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New Product Or Service Essay

592 words - 3 pages

Toyota Corporation is planning on establishing a new business unit in the automobile industry. Toyota is looking into the hybrid vehicles versus the standard gas vehicles. Toyota understands the need for vehicles; however we are at the mercy of other countries to supply the United States with the amount of gasoline Americans consume. Therefore instead of looking at other ways of obtaining gasoline Toyota has redefined their vehicles to be dependent upon electricity.
The hybrid vehicle concept has been around since November 23, 1905 (Hybrid.com), which indicated an electric motor would augment a gasoline engine. However, the vehicle acceleration was from zero to the 25 miles per hour in just 10 seconds; sounds good for 1905, yet technology has evolved since 1905 (Hybrid.com). There were other types of hybrid vehicles that were ...view middle of the document...

In 1800, Alessandro Volta arranged zinc and copper discs in a column and invented the battery. 204 years later, Toyota has electrified automotive history with the first high-performance hybrid, named in his honor. The Giugiaro-designed carbon-fiber body seats three people abreast and features "drive-by-wire" controls, allowing you to position the steering wheel and pedals in front of any one of them. And the Volta's 408-hp Hybrid Synergy Drive (a 3.3-liter V6 with an electric motor for each axle) not only delivers 435 miles on a 13.7-gallon tank, but 0 - 60 acceleration in a mere 4 seconds. Somewhere, Count Volta is smiling
This Italian-Japanese collaboration mounts Toyota's V-6 hybrid powertrain in the rear of an exotic carbon-fiber chassis, creating a concept sports car that theoretically is capable of 0-to-60-mph acceleration in about 4.0 seconds. Because the power train is mounted mid-ship and the front wheels are powered by a second electric motor, there is no transmission shaft, so Italdesign found room in the cabin for three-abreast seating, with the driver in the middle, McLaren F1-style. Named after the Italian scientist who invented the battery, the Volta is probably an exercise in international fantasy, but it looks great, and since Toyota is looking to inject some excitement into its boring lineup of cars, something like the Volta might be a good place to start. (http://www.automobilemag.com/auto_shows/04gms_toyotavolta/)
To launch the Toyota Alissandro Volta, and enjoy a successful campaign the public relations organization must identify several objectives. This amazing futuristic automobile is a high performance hybrid. It is sleek and very sporty with 408-horse power. The hybrid synergy drive has a 3.3 liter V6 engine with an electric motor for each axle. The Volta not only delivers 435 miles on a 13.7 gallon tank but goes from 0 to 60 mph in a mere 4 seconds.

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