New Product Or Service Assignment

592 words - 3 pages

Toyota Corporation is planning on establishing a new business unit in the automobile industry. Toyota is looking into the hybrid vehicles versus the standard gas vehicles. Toyota understands the need for vehicles; however we are at the mercy of other countries to supply the United States with the amount of gasoline Americans consume. Therefore instead of looking at other ways of obtaining gasoline Toyota has redefined their vehicles to be dependent upon electricity.
The hybrid vehicle concept has been around since November 23, 1905 (, which indicated an electric motor would augment a gasoline engine. However, the vehicle acceleration was from zero to the 25 miles per hour in just 10 seconds; sounds good for 1905, yet technology has evolved since 1905 ( There were other types of hybrid vehicles that w ...view middle of the document...

In 1800, Alessandro Volta arranged zinc and copper discs in a column and invented the battery. 204 years later, Toyota has electrified automotive history with the first high-performance hybrid, named in his honor. The Giugiaro-designed carbon-fiber body seats three people abreast and features "drive-by-wire" controls, allowing you to position the steering wheel and pedals in front of any one of them. And the Volta's 408-hp Hybrid Synergy Drive (a 3.3-liter V6 with an electric motor for each axle) not only delivers 435 miles on a 13.7-gallon tank, but 0 - 60 acceleration in a mere 4 seconds. Somewhere, Count Volta is smiling
This Italian-Japanese collaboration mounts Toyota's V-6 hybrid powertrain in the rear of an exotic carbon-fiber chassis, creating a concept sports car that theoretically is capable of 0-to-60-mph acceleration in about 4.0 seconds. Because the power train is mounted mid-ship and the front wheels are powered by a second electric motor, there is no transmission shaft, so Italdesign found room in the cabin for three-abreast seating, with the driver in the middle, McLaren F1-style. Named after the Italian scientist who invented the battery, the Volta is probably an exercise in international fantasy, but it looks great, and since Toyota is looking to inject some excitement into its boring lineup of cars, something like the Volta might be a good place to start. (
To launch the Toyota Alissandro Volta, and enjoy a successful campaign the public relations organization must identify several objectives. This amazing futuristic automobile is a high performance hybrid. It is sleek and very sporty with 408-horse power. The hybrid synergy drive has a 3.3 liter V6 engine with an electric motor for each axle. The Volta not only delivers 435 miles on a 13.7 gallon tank but goes from 0 to 60 mph in a mere 4 seconds.


Paper On Marketing In Business

983 words - 4 pages Free games online, watch videos and play music and it can be found in at different shops, they main competitor is PlayStation 3 which offers the same service for free. I believe the best method for Xbox or micro-soft to sell this membership is by using market development this is because the product the business will be able to sell the product and they will be able to make a profit, market development is when you sell an already existing product on a new

Wireless Internet At McDonalds - Pricing, Promotion And Publicity

2319 words - 10 pages machine to add new revenue streams and improve its core food service business in the years ahead.ReferencesBroad Group. (2003). Pricing and Marketing Wireless Hotspots. London: Broad Group;Griffith, M. (2004). Advertising & promotion, pricing strategy, product differentiation and product life cycles. Week 3 Lecture; University of Phoenix (Online);Perreault-McCarthy (2002). Marketing's role within the firm or nonprofit organization. Marketing: A Global-Managerial Approach. The McGraw-Hill Companies. University of Phoenix (Online); (2004). WIFI Plans. Retrieved September 6, 2004 from

Case Study "Acme Whistles"

334 words - 2 pages quality. House of quality is performs 6 basic steps:1. Identify customer wants2. Identify product/service attributes (how the product will meet the wants)3. Relate the customer wants to the product/service how's4. Conduct an evaluation of competing products5. Develop performance specifications for product or service how's6. Assign how's to the appropriate place in the transformation process.

IMC Campaign: Media Campaign Essay

2576 words - 11 pages can be used to portray our message. Another use for the internet advertising can be done through mass e-mailing, live chat rooms, and other methods of deliver a message. By e-mailing new and old customers, the new service will spread to everyone who is on the e-mail chain. The use of the company website will also give customers who are already users the ability to find the new product easier. They can log on to pay their bills or to view new offers

Selection: Job Analysis - Telephone Customer Service Representative

739 words - 3 pages DescriptionSummary. The Telephone Customer Service Representative will report to the Customer Service Manager and is responsible for interacting with customers via telephone to provide information in response to inquiries about products and services and to handle and resolve complaints (O*Net Online, 2004). In addition, this position is responsible for identifying customer needs and recommending the appropriate product or service and soliciting new

This Essay Is A Case On The Caterpillar Company

1105 words - 5 pages identifies through its goal- and-black distinctive color feature which stood out from its competitors green and black.Large heavy weight equipment has a very long lifecycle, which cause this particular product market to become saturated and curtail future growth. Therefore, Caterpillar introduced new products to its line tailored to fit lightweight users such as contractors who do not need the massive equipment. The company aimed to fill this

Marketing Mix

1314 words - 6 pages Marketing Mix PAGE \* MERGEFORMAT 5 Marketing MixLance VandegriftUniversity Of PhoenixMKT/421August 12, 2007Marketing Mix"Product, price, promotion, and place the four P's of the marketing mix. This mix recognizes that marketing is customer focused and products are developed to meet the desires of groups of customers. Management of the product and product marketing are the specification of the goods or service and how it meets the customer's

Business Studies Unit 3 Marketing Techniques - Business - Assingment

695 words - 3 pages allows a company to have steady continual success when coming up with new ideas and introducing a new product into the market. They are used to ensure that a business is not falsely claiming that a product or service is something that it is not, they help to ensure that a businesses marketing mix includes an accurate product placement to make sure that it reaches the target customers. Advertising in the correct regions when distributing the product

Mercedes Benz Quality Improvement Paper

1812 words - 8 pages Quality is a term used to signify excellence of a product or service. When thinking of a quality product such as a vehicle, for example a Mercedes Benz, we know its well designed, well built and will therefore last a long time. If we think of car of being low quality, such as a base model type KIA or Hyundai type with cheap panels, components, and low specifications. This basically means that if you simply want a car that will get you from A to

Commercialization Of "Right Start" Breakfast Cereal

1432 words - 6 pages their goals for body image and health/ fitness. The product will be distributed over a wide variety of groceries (Woolworths, Coles) and displayed at the entrance of each cereal aisle, in order to attract consumers entering said aisle (given the fact that consumers very rarely purchase or consider end aisle products).Sales promotion will be strongly stressed for the enticement of new customers, trial purchases and continued customer purchase, with

Economics - Company examination - Online business high school - Assignment

561 words - 3 pages . At the end of each day, be sure to save your progress. Review Lesson 4 of the Course Overview for instructions about turning in your assignments. Assignment Questions In Section 1, you learned about economic principles. Now, you'll apply what you learned. 1. Choose a well-known company that you know of, and answer the following questions about it: - Apple Inc. a. Is this mainly a product-based or service-based business? (1.0 points) - Apple Inc

bcit business management report - BCIT - assignment

2120 words - 9 pages new products and offer them to hospitals and surgeons. In the past, Meditech has been experiencing a good customer service and feedback. However, Meditech is now facing increasing customer dissatisfaction due to the long lead-time and shortage of product. The on-time delivery of products to its customers has become the main problem for the firm. In fact, The poor delivery service became a fatal problem in health care industry. Thus, if Meditech

The McFreeze Is Coming: McDonald's Case Study

348 words - 2 pages promotion.ImplementationCreating the new product will be a slight challenge, since McDonald's does notstock the fruit flavors or own the necessary machine to produce the ice pellets. Marketingwill need to find the most cost efficient ice pellet maker and one that will take up thesmallest amount of space. Training on this machine will be minimal since the product issimple to create.PromotionThis new product will only be a summertime promotion, unless sales of the productexceed my revenue goal. I will market the McFreeze to all McDonald franchises in theUnited States as a test market, and then may expand overseas if the demand is there

Consumer Behavior

853 words - 4 pages , advertisements, newspapers and also personal experience help formulate a particular purchase of a product. T Personal experiences and the relationship between customer/supplier plays the most significant in whether a consumer makes a decision related to the purchase of a product or rendering of a service. The main psychological process that is associated with information search is perception. Insight of a product is derived from the image or

Reaction to the persuaders documetry - advertising 101 - reaction paper

857 words - 4 pages of a product or service. But to us it’s just a billboard in Time Square or an advertisement on television. The Persuaders documentary discusses the people behind our reasoning. While observing the questioning of consumers it seems like the advertising companies lack basic communication skills. Their lack of interpersonal understanding is ironic since their main job is to know what people want and how to sell it to them. During the survey the