Key Points:Poor Strategic Direction - Expansion:North America: limited experience and knowledge of this market. Did not have resources and understanding required to surviveDistribution Relationships - Corona:Perhaps guilty of neglecting existing relationships (Corona) in the effort to try and expand and form or strengthen other relationships (Schweppes, Budweiser, Danone etc.)Takeovers - 1994:Extended takeover battle spanning around half a year - obvious negative impacts for corporationFuture Steps - 1997:Financial year ending December '97 showed significantly diminished profit comparative to previous year. Concerning, despite many noteworthy new investments.Brief Timeline:1901: Yeo Hiap Seng Holdings Founded (family business)1968: Publi...