Observation Research Essay

9628 words - 39 pages

Introduction"We must leverage today's knowledge for tomorrow's success" - Tom Peters. Confronted with today's dynamic business environment, companies are rapidly discovering the importance of maximizing the value of information. Companies that transform information into a competitive asset can turn even the toughest challenges into opportunities. Capitalizing on the information a company owns about its business processes, employees, customers, suppliers etc, is the new competitive edge, as it will act as capital that earns high returns. Information acts as the new value proposition for sustainable long-term growth.Information is no doubt a valuable asset to any company, but the collection ...view middle of the document...

Observation, as a research methodology is becoming mainstream amongst researchers today and is widely being used in organizational and management research.Observation research by looking at what is actually happening in a natural setting is able to achieve corroboration in data collected. It reduces reliance on a human's memory to narrate what has happened in the past. It can be utilized to provide insights into the hidden behaviours, which people might be unaware of or might withhold. Observational procedures allow researchers to grasp subjective aspects of behaviour that other research tools neglect. In this manner, observation research has the ability to eliminate bias by penetrating barriers such as misinformation, fronts, evasions and lies, which are considered endemic in most social settings, including business.The concept sounds great, but to what extent can observation research actually match up to all these claims? What are the hazards, which stand to undermine the validity of this technique? And how can these be overcome? Opinion has been divided amongst practitioners about the role and relative merits of observation as a research technique.The following academic paper seeks to explicate observation as a research tool in the collection of business data. It will primarily focus on participant and non-participant observation. The paper first identifies the field role options available for an observation researcher and then examines the array of skills required to perform these roles. It will then progress to analyse the observation research process through a nine-step model. In carrying out observation, researchers encounter a number of problems. These form an obstacle to effective performance and retard progress. To minimize the damaging effects, observation researchers must first understand what the problems are and then be armed with prudent strategies to overcome them. Pragmatic insights into the problems that emanate during the observation research process and strategies by which these can be overcome are discussed towards the latter part.What is Observation Research?In a broad sense, even when we see something, we call it an observation. In common language, seeing and observing have the same connotation, but research observation is different from seeing. Observation used in a research context means some purposeful seeing."In its broadest sense, observation is a method for collecting data associated with either a positivistic or phenomenological methodology" (Hussey & Hussey, 1997, p. 159).The implicit assumption behind observation is that behaviour is purposive and expressive of deeper values and beliefs. Observation as a tool in organization research refers to,"The process of getting information about an object, person, situation or event, through sense organs at the time when the phenomena of interest is occurring" (Bailey, 1987, p. 239).Perhaps the greatest asset of observational techniques is that it does not rely on a...

Other Essays On Observation Research

Infant Observation/ Psy 2050 Development - College of southern maryland - Observation Report

951 words - 4 pages Tracy Smith PSY-2050 Infant Observation I did my observation on a friend’s 12-month-old son. His name has been changed to protect his privacy. I went to their house where as I thought he would be the most comfortable to get a good idea of his growth and development. We were in the living room which is where his toys are, and he spends a lot of his time. Shamus is sitting on the floor with his toys around him. His mother sits on the floor next to

English 4 1.11 Macbeth Observation, Interpretation, And Critique

336 words - 2 pages English 4 1.11 Macbeth Observation, Interpretation, and CritiqueIn William Shakespeare's story Macbeth, the hero, faces a conflict that impacts how the play will go and delivers a message within the story. The conflict starts with the prophecies of the Weird Sisters and later on gets worse from the trickery of Lady Macbeth. The result concludes a series of repeating thoughts running through Macbeth's mind, whether to kill or not to kill

Child Observation on early childhood - pgcc psychology - essay

2218 words - 9 pages Child Observation Roberto Toro Student ID: 0928857 Class section: PSY 2070-LD04 Professor Dr. Dubose On March 1, 2018 I visited St. John’s the Evangelist catholic school located on 8908 Old Branch Ave, Clinton, MD 20735. I attended the pre-k classroom with students of age 4. The classroom consisted of 21 students and the teachers name was Amada Wilson. She also had an assistant named Johanna. I attended the class from 8:30 to 11:30 and left

Being raised by a single parent - Savannah Tech / English - Observation Essay

532 words - 3 pages Alexus Livingston English 1101 and (CRN) Essay 1 (Observation Paper) October 31, 2017 Being Raised By a Single Parent My mother changed the way I view life every day. She has taught me to be independent, ambitious, and confident. She taught me to grow from my mistakes and strive for being the best. She also showed me that life is not easy and that curve balls would be thrown in my direction in any direction. My mother is the strongest woman I

Observation on debate on the implications of gun control in the US in the 21st century - Sociology 103 - Essay

