las Vegas) and limited production capacity after that point. We can see how difficult is to predict demand from the data in given in the exb.5: the initial forecast for parka A was 2500 units, while the

Walt Disney Case Study and Analysis - Legal Studies - Waterloo University - Case

1539 words - 7 pages Free Disney case provides our first close look at how diversified, multi-business organizations create a corporate advantage. Questions 1. Why has Disney been so successful for so long? “The Walt Disney Years, 1923-1966”and “The Post-Walt Disney Years, 1967-1984” The company pioneered ideas in film and ultimately would use its brand as a producer of family-style entertainment to further expand into other media outlets. Additionally, the company attempted

A case analysis of Uber and its progress in exploring the Australian Market - Deakin - Case analysis

2435 words - 10 pages Uber Case analysis MMM306 - Global Strategy and International Management Introduction Founded by Kalanick and Garrett in 2009, the mobile application Uber hopes to be the global provider of the ride-sharing service. Uber drivers use their own cars when providing taxi service and Uber gets certain percentage of the fare. Uber uses an advanced demand algorithm to balance of supply and demand by calculating the cost of transportation based on the

Maternal Mortality Rates in the United States Case Study - Public Health Policy and Decision - Case Study

1010 words - 5 pages lives of mothers and children, physicians in the United States perform them to expediate the labor process increasing the risk of maternal mortality through complications, such as blood clots and infections while the midwifery model of childbirth focuses on allowing labor to advance naturally and only using medical interventions when absolutely essential (Gaumard, 2018). According to the documentary, The Business of Being Born, the number of home

"PQI: Management of Suppliers" Case Analysis - Purchasing and Supply Management - Case Study

666 words - 3 pages . Honda monitors their critical supply base with monthly scorecards that evaluates them extensively on a wide range of criteria. When suppliers encounter issues and miss their targets, Honda immediately demands that their suppliers, often senior management, determine the root cause of the problem and put the necessary steps in place to solve it. By being proactive and demanding, they are able to mitigate the risk involved with their own supply

Buddhism: Case Study - Continuity, Change And Globalisation In Buddhsim

708 words - 3 pages where technology is a great help to the temple, as it can cater for its visitors while teaching them about Buddhism. In researching my assessment, I have come across many websites about Buddhism, by Buddhists, and this is clear evidence of the impact technology has had on Buddhism. The website "Buddha Net" sounds like it could be a joke, but interestingly enough, it is managed by Venerables. Though globalisation and technology have certainly impacted on Buddhism, and there have been a lot of changes, the belief system of Buddhism, I believe, remains basically untouched. I believe that in this case, continuity has prevailed.

Football Case Study for Sport MGT - Southern Miss/ Sport MGT - Case Study

873 words - 4 pages . For this case, the Marsh Fork High is transitioning to this concept of management under Coach Montgomery who shows passion for his work. Under this concept, Montgomery manages both the organization’s production and needs so that the team members understand the true purpose of the game. By involving the people in determining the needs for the athletic department, they feel committed and want to be a part of the overall success of the team. This

Case Study of ComSyst Technologies - Management, People and Teams - Case Study

3879 words - 16 pages 1 Case Study of ComSyst Technologies MGT600 MANAGEMENT, PEOPLE & TEAMS ASSESSMENT 2 Group Members: Daniela Estefania Villota, Ekene Nwankwo, Maziel Elisa Rodriguez, Navjot Kaur Bumrah, Susan Harangi 27/07/2018 MGT600 – Managing People & Teams – Case Study 2 Executive Summary The mission of our group, as a well-regarded consultancy firm is to provide advice for the company called ComSyst Technologies (CST) in order to address a different kind of