New Advertisement Business Assignment

832 words - 4 pages

Design, create and present a real-life television advertisement
The task is to get into groups of 4 (or 3 if needed due to class size) and choose one of the below products or services:
INTO UEA (as a whole) The Caf Cart in INTO A can of Red Bull (Energy Drink) The new iPhone The new Samsung Galaxy 8 The taxi company Gold Star Colgate toothpaste Nike trainers The local Bus service The Norwich Castle Then go on to create a television advert which could be shown on the local television station Mustard TV.
The assignment is in two parts: an individual written report and a short group presentation. The individual written report will contribute 20% and the presentation 20% to your final grade.
Your report should be 1000 words (Excess writing will be disregarded).

The report must be typed in Times New Roman, font size 12 with double line spacing. Pages should be stapled together (top left corner).

Your presentation should be prepared using Power Point slides and must not last for more than 12 minutes per group (including time to show the advertisement).

The advertisement can be created in the format of your choice i. e from your smart phones or using more professional equipment, depending on the effect you're looking to achieve.
The advertisement has to be between 30 seconds to 1 minute in length.
The report MUST be handed in (hard copy) at the designated box near INTO reception by 15:00 on 7th December 2017.

Any student who fails to hand in the work by this time will lose marks (See point 5 below for details).
You will also need to send an electronic copy of your report via Blackboard before 15:00 on 7th December 2017.
You will also need to upload the advert electronically on blackboard before 15:00 on 7th December 2017.
It should be noted that both the hard copy and the soft copy of the report must be identical and that it will be the hard copy which is marked.
As regards to the presentation this will have to be handed in as a hard copy before 18th January 2018 at 15:00 at the designated box near INTO reception.
1. What to include:

The assignment should include A plain cover page clearly marked with your name, the title of the assignment and the date that you hand it in.

The report format is as follows:

An introduction

The main body
References and bibliography.

2. Students should bear in mind that plagiarism (copying material from the internet or texts without referencing) or copy...

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