Running head: ORGANIZATIONAL ETHICAL ANALYSIS PAPER 1
ORGANIZATIONAL ETHICAL ANALYSIS PAPER 9
Organizational Ethical Analysis Paper
Western Kentucky University
Steve Jobs and his friend, Steve Wozniak were the main people behind the startup of Apple Company. In fact, those two friends were talented, smart and very creative which they both dropped out of high school and they both started working for Hewlett Packard. After a while working at Hewlett Packard, they both teamed up and made the first Apple computer in 1976 and from that time, they introduced more technological products to the market. The fact that both Steve Jobs and Steve Wozniak started working together make Apple a perfect example that with teamwork dream can become a reality (Li 2012). After introducing the first Apple computer, they made Apple II, the second computer in 1978 which the sales went from 35,000 computers in 1979 by 78,000 computers in 1980. Then, in 1980, the company went public and the stock offering did well which in Apple in that time was consisted of around 1,000 employees. In the 1980’s and early 1990’s, Apple did pretty well in sales due to the new versions of Apple computers which are called Macintosh. In 1984, Apple made the Macintosh which made sales of 70,000 units soon after it was made (Li 2012).
Analysis of Core Values
Core Values are one of the essential principles of any company. In fact, the core values of a company are critical to the collective identities of that corporation. Values play a crucial role in shaping the behavior of an organization through a public meeting, annual reports and training and that’s true for the vast majority of companies and Apple Company is not an exception in this situation either (Johnson 2012). They have different varieties of values which most are central to their collective identity. They believe that they’re on the face of the Earth to make a significant product from smartphones such as iPhone to computers like Macintosh computers. Based on their core values, a vast majority of their products are simple and not complicated. They believe they need to own and control the primary technologies behind the products they make. One of the cornerstones Apple is they participate only in markets where they can make a crucial difference. Moreover, Apple believes that in saying no to thousand projects, they can focus on the few that are important and meaningful to them. In addition, their other missions of core values are they have faith in deep collaboration and cross-pollination of their groups which allow them to innovate in a way their competitors cannot. They don’t settle for anything less than excellence in every group in the company, and they have self-honesty to admit when they’re wrong and courage to change (Finkle 2011).
Mission and purpose statement
Next formal element of a company is the mission statement or purpose of that company. A mission statement identifies a company’s reason for be...