1503 words - 7 pages 49 percent since 1993 according to a Pew research study. (8) So we find ourselves at an impasse. The prevalence of guns in America is phenomenal. The numbers of guns that exist in our country is almost beyond comprehension, and yet we see a markedly downward trend in homicides, which is the primary fear of gun control advocacy groups. Contrary to this trend is the increase of murders due to gang violence , ironically led by Chicago, which has

Black Like Me: A Sociological Research Project

270 words - 2 pages preliminary work on his own intuition and what he heard from other people. His interest was also sparked by a report that looked at high suicide tendencies in black communities. This may be considered as a literature review. As his research method, he decided to use complete participant observation by coloring his white skin black and becoming a "member" of the black community. His data was collected from a sample of the black population.

psychology the different way how it can take you - writting - psychology

499 words - 2 pages advantage of naturalistic observation is the validity, or accuracy, of information collected unobtrusively in a natural setting. Disadvantage: Many individuals do not feel comfortable answering a question honestly or when being observed by other, the subject changes his or her behavior to how they want to be seeing not for who they really are. Real situation like this is hard to control. Surveys: Are lists of questions to be answered by research

Psychology Reseach Methology

338 words - 2 pages Research Methodology*Mosso table*Intuition*Ex of drunk drivingWhat is Scientific Inquiry?*Scientific method: an objective examination of the natural world*Four goals:-What happened?-When it happened?-What causes it to happen?-Why it happens?*First goal: description = observation *Second goal: prediction = when it occurs *Third goal: causal control = systematically varying the situation *Fourth goal: explanation = understanding why it

Research Methodologies – Taco Bell Expansion To Spain

1238 words - 5 pages questions from numerous respondents where usually yes or no are the answers. This data can then be presented numerically in the form of a graph or percentages or some other visual means. It seeks to find out how much a consumer would purchase from Taco Bell, and how often they would visit.MethodologiesAccording to Keegan and Green (2005), "survey research, interviews, consumer panels, observation, and focus groups are some of the tools used to

Qualitative and Quantitative Research - Grand Canyon PCN 540 - Essay

733 words - 3 pages prospects in quantitative research to discover trends, thoughts or opinions in the participants. The Strengths And Weaknesses Of Qualitative Research Designs Qualitative research has been pointed out for over utilizing the interview process and focus groups while under utilizing other methods including ethnography, observation, documentary analysis, case studies, and conversational analysis (Anderson, 2010). Qualitative research has many

Peer Learning Summary

657 words - 3 pages Andrew Hennis2:00 PM SectionSummary of Academic Research ArticleMay 7, 2014Learning From Peers: Knowledge Transfer and Sales Force Productivity GrowthTat Y. Chan, Jia Li, and Lamar PiercePublished: October 2012 into The Marketing Science JournalThis research paper successfully explains how peers in the workplace can impact the productivity of fellow sales people. This particular paper uses an example of selling cosmetics in a department store

Similar Papers

The Scope Of Observation Research In The Collection Of Qualitative Data

781 words - 4 pages growth.Data collected and subsequently processed, turns into information. There are a number of techniques available for collecting business data. One such technique is observation research. Observation offers researchers a distinct way of collecting data. As well as asking people what they do and want they think, observation research looks at what people actually do. Observation research recognizes the fact that information is held in the behaviour of

Primate Observation Zoo Animals Research Anthropology 101 Research

420 words - 2 pages Perez 1 Perez, Cynthia Professor Jackson Anthropology 101 March 28, 2018 Primate Observation: Golden Checked Gibbon The Golden Cheeked Gibbon, scientifically known as the "Nomascus Gabriellae," was a very interesting primate to observe. This primates' enclosure was on the smaller side and was filled with rocks on one side and little to no natural trees. Instead, high swinging artificial branches and hammocks hung from the ceiling of the cage

A Day In Candy Land Observation Ap English Observation Exposition

622 words - 3 pages Komal Kahlon  Mrs. Shaw  AP Lang & Comp  19 September 2018           A Day in Candy Land   Honors world history 1, block 1. A fun, vibrant classroom ready to tackle the history of how the world came to be. Mrs. Dwyer’s class is an interactive, engaged classroom. Every student who walks through the door is prepared for a fun filled lesson. The students ask questions, talk to their peers about what they’re learning. Just wanting to get every

Class Room Observation, Personal Experience Essay

1164 words - 5 pages Carrie and I were going to observe a kindergarten classroom social studies classthat combined their lesson with a first grade class. We were scheduled to arrive at 2 PM.When I arrived at 1:50 PM, Carrie was waiting outside the school and informed me thatshe had already gone in and was told that there was going to be a fire drill in just a fewminutes. We waited for the fire drill to finish and then went into the class. The time wasabout 2:10 